Use Social Media to Attract Customers in 3 Easy Steps

Corinne Cavanaugh -MissMarketing@FreeSeattleSocially.com 1
Welocme
Use Social Media to
Attract Customers in 3
Easy Steps!
1. Know the Basics
2. Create Content
3. Repitition

Defining Your Target Market
Questions that Require Answers Before Creating
a Social Media Campaign:
What is your value proposition? (Why should someone consider spending money
on your product or service, why does it benefit them?)
Who is your number 1,2, and 3 client. (Who has recently been buying your
product? Not, who you thinkshould buy your product!....Who inherantly see's value
in your service?)
What does their day consist of?
What time are they on the computer for business? For pleasure?
Do they watch TV? Do they read magazines? What are their hobbies?

Linkedin
What is the key to a
genuine connection?
● Join groups
● Actually talk to people
● Create Power
alliances
● Stay active
What will make me
stand out?
● Messages specific to
your target/general
enough to mass msg.
● Creating informative
events.
● Asking for referrals

Facebook
● The Great Business
vs Personal Debate
-Trust / Advocates
● Post quality content
● Give credit where
credit is due
● Read what your
“friends” are saying
● “Like” a lot
● The Power of
Contribution via
facebook:
● People whitness your
behavior
● Group vs Fan Page
vs Main Page

Twitter Explained
● What the heck is it?
● Why do business
people use twitter?
● How is it different
than FB/Linkedin?
● Jargon:
@
d
RT
● Why/What is
trending?
● Hashtags #
● What can you
possibly say in 140
characters?
● Why follow?
● How/why do people
follow you back?

Using Twitter in Business
B2B
● Sorry Joan, here is no
“Gatekeeper”
anymore.
● How to search for
decision makers
● Uses for sales/ Uses
for alliances
B2C
● National & Local
marketing made easy
● Targeting the right
micro groups
● Don't act like a robot/
sales person..
actually talk to
people.

Attracting Customers Step 1.
Adding Friends/Fans/Peeps
● Who should I add?
● Cautionary mass
adding via email
address
● Streamline adding:
-current lists
-boxni.com
-crossadding
● Email signature
Targeted Potential
Customers
Real Friends
Advocates
Former Clients

Attracting Customers Step 2
Quality Content! 1/2
● Today's world: why
content is so important.
● 30% Not about your
business with links
30% Not about your
business without links
20% About your
business with links
20% About your
business without links
Where To Start:
● Look at what's trending
● Blogs/Articles/videos
● Remember your three
target clients, what do
they want to know
about?
● What is something
others would find
impressive/useful about
your service.

Quality Content! 1/2
● Examples of my favorite content keepers:
Blogger.com, thinkgeek.com, forbes.com
(no matter the topic that is apealing to your
customer- there is a blog for it)
● How to create a teaser for your own content
● Define and lead someone to your purchase
path...
● Tracking / shortening your url

Repitition Repetition Repitition 1/2
● Average weekly Internet usage for
Americans has held steady at 12 hours per
week in 09
● 55.6 million adults – or just less than 1/3rd
of the population – in the US now visit social
networks at least monthly, according to a
new report from Forrester Research. That’s
up from just 15 % of adults in 2007, and
around 18 % last year. Social networking is
now more popular than instant messaging
among adults, which 54.3 million people
report using.
● When it comes to social media, 51% find
advertising "annoying and irrelevant"
● In February (09) the largest age group on
Twitter was 35-49, with nearly 3 million
unique visitors,comprising almost 42% of
the site’s audience.

Repitition Repetition Repitition 1/2
● How often should I tweet?
● Gow often should I update FB/FB Fan Page
● How often should I update linkedin?
● Dp I have to use all three?
● Why not mass email/ newsletters?
● Why not print advertising?
● Why not just sales calll people?
On average people have to hear about something
7 times before acting on it.

Use Social Media to Attract Customers in 3 Easy Steps

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