1. Presented by Nick Rayner and
Camille Orellano

3. • Google is the coolest librarian in the world.
• Algorithm that is constantly evolving.
• Advertisers like it because a lot of people use
it.

4. • The algorithm keeps evolving.
• Use shady tactics to get traffic.
• Keyword stacking.
• Link farms.
• A short-con.

5. • Search engine rankings integrate social media.
• Comment sections of websites integrate
Facebook accounts into them.
• Most articles have “share” buttons.
• “Social media is the way of the future because it
was the way of the past.” = Word-Of-Mouth
marketing.

11. Trust
Consistency
Legitimacy
Accessibility

16. • It is where people are.
• Engage with consumers
• brand advocates.
• It is inexpensive.

17. • Creating catchy content comes naturally to
regular people.
• Big brands are mimicking.
• The internet is a new frontier.

19. • Leverage online presence.
• Create your own website.
• Expand.

20. • Similar to how an individual
would use it, except you’re
attracting customers.
• Employ social media into
direct marketing.
• Build up brand advocates
locally.

21. • Social media humanizes
the brand.
• Larger scale.
• Example: Taco Bell.

22. Questions?