With Mobile devices growing in popularity with passing days, the mobile OS competition is getting sheer. So, taking into consideration several pros and cons, which OS at the top?

1. Knack of Choosing the Right Mobile
Application Development Platform:
Demystified

2. Smartphone application development is exploding. It is expected that a
total of 184 billion applications will be downloaded from app stores by
2014.
Selecting the right operating platform plays a crucial role in creating a
successful application. So, how to go about the process of selecting the
operating system?

3. Sharpen your Research Skills

4. Hunt for the most popular operating platform
Report reveals that Android is the leading operating
platform, followed by iOS
Dec10 Dec-11 Mar-12
Google 30.5% 47.3% 51.0%
Apple 15.8% 29.6% 30.7%
RIM 14.6% 16.0% 12.3%
Microsoft 3.4% 4.7% 3.9%
Symbian 32.3% 1.4% 1.4%

5. Identifying the target audience is a must
 There's a mobile application for almost everything, but
not every mobile app is targeted at generic users.
 iOS could be the right platform for an enterprise app,
since it's a closed source platform

6. Is the App Development
Platform Robust?

7. Selection of mobile platform will largely determine the
language & tools to be used in development process.
APIs for Smartphone OS like iOS or RIM are often proprietary
& need coding in specific languages
 iPhone app is developed in Objective-C
 Windows in C++
IDE will follow - Eclipse for Android development, Visual
Studio for Windows Mobile, Xcode for iPhone
Find out if enough documentation and support is available to
developers for a specific platform.

8. Security Features

9. “Authentication & security of mobile application is the top
concern amongst enterprises”
Why do We Need a Highly Secured App?
When you are looking for a mobile platform, make sure
it has:
 Robust security & authentication framework
 Secure client/server communication
 Offline authentication
 Access control
 On-device encryption
• Mobile commerce industry
will reach $31 billion by 2016
• 50% sales will be conducted
via mobile applications in 2015

10. What Else to Look Out For?

11.  Critically plan your mobile initiative, while keeping the ease of
end users in mind.
 Hybrid apps are more efficient than native apps
 Comprehensive testing features in OS
 Network identification capabilities of platform

12. About Us
Copper Mobile's mobile application development solutions help
clients in developing powerful, flexible, secured mobile applications
in a quick & cost-effective manner.
Know more about us at www.coppermobile.com

13. Thank You