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Customer experience in online community
1.
Customer Relationship Management
Online Community
2.
Presentation Navigator Introduction
Consumer Experience Model & Results Implications & Conclusions
3.
Consumer Centric…..
4.
What is CRM?
– An Introduction strategy for managing a company’s interactions with customers, clients and sales prospects Introduction
5.
CUSTOMER EXPERIENCE
& ONLINE COMMUNITY IMPACT Introduction
6.
Online Community Experience
Consumer Experience
7.
Online Community Stages
Consumer Experience
8.
THE MODEL
9.
Methodology Online Survey
Factor Analysis Regression Analysis Model & Results
10.
11.
Hypothesise
=.95 PRODUCT =.95 COMPANY =.97 SERVICE QUALITY POSITIVE EXPERIENCE ON RELEVANCE Model & Results
12.
Results Pragmatic Hedonic
Sociability Usability OCE AS AN ANTECEDENT OF CUSTOMERS’ PERCEPTIONS AND ATTITUDES H1 H2 H3 Model & Results
13.
Implications CUSTOMER
BEHAVIOR FACTORS SHAPES OCE CUSTOMER S’ PERCEPTION ONLINE/OFFLINE EXPERIENCE UNDERSTANDING SHAPING EXAMINING IDENTIFYING Implications & Conclusions
14.
Conclusion ONLINE COMMUNITY
EXPERIENCE ATTITUDES PERCEPTIONS Implications & Conclusions
15.
THANKS
FOR YOUR ATTENTION!
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