Introduction to LinkedIn presentation to Copy Craft's sales rep team. Given by Cory Rogers on June 09, 20009.

1. LinkedIn
Understanding The Basics
S

2. LinkedIn
What is LinkedIn
The leader in business-oriented social media network. There are 40 million registered members
spanning 170 industries
LinkedIn describes itself as filling the demand for three things:
1. Re-connect – find past and present colleagues and classmates. Makes staying in touch
simple.
2. Power your career – discover inside connections when looking for a job or advancing
your current one.
3. Get answers – have questions get answers from industry leaders and experts

3. LinkedIn
What is LinkedIn
LinkedIn is easy to use and makes it easy to
connect with your client base and connect with
potential clients through Introductions.
Registration is fast, easy and free.
http://www.linkedin.com

4. LinkedIn
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area

5. LinkedIn
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area

6. LinkedIn
What is LinkedIn - Navigation
Bar

7. LinkedIn
What is LinkedIn - Navigation
Bar

8. LinkedIn
What is LinkedIn - Navigation Bar People
Advanced people search provides you (beyond
name) to find people by several different properties.
• industry
• groups
• title
• company
• interests

9. LinkedIn
What is LinkedIn - Navigation Bar Jobs
Similar to Monster, HotJobs or Career Builder you can find or post jobs.

10. LinkedIn
What is LinkedIn - Navigation Bar Answers

11. LinkedIn
What is LinkedIn - Navigation Bar Answers
Answers allows your to ask or answer questions.
***Answering questions gives you credibility beyond
your immediate connections and gives you the
chance to create a connection who could possibly
become a client or a connection, or a connection
who can become your and Copy Crafts advocate to
their connections.

12. LinkedIn
What is LinkedIn - Navigation Bar Answers
A Xerox representative was
watching the answers area
and promptly responded to
the question.
Nobody from HP has
answered!
Which company has
credibility?

13. LinkedIn
What is LinkedIn - Navigation Bar Answers
I answered the question
with little bias and provided
with factual information and
a link for more information.
I also provided experts.
I have become an
advocate for HP.

14. LinkedIn
What is LinkedIn - Navigation Bar Answers
HERE IS THE GREAT PART!
I provided a link to our website
which (hopefully) drives traffic as
people are reading this answer
and also provides a inbound link
to our site.

15. LinkedIn
What is LinkedIn - Navigation Bar Companies

16. LinkedIn
What is LinkedIn - Navigation Bar Companies
Find companies by name and/or location.
Browse industries to find companies you want to specifically
target.
i.e. – Rollie& Fishing Companies
See companies already in your network. Allows you a 1
degree separation with people within that company.

17. LinkedIn
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area

18. LinkedIn
What is LinkedIn – Side Bars
Side Bar #1 – Access to:
groups, profile, contacts, inbox & applications
Side Bar #2 – Access to your profile, updates and
quick preview of your connections network.

19. LinkedIn
What is LinkedIn – Side Bars – #1
Groups
Join or create groups within your
professional and personal interests.
*Joining a group usually requires
approval from group creator or
moderator.

20. LinkedIn
What is LinkedIn – Side Bars – #1
Profile
Try to get your profile as close to
100% complete as possible.
Reduces the chance people
view you as a casual user.

21. LinkedIn
What is LinkedIn – Side Bars – #1
Contacts
View your current contacts.
Add new contacts. *Import from
File Maker
See network statistics

22. LinkedIn
What is LinkedIn – Side Bars – #1
Contacts
See network statistics
Allows you to target your “cold
calls” or blind introductions to a
more targeted market.

23. LinkedIn
What is LinkedIn – Side Bars – #1
Inbox - InMail
LinkedIn’s version of email.
In sign up you can choose to
receive notification when you
receive a LinkedIn “inmail.”

24. LinkedIn
What is LinkedIn – Side Bars – #1
Applications Step 1
3rd party software or companies
can write programs which work
within LinkedIn.
**Add Copy Craft’s blog to your
applications!

25. LinkedIn
What is LinkedIn – Side Bars – #1
Applications Step 2
3rd party software or companies
can write programs which work
within LinkedIn.
**Add Copy Craft’s blog to your
applications!

26. LinkedIn
What is LinkedIn – Side Bars – #1
Applications Step 3
http://feeds2.feedburner.com/CopyCraftPrinters
3rd party software or companies
can write programs which work
within LinkedIn.
**Add Copy Craft’s blog to your
applications!

27. LinkedIn
What is LinkedIn – Side Bars - #2
Side Bar #2
Edit your picture & profile
Update your status
Quick info on your connections

28. LinkedIn
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area

29. LinkedIn
What is LinkedIn – Content Area
While each page or action has it’s own
content
area, the main one to focus on is on the main
page.
Commonly called a “feed,” this is where all
the info from you and your connections is
populated.

30. LinkedIn
Why use LinkedIn?
As you can see there are many powerful and interesting features for you to be a part of.
There are 3 reasons you need to begin using or make better use of LinkedIn:
1. Connections
2. Build your and Copy Craft’s reputation
3. Grow web traffic and links to Copy Craft

31. LinkedIn
Call to action
1. Create your account or update your account with current information. Connect to Copy
Craft’s company profile. Add Copy Craft’s blog to your profile.
2. Find and join an existing group.
3. Find a question that you can answer right away. Remember to provide (if applicable) an
expert and link to Copy Craft’s website.
4. Determine a range of customers you want to add to your connections, export your
customer list from File Maker and import it into LinkedIn and invite your customers to
connect with you on LinkedIn.

32. LinkedIn
Understanding The Basics
S