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What the Beginning Lawyer Needs
 to Know About Attracting Clients
and Maintaining Client Relationships




        Cordell M. Parvin
         http://www.cordellparvin.com
How Clients Select



     Getting Hired
    Trust & Rapport
    Client Meetings

   Recommendations

    Relationships

      Credibility

       Visibility     2
What Clients Want
Recent studies/surveys of corporate
counsel
  Legal expertise is assumed
  Focus on:
       Industry, Company and
       Client Representative
       Responsiveness
       Innovation
                                      3
What Now?

Plan with Goals
Accountability
Become Visible and Credible
Build Relationships
Improve Client Service
Repeat Above
What the Beginning Lawyer Needs
 to Know About Attracting Clients
and Maintaining Client Relationships




        Cordell M. Parvin
         http://www.cordellparvin.com

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Beginning lawyer attracting clients

  • 1. What the Beginning Lawyer Needs to Know About Attracting Clients and Maintaining Client Relationships Cordell M. Parvin http://www.cordellparvin.com
  • 2. How Clients Select Getting Hired Trust & Rapport Client Meetings Recommendations Relationships Credibility Visibility 2
  • 3. What Clients Want Recent studies/surveys of corporate counsel Legal expertise is assumed Focus on: Industry, Company and Client Representative Responsiveness Innovation 3
  • 4. What Now? Plan with Goals Accountability Become Visible and Credible Build Relationships Improve Client Service Repeat Above
  • 5. What the Beginning Lawyer Needs to Know About Attracting Clients and Maintaining Client Relationships Cordell M. Parvin http://www.cordellparvin.com