Introduction to Social Media presentation given by Cory Rogers to the Copy Craft sales team on June 09, 2009.

1. INTRO TO SOCIAL MEDIA
WHAT IS SOCIAL MEDIA & WHY IS IMPORTANT TO OUR BUSINESS

2. What is social media?
Social media is content created by peopleusing highly accessible and scalable publishing technologies.
At its most basic sense, social media is a shift in how people discover, read and share news,
information and content. It's a fusion of sociology and technology, transforming monologues (one to
many) into dialogues (many to many) and is the democratization of information, transforming people
from content readers into publishers. Social media has become extremely popular because it allows
people to connect in the online world to form relationships for personal and business. Businesses also
refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Source: Wikipedia

3. What is social media?
There are literally thousands of social media sites on the internet. If you are new to social media it is easy to feel lost
and confused in a foreign land!
What is social media:
1. Content created by people
2. Shift in how people discover
3. Connection to form relationships

4. What is social media?
If you look at it from a broad view, social media is quite simple.
There are 4 basic types of social media.
•Networking – LinkedIn, Facebook, Twitter, MySpace
•Information – Wikipedia, Digg, Blogs, Forums
•Multi-Media – YouTube, Pandora, Flicker, Slide Share
•Bookmarking – Del.icio.us, StubleUpon, Mixx

5. What is social media?
If you look at it from a broad view, social media is quite simple.
There are 4 basic types of social media.
•Networking – LinkedIn, Facebook, Twitter, MySpace
•Information – Wikipedia, Digg, Blogs, Forums
•Multi-Media – YouTube, Pandora, Flicker, Slide Share
•Bookmarking – Del.icio.us, StubleUpon, Mixx

6. What is social media?
Networking
Think of it as an internet based community similar to the real life communities of people you
live amongst, where you work or an organization you belong to. Narrow to broad.
Lubbock Copy Craft Lions Club
Texas Printing Industry Fraternal Organization
United States Business Non-Profit

7. What is social media?
Networking
We can look at online communities in a similar fashion!
Pages / Groups
Friends
Facebook

8. What is social media?
Networking
Before we can move to the smaller circles we have to
be part of the largest circle.
The black line represents a barrier… i.e. Membership.
Once inside the barrier we can move in and out of the 2nd circle with little
interference.
To move into the 3rd circle usually requires approval by members or moderators.

9. What is social media?
If you look at it from a broad view, social media is quite simple.
There are 4 basic types of social media.
•Networking – LinkedIn, Facebook, Twitter, MySpace
•Information – Wikipedia, Digg, Blogs, Forums
•Multi-Media – YouTube, Pandora, Flicker, Slide Share
•Bookmarking – Del.icio.us, StubleUpon, Mixx

10. What is social media?

11. What is social media?
Information
Similar to news (Fox News, CNN, NBC) or reference (Encyclopedia.com) sites except the content is
user submitted and is often open to interpretation, opinion or editorial. After registering for
membership on the larger sites (Wikipedia, Digg, Yahoo! Buzz) anyone is allowed to freely add new
content and sometimes edit existing content without approval or moderation.
Blogs are typically one-sided heavy on content. One person or a group of like minded people publish
content. Most blogs are open to viewing, reading and commenting on by the public.
Forums are part information and part commentary. They are ongoing conversations about a certain
topics. Normally locked to public viewing and require membership to read and post.

12. What is social media?
If you look at it from a broad view, social media is quite simple.
There are 4 basic types of social media.
•Networking – LinkedIn, Facebook, Twitter, MySpace
•Information – Wikipedia, Digg, Blogs, Forums
•Multi-Media – YouTube, Pandora, Flicker, Slide Share
•Bookmarking – Del.icio.us, StubleUpon, Mixx

13. What is social media?
Multi-Media
Rather than sharing text or static information site like YouTube, Flicker, Pandora and Slide Share
allow the sharing of video, audio, slide-shows, or other multi-media items. Due to these sites
storage capacity, often at no cost, many people use these sites as a place to store or host
information.
Multi-media social sites are often used with or in support of the other types of social media
sites. Example – http://www.youtube.com/copycraft

14. What is social media?
If you look at it from a broad view, social media is quite simple.
There are 4 basic types of social media.
•Networking – LinkedIn, Facebook, Twitter, MySpace
•Information – Wikipedia, Digg, Blogs, Forums
•Multi-Media – YouTube, Pandora, Flicker, Slide Share
•Bookmarking – Del.icio.us, StubleUpon, Mixx

15. What is social media?
Bookmarking
Browser
Bookmarks Internet / Social
Bookmarks

16. What is social media?
Bookmarking
Similar to using your bookmarks in your browser, social bookmarking provides easy access to
websites you find useful or commonly use. Most often used to reference a site you want to
remember for later or have the ability to find from any computer that has an internet connection.
Rather than posting a full article or content from a website, social bookmarking allows you to simply
provide a link and a brief review or description to a specific URL.
Social bookmarking is often considered a “popularity contest.” The more often a URL is bookmarked
the better chance that URL will be viewed as popular by others.

17. What is social media?
How does this help me grow my business?
1. Improves “instant” communication with your clients.
2. Opens up and provides a platform for an ongoing dialogue between you and your clients.
3. Allows you to connect with new clients through non-traditional sources.
4. Improves Copy Craft’s web traffic and inbound links. Improving web traffic and inbound links are
two key ingredients in getting promoted to the top of search results in Google and other search
engines.

18. What is social media?
IT IS ABOUT RELATIONSHIPS
IT IS ABOUT GROWING TRAFFIC & BUILIDING LINKS
IT IS ABOUT TELLING OUR STORY / BUILDING OUR BRAND
IT IS ABOUT LISTENING TO OUR CLIENTS

19. What is social media?
Social Media Sites & Applications We Are Currently Using

20. INTRO TO SOCIAL MEDIA
WHAT IS SOCIAL MEDIA & WHY IS IMPORTANT TO OUR BUSINESS