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COSMIK
1.
TEIXEIRA PINTO Rafael
- RWIGHEMERA Kévin NAKASILA MBWITI Coralie - MELENDEZ Alejandro MACAULAY Robert - DEVAUX Florian -DETIENNE Loïc COSMIK: Lancement d’un mojito ready-to-serve
2.
Sommaire ● Introduction ● Desk
reaserch ● Enquête qualitative ● Recommandations ● Conclusion
3.
Sommaire ● Introduction ● Desk:
la vodka sur le marché belge ● Enquête qualitative ● Recommandations ● Conclusion
4.
DESK REASERCH Canaux de distribution Communication Le
marché des cocktails Croissance du marché
5.
DESK REASERCH Canaux de distribution Communication Le
marché des cocktails Croissance du marché
6.
7.
DESK REASERCH Canaux de distribution Communication Le
marché des cocktails Croissance du marché
8.
DESK REASERCH Canaux de distribution Communication Le
marché des cocktails Croissance du marché
9.
Sommaire ● Introduction ● Desk:
la vodka sur le marché belge ● Enquête qualitative ● Recommandations ● Conclusion
10.
ENQUÊTE QUALITATIVE Guide d’entretien 1.
Prise de contact 2. Leurs expériences 3. Les cocktails 4. Les cocktails ready-to-serve 5. Présentation du mojito de Cosmik: vue, odorat, goût Objectifs Méthodologie Groupe commando Bars à cocktails
11.
12.
ENQUÊTE QUALITATIVE Profil de
la personne interrogée
13.
ENQUÊTE QUALITATIVE Profil de consommation
14.
ENQUÊTE QUALITATIVE Expérience des cocktails
ready-to- serve
15.
ENQUÊTE QUALITATIVE VueOdorat
16.
ENQUÊTE QUALITATIVE Goût
17.
ENQUÊTE QUALITATIVE Intention d’achat
18.
Sommaire ● Introduction ● Desk:
la vodka sur le marché belge ● Enquête qualitative ● Recommandations ● Conclusion
19.
RECOMMANDATIONS Choix judicieux 3 atouts
20.
RECOMMANDATIONS Recette Aspect du service
21.
RECOMMANDATIONS Météo Notoriété
22.
RECOMMANDATIONS Prix
23.
Sommaire ● Introduction ● Desk:
la vodka sur le marché belge ● Enquête qualitative ● Recommandations ● Conclusion
24.
Merci de votre
attention!
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