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Barbara Giamanco
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Social Media - CNGAtlanta_Giamanco
1.
Social Media Social Business
@barbaragiamanco #cngatl ©2012 Barbara Giamanco
2.
Social is Here
to Stay LinkedIn grew by 55%. Facebook reached 55% of the worlds’ online population in October 2011. Twitter usage grew by 59%. Google+ now at 65 million users. ©2012 Barbara Giamanco
3.
Business Benefits Brand awareness Professional
Networking Customer loyalty Market research Buyer intelligence Demand generation Communities work for you ©2012 Barbara Giamanco
4.
©2012 Barbara Giamanco
5.
Success is More
Than… ©2012 Barbara Giamanco
6.
Step 1: Have
a Plan Success is not going to come from LinkedIn, Facebook, Twitter, Blogging or a high Klout score alone. ©2012 Barbara Giamanco
7.
Step 2: Define
Your Audience ©2012 Barbara Giamanco
8.
Step 3: Pick
the Right Tools MOBILE VIDEO BLOG FACEBOOK SOCIAL MEDIA LINKEDIN WEBINAR TWITTER E-MAIL MARKETING ©2012 Barbara Giamanco
9.
Step 4: Implement
Consistently ©2012 Barbara Giamanco
10.
Step 5: Measure
and Track It’s not just about money! ©2012 Barbara Giamanco
11.
Big 3 LinkedIn
FACEBOOK TWITTER f ©2012 Barbara Giamanco
12.
LinkedIn – Professional
Networking Over 50% of members are now international ** 135M+ * 75% Fortune 100 Companies use LinkedIn to hire ** >2M Company Pages ** ~2B People searches in 2010 *as of November, 2011 **as of September 30, 2011 12 ©2012 Barbara Giamanco
13.
Create Your Brand
Presence ©2012 Barbara Giamanco
14.
Establish a Company
Page ©2012 Barbara Giamanco
15.
Engage with Content
©2012 Barbara Giamanco
16.
Demonstrate Expertise
©2012 Barbara Giamanco
17.
Be Visible –
Share Updates News Highlight others Your thoughts Promote your group Share company page ©2012 Barbara Giamanco
18.
Facebook Personal vs.
Fan Page ©2012 Barbara Giamanco
19.
How Twitter Fits
the Picture Micro-blogging tool 200 Million Tweets sent daily Real-time snippets of conversation Listening vehicle using search Visibility Track topics with hash tags (#corenet?) Follow competitors ©2012 Barbara Giamanco
20.
STARTING THE CONVERSATION
©2012 Barbara Giamanco
21.
Don’t be this
guy! ©2012 Barbara Giamanco
22.
Final Points Clearly define
who you target Participate where they do Be consistent Use the right tools Cultivate your network Be visible, add value Demonstrate credibility Plan, execute, measure ©2012 Barbara Giamanco
23.
Connect With Barb
Twitter: @barbaragiamanco LinkedIn: Barbara Giamanco Facebook: Barbara Giamanco Buy the book at Amazon.com Talent Builders, Inc. 3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 404-647-4925 ©2012 Barbara Giamanco
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