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Social Media

Social Business

  @barbaragiamanco #cngatl

                  ©2012 Barbara Giamanco
Social is Here to Stay
                        LinkedIn grew by 55%.
                        Facebook reached
                         55% of the worlds’
                         online population in
                         October 2011.
                        Twitter usage grew by
                         59%.
                        Google+ now at 65
                         million users.


        ©2012 Barbara Giamanco
Business Benefits

Brand awareness
Professional Networking
Customer loyalty
Market research
Buyer intelligence
Demand generation
Communities work for you


                  ©2012 Barbara Giamanco
©2012 Barbara Giamanco
Success is More Than…




        ©2012 Barbara Giamanco
Step 1: Have a Plan

  Success is not
  going to come
  from LinkedIn,
Facebook, Twitter,
Blogging or a high
Klout score alone.




                     ©2012 Barbara Giamanco
Step 2: Define Your Audience




           ©2012 Barbara Giamanco
Step 3: Pick the Right Tools
                    MOBILE

      VIDEO                                 BLOG




FACEBOOK
               SOCIAL MEDIA                     LINKEDIN




     WEBINAR                               TWITTER
                   E-MAIL
                  MARKETING




                  ©2012 Barbara Giamanco
Step 4: Implement Consistently




            ©2012 Barbara Giamanco
Step 5: Measure and Track




    It’s not just about money!
            ©2012 Barbara Giamanco
Big 3
LinkedIn



            FACEBOOK




                                    TWITTER

                 f


           ©2012 Barbara Giamanco
LinkedIn – Professional Networking
     Over 50% of members are now international
                                                                 **

           135M+    *

                                                 75%
                                                 Fortune 100 Companies
                                                 use LinkedIn to hire


                                                                   **


                                                 >2M
                                                 Company Pages



                                                                 **


                                                 ~2B
                                                 People searches in 2010



                                                                  *as of November, 2011
                                                             **as of September 30, 2011



                                                                                   12
                        ©2012 Barbara Giamanco
Create Your Brand Presence




          ©2012 Barbara Giamanco
Establish a Company Page




         ©2012 Barbara Giamanco
Engage with Content




       ©2012 Barbara Giamanco
Demonstrate Expertise




        ©2012 Barbara Giamanco
Be Visible – Share Updates

                                   News
                                   Highlight
                                    others
                                   Your thoughts
                                   Promote your
                                    group
                                   Share company
                                    page



          ©2012 Barbara Giamanco
Facebook Personal vs. Fan Page




            ©2012 Barbara Giamanco
How Twitter Fits the Picture
Micro-blogging tool
200 Million Tweets sent daily
Real-time snippets of conversation
Listening vehicle using search
Visibility
Track topics with hash tags (#corenet?)
Follow competitors



                       ©2012 Barbara Giamanco
STARTING THE CONVERSATION

          ©2012 Barbara Giamanco
Don’t be this guy!




              ©2012 Barbara Giamanco
Final Points
Clearly define who you target
Participate where they do
Be consistent
Use the right tools
Cultivate your network
Be visible, add value
Demonstrate credibility
Plan, execute, measure




                          ©2012 Barbara Giamanco
Connect With Barb

                  Twitter: @barbaragiamanco
                  LinkedIn: Barbara Giamanco
                  Facebook: Barbara Giamanco




Buy the book at
Amazon.com
                          Talent Builders, Inc.
                   3522 Ashford Dunwoody Rd NE #413
                            Atlanta, GA 30319
                              404-647-4925

                             ©2012 Barbara Giamanco

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Social Media - CNGAtlanta_Giamanco

  • 1. Social Media Social Business @barbaragiamanco #cngatl ©2012 Barbara Giamanco
  • 2. Social is Here to Stay LinkedIn grew by 55%. Facebook reached 55% of the worlds’ online population in October 2011. Twitter usage grew by 59%. Google+ now at 65 million users. ©2012 Barbara Giamanco
  • 3. Business Benefits Brand awareness Professional Networking Customer loyalty Market research Buyer intelligence Demand generation Communities work for you ©2012 Barbara Giamanco
  • 5. Success is More Than… ©2012 Barbara Giamanco
  • 6. Step 1: Have a Plan Success is not going to come from LinkedIn, Facebook, Twitter, Blogging or a high Klout score alone. ©2012 Barbara Giamanco
  • 7. Step 2: Define Your Audience ©2012 Barbara Giamanco
  • 8. Step 3: Pick the Right Tools MOBILE VIDEO BLOG FACEBOOK SOCIAL MEDIA LINKEDIN WEBINAR TWITTER E-MAIL MARKETING ©2012 Barbara Giamanco
  • 9. Step 4: Implement Consistently ©2012 Barbara Giamanco
  • 10. Step 5: Measure and Track It’s not just about money! ©2012 Barbara Giamanco
  • 11. Big 3 LinkedIn FACEBOOK TWITTER f ©2012 Barbara Giamanco
  • 12. LinkedIn – Professional Networking Over 50% of members are now international ** 135M+ * 75% Fortune 100 Companies use LinkedIn to hire ** >2M Company Pages ** ~2B People searches in 2010 *as of November, 2011 **as of September 30, 2011 12 ©2012 Barbara Giamanco
  • 13. Create Your Brand Presence ©2012 Barbara Giamanco
  • 14. Establish a Company Page ©2012 Barbara Giamanco
  • 15. Engage with Content ©2012 Barbara Giamanco
  • 16. Demonstrate Expertise ©2012 Barbara Giamanco
  • 17. Be Visible – Share Updates News Highlight others Your thoughts Promote your group Share company page ©2012 Barbara Giamanco
  • 18. Facebook Personal vs. Fan Page ©2012 Barbara Giamanco
  • 19. How Twitter Fits the Picture Micro-blogging tool 200 Million Tweets sent daily Real-time snippets of conversation Listening vehicle using search Visibility Track topics with hash tags (#corenet?) Follow competitors ©2012 Barbara Giamanco
  • 20. STARTING THE CONVERSATION ©2012 Barbara Giamanco
  • 21. Don’t be this guy! ©2012 Barbara Giamanco
  • 22. Final Points Clearly define who you target Participate where they do Be consistent Use the right tools Cultivate your network Be visible, add value Demonstrate credibility Plan, execute, measure ©2012 Barbara Giamanco
  • 23. Connect With Barb Twitter: @barbaragiamanco LinkedIn: Barbara Giamanco Facebook: Barbara Giamanco Buy the book at Amazon.com Talent Builders, Inc. 3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 404-647-4925 ©2012 Barbara Giamanco