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The Presentation Development Meeting
- 1. Smashing Paradigms: Presentation Specialist Course THE
- 2. Our Firm Templates Are Rigid and Dated Ineffective!
- 3. ARGH!!!
- 4. Why do we give PRESENTATIONS? Inform. Persuade. Promote. Motivate. Drive Action. Clarify.
- 6. The Unicorn
- 7. So Where Do You Begin?
- 9. The Presentation Development Meeting The “ Presentation Specialist ” Course Overview CLASS ONE: The Basics of Visual Design CLASS TWO: Images 101 CLASS THREE: Content Design Methods CLASS FOUR: Content Design Methods, Part 2 CLASS FIVE: Data Visualization Techniques CLASS SIX: Creating Demonstratives & Evidence Slides for Court CLASS SEVEN:
- 10. The “ Presentation Specialist ” Mind Map
- 11. Why Bullets Don’t Work
- 13. VERBAL VISUAL Dr. Richard Mayer Professor of Psychology University of California
- 16. VERBAL VISUAL VERBAL + VISUAL
- 17. VERBAL + VISUAL COLLABORATION
- 18. MINIMIZE the text MAXIMIZE the image
- 19. Why Bullets Don’t Work
- 20. WHY IMAGES DO WORK
- 22. The results indicate that picture superiority occurs in both immediate and delayed recall..
- 23. “ Concepts are much more likely to be remembered if they are presented as pictures rather than as words.” The Picture Superiority Effect
- 24. “ Present Concepts as Pictures, NOT WORDS!
- 25. New technology startups threaten larger, established companies
- 26. The New Waiver Will LIMIT Free Speech
- 27. What’s Inside a Trial Notebook? US vs THEM, Inc. FOSTER PEPPER PLLC How to Create a Trial Notebook WITNESS & EXHIBIT LISTS MOTIONS IN LIMINE JURY MATERIALS SPECIFIC COURT REQUIREMENTS PRE-TRIAL ORDER TRIAL BRIEFS PERTINENT “SPEAKING” PLEADINGS DISCOVERY PLEADINGS ER 904 SUBMISSIONS
- 28. Take These Steps in the Countdown to the Trial FOSTER PEPPER PLLC How to Create a Trial Notebook
- 29. Jaws (1975) by Peter Benchley and Carl Gottlieb. A bonfire is blazing. Gathered around it are about a dozen young men and women who are merrily trading fight songs from their respective universities. Two young people break away from the circle, Chrissie almost pulling a drunk and disorderly Tom Cassidy behind her. CLOSEUP – CASSIDY makes a clumsy try at kissing Christina but she laughs and ducks away. ANOTHER PART OF THE BEACH The fire, now one hundred yards in the big., silhouettes Chrissie running up a steep dune. Once there, she pauses to look at the ocean that we can only hear. Cassidy plods up the dune behind her, grossly out of shape. Chrissie runs down a few steps, leaving Tom Cassidy reeling on the summit. Chrissie's dress, bra and panties fly toward Tom, who can't make a fist to catch them. The dress drapes over one half of his head. Soggily aroused, Cassidy struggles to get his shoe off. But Chrissie is already in full flight toward the shore. In she goes, a delicate splash, surfacing in a cold ocean that is unusually placid. Chrissie pulls with her arms, drawing herself into deeper water. That's when we see it. A gentle bulge in the water, a ripple that passes her a dozen feet away….
- 31. I CAN PLZ HAZ DIS ONE?
- 32. What does this all mean for SLIDE DESIGN?
- 33. VERBAL VISUAL VERBAL + VISUAL
- 34. MINIMIZE the text MAXIMIZE the image
- 36. Assert or Summarize Show Evidence or Illustrate Verbal Explanation
- 37. REVIEW of KEY CONCEPTS … #1 #2 #3
- 38. The Presentation Development Meeting CLASS ONE:
- 39. PRESENTATION PLANNING TOOL
- 41. Presentation Development Form “ Mark helped us rethink our approach to Powerpoint… Once we grasped the concept, he helped us with photos and graphics to bring home our theme . Our audience…was really engaged by our presentation and the Powerpoint led to active and full participation .” Katheryn Bradley
- 42. Key Point Key Point Key Point Key Point Key Point
- 43. MAIN MESSAGE: The Grey Elephant is the Strongest, Largest, and Most Amazing Animal in Africa Key Point #1 Key Point #2 Key Point #5 Key Point #4 Key Point #3
- 44. PRESENTATION PLANNING TOOL
- 46. Presentation Content GRID
- 47. PRESENTATION PLANNING TOOL
- 48. Assertion – Evidence Format
- 49. Assert or Summarize Show Evidence or Illustrate
- 50. COULD LOOK LIKE THIS ! SUMMARIZE
- 51. REMEMBER THIS ? Assert or Summarize Assert or Summarize Assert or Summarize Show Evidence Show Evidence Show Evidence
- 53. SET THE SCENE KEY MESSAGE Presentation Planner POSE QUESTION #1: Assertion Evidence / Explanation / Story / Fact POSE QUESTION #2 Assertion Evidence / Explanation / Story / Fact POSE QUESTION #3 Assertion Evidence / Explanation / Story / Fact CLOSE TOPIC #1: SUMMARY & RESTATE KEY MESSAGE CLOSE TOPIC #2: CLOSE TOPIC #3: These are questions the audience would likely want answered. These are questions follow a progression from resistance to action.
- 54. Today, I’m going to tell you how you can make an IMMEDIATE different in the world. Lend $25 to a poor person so that they can start a business. Presentation Planner POSE QUESTION #1: Why would I want to do that? Assertion There’s website called Kiva.org that offers microloans to poor people so they can start their own businesses and can lift themselves out of poverty. Evidence / Explanation / Story Yenku had both hand cut off during the Sierra Leone civil war. He survived by begging. But with a Kiva loan he was able to become a street vendor and gradually built up his business. Today, he has a thriving grocery stall and can feed his family and send his children to school. POSE QUESTION #2 That’s interesting. How do I know my money goes directly to the person who needs it? Assertion Kiva.org has a very transparent system and you can receive email journal updates and track repayments. Evidence / Explanation / Story People just like you have lent more than $50 million through Kiva.org. 43,000 loans have been made in 42 different countries. POSE QUESTION #3 I’d like to help. What do I do now? Assertion Go to the Kiva.org website and make a donation to an specific entrepreneur. Evidence / Explanation / Story “If you look at Kiva.org, people with a very modest amount of money can make a huge positive impact all around the world.” Bill Clinton CLOSE TOPIC #1: With Kiva.org, you are a LENDER, not a DONOR. SUMMARY & RESTATE KEY MESSAGE CLOSE TOPIC #2: Kiva.org is an experienced and recognized partner in connecting people through lending for the sake of alleviating poverty. CLOSE TOPIC #3: You can begin TODAY.
- 55. I want a unicorn. You know that unicorns don’t exist, right? < whimper > Fact Question Response
- 56. PRESENTATION PLANNING TOOL
- 57. “ Extreme Presentation Method”
- 59. PRESENTATION PLANNING TOOL
- 60. FROM TO THINK DO From-To Matrix What are they thinking / feeling now? What are doing (or not doing) now? What should they think / feel after your presentation? What should they be doing (or cease doing) after your presentation?
- 61. PRESENTATION PLANNING TOOL
- 62. The “Presentation Specialist” Mind Map
- 63. MindJet Bubbl.us MindMeister Examples of Mind Mapping Applications
- 65. Use PART or ONE or MORE of These Tools Presentation Development Form Content Grid Assertion- Evidence Format Extreme Presentation Method From-To Matrix Mind Mapping
- 66. THANKS!
Hinweis der Redaktion
- Our Firm templates are a mess. They’re ineffective, difficult to customize and aren’t very good at inspiring the audience to act or change. BUT they’re popular– mostly because attorneys them it as a planning tool. The theory is that the work you do in creating the presentations forces them to really learn the material, process their thoughts and organize what they want to say. They ALSO use them as handouts- often as a response to our own marketing dept and seminar/conference organizers who want to compile presenter’s material into some kind of booklet. Well-designed slides actually make terrible handouts. TWO REASONS: 1) You can never fit enough text on a slide to make them useful handouts. 2) By trying to jam all the text you want to say onto the limited real estate of a slide, you render than essentially useless as a tool for learning. Core problem is that PowerPoint templates are designed for the convenience of the presenter , not for the audience. What I want to accomplish in THIS course is to show you specific techniques and share specific tools that you can use to create presentation that are both effective as a learning tool and are beautiful.
- We’ve seen PLENTY of these kinds of slides. And one of the most IMPORTANT tasks you’ll have as a Presentation Specialist is to help attorneys know when to ditch their PPT presentations. For example– this just happened to me a few weeks ago. An attorney had used our templates to create his presentation– and it was laden with text. Slide after slide of the stuff. He asked me to help him “jazz it up” a bit. I went to his office, had a look at his presentation, and I said– “It was better to show the audience nothing than use this Powerpoint in your presentation.” He was a bit shocked…but we talked more– and I asked him “As these slides are today, what’s in it for your audience?” We found a compromise– I edited his slides to the bones– consolidated bullets and used some basic animation to gradually build and remove text. We killed off a few slides and, since he was co-presenting with another attorney whose Powerpoint was even MORE text heavy– he realized the best solution was to simply have an interactive discussion between him, his co-presenter, and field questions from the audience. After delivering the presentation– the attorney told me the presentation went GREAT, and was a lot of fun to do.
- Why are presentations IMPORTANT? Why do we GIVE them? From your pre-training feedback– I saw a common theme. You’ll under pressure to create PPT’s quickly and you’re looking for ideas and tools you can use to get started. Sometimes it can be overwhelming to have an attorney send you a slide deck and ask you to “prettify” it. BUT I want to clear up any misconceptions you may have about the focus and goals of the Presentation Specialist course… It’s not just about replacing text with pretty pictures…
- Taking something like this… and turning it into this...
- It’s not. It’s not just about technical wizardry and splashy graphics. It’s about re-tooling ourselves, so that we can guide others out of the dark of their poor presentation habits.
- At a certain point, the number of words on a slide prevents it from being a visual aid. Now, this may be appropriate– but it’s about finding the right medium for the content. If a slide contains more than 75 words, it has become a document. You can either reduce the amount of text on the slide and put it down in the NOTES PANE– or admit that this is a document and not a presentation. If it’s a DOCUMENT, circulate it ahead of time and allow the audience to read it and then use the presentation as a way to hit the highlights and key concepts and, especially, use it an interactive discussion. Generally, PPTs come in three flavors– Documents / Teleprompter / Presentation #1 Can still create DOCUMENTS in PPT. If you’ve created a document, call it a document, treat it a document, but don’t stand up in front of your audience and present those things. #2 Teleprompter– you’re still putting lots of text on the slide that YOU NEED to be able to communicate and to help YOU remember what you have to say #3 Presentation – now if it’s a true presentation the only thing that’s ever put on the slide is what the AUDIENCE themselves need.
- BLACK SCREEN SO— that’s the underlying philosophy for this SEVEN-course series. These skills develop over time– I look back at some of the work I did just a year or two ago– and I see so many ways that I would do it differently now. NOW-- there may be some initial resistance-- but I can tell you that once an attorney has a positive experience delivering a presentation in this new way—they just won’t go back—well, maybe not as FAR back, to text heavy, bulleted slides. SO—you’re probably sitting there thinking “ UM, doesn’t developing a presentation this way take LONGER? You betcha. At first. But within a short period of time—you’ll get faster. You’ll begin to amass a library of slide designs that you can recycle . You’ll have more technical skills at your command. You’ll have more ideas for creative presentations. You’ll have new development tools. You’ll have a vast store of images that you can you can draw upon, AND MOST IMPORTANTLY—you’ll have greater CONFIDENCE in your abilities. OK—so that’s my RANT—let’s have a look at what we’re going to be doing over the next few seven weeks.
- Bullet points aren’t an effective way for people to learn. The endless monotony of slide after slide makes it difficult to mentally structure content and see the relationships, the overall picture. They often lack subjects & verbs. We need these to make declarative statements that helps us connect to and structure information. And visually, they clutter the slide and lull the audience into passivity and interfere with comprehension and retention. By putting LESS on your slides, the audience can learn MORE. OK – so WHY don’t bullets work. You may know it intuitively or because you’ve sat throughout a mind-numbing presentation before– but I think it’s important, VERY important to understand WHY bullets don’t work. To understand that– we’ll need to turn to science and research :
- Over the last 20 years– but particularly in the last 10 years as technology has weaved itself in the fabric of everyday life– there’s been a significant growth in the amount of research that being done on the psychology of media persuasion, how teachers can use multimedia in the classroom, and especially– because that’s where the money is– how companies can use marketing to connect with and persuade consumers more effectively. Much of the research I read for this class isn’t about PPT directly– but it is certainly directly RELEVANT to how PPT presentations are structured, designed, and delivered. There’s one researcher in particular who’s often cited in articles or studies about how to make great presentations…
- Dr. Richard Mayer. He’s a professor of psychology at the University of California. Dr. Mayer has conducted a number of studies on learning and retention and based on his research, he theorizes that we have SEPARATE channels for processing verbal material and visual material. Separate tracks, almost in the way that movies have a visual track and a soundtrack. Two tracks. And further… Dr. Mayer says that…
- that these channels are LIMITED in its capacity. That they can be overloaded– he calls it cognitive overload. His research, suggests that the AUDIENCE is only able to pay attention to a few pieces of information in any one channel simultaneously. These two findings– that we have DUAL processing channels and those channels have LIMITED capacity is important for the presentation designer. So, according to Dr. Mayer– when we see a slide like this:
- It overloads one channel and actually REDUCES our capacity to understand and retain the information that is being presenting. A slide like this is actually a barrier to good communication, rather than an enabler of it. Again, the intentions are good– put as much information on the slide as possible– the audience is trying to PROCESS the presenter is SAYING, READ the text on the screen, interpret any images on the slide, and connect all this into some kind of coherent mental structure. All at the same time . Something Dr. Mayer calls active processing . SO-- WHAT DO WE DO?
- First—we build presentation that appeal to BOTH auditory (verbal) and visual channels… and we balance what’s one the slide…and what’s being spoken verbally. A collaboration. Two channels sending the same information. Reinforcing. Extending. Deepening.
- In 1998, Richard Mayer conducted a series of tests on college students. He created two sets of slides to teach students how storms develop. The first set was comprised ONLY of images (see figure 1) and as each slide was shown to the students, a narrator explained what the image was depicting. The second set of slides had the same images, but in this set the explanation was SHOWN on the slide for the student to READ (see figure 2) . No auditory narration accompanied these slides. Students were tested for retention of the information they had just been given. Even though the images and explanations were IDENTICAL, the students who SAW the images and HEARD the narrated explanation retained more than the students who SAW the images and READ the explanation themselves. Mayer repeated the test FOUR TIMES and obtained the same result every time. HIS CONCLUSION: PRESENTING A PICTURE WITH VERBAL NARRATION allows the two information processing channels to work collaboratively and produce a better result. Therefore, a verbal ONLY delivery (without ANY slides) is NOT as effective as a presentation that combines BOTH visual and verbal formats. That’s a simple multimedia presentation– two media connecting to two processing channels, working collaboratively. ADDITIONALLY, Dr. Mayer also found that a presentation is more effective when it contains a small amount of text rather than a large amount. WHAT DOES THIS MEAN in terms of this course– in terms of being a PRESENTATION SPECIALIST? It means remember that we have to advocate our position – based on a body of research– that too much text on the slide is detrimental to the audience. It means that while we have two processing channels, those channels are limited and can be overloaded to the point that input trying to enter on another channel is shutout. It means less text on the slide. Less bullet points. More visuals. It’s MEANS–
- MINIMIZE THE TEXT & MAXIMIZE THE IMAGE! In short … it means that the audience tends to LEARN MORE when visuals are supported by verbal narration. It means that the audience tends to retain more when there’s LESS text on a slide. And THAT’S…
- WHY BULLET POINTS DON’T WORK.
- We probably inherently know it– from our earliest years absorbing images in children’s picture books– we probably can still recall some of the ….
- Images from those books. Maybe even this one. We can see in our mind a boy wearing a golden crown, riding on the shoulders of a giant monster. Why can we still remember it?? Simple because visual long-term memory has a MASSIVE storage capacity.
- I won’t go delve into too much research here– I think most of you would agree that pictures certainly are worth a thousand words, but I did want to talk a little bit about the “Picture Superiority Effect” – which essentially says…
- Or rather… taking my own advice and ditching text for an image…
- “ Concepts are much more likely to be remembered if they are presented as pictures rather than as words.” Select images for their narrative quality. Use them to represent wordy concepts.
- Use IMAGES to connect to the audience, to summarize a point, to influence tone or emotion and to reinforce ideas and concepts . IMAGES RULE. They reside in the long-term memory of the brain. We WIRED for it.
- Here’s a slide I created for an attorney. The slide had five or six bullets points, with a sentence or two in each… all of which were directly related to the consequences of some new legislation. Visually, the picture says everything that the bullet points said. No need for the text on the slide– she’ll saying that all verbally. Also– your audience is always checking in and out– and a slide like this provides better visual structure for them– when they check back in– the slide orientates back in– they know the speaker is still talking to the concept of the consequences of the waiver. Sometimes though, it’s difficult to get away from text or bullets. And I’m not opposed to them entirely– but with the right visual treatment …
- – the slide will provide cognitive guidance to the audience and prompting for the speaker. I’ve read some anecdotal research that suggests that one of the reasons presenters don’t change their presentation style is out of fear. Fear of blanking out. Forgetting what they’re going to say next. So the slide becomes all about THEM, not about the audience. IMAGINE THIS-- imagine yourself going to a movie– and after spending $10 on a ticket, $4 on a soda, and $6 on some popcorn, you finally crawl into your seat, sit through any number of commercials and previews, and finally the lights dim… and you see this…
- The script… on the screen– not the illustration of those words… You want to see those words come to life– you want to see…
- THIS!
- EVERYBODY loves images! SO LET’S REVIEW– what can you tell me about some of the key findings of Dr. Mayer’s research and about the picture superiority effect?
- It means we have to appeal to, but NOT OVERWHELM, the poor, limited cognitive processing channels in the brains of our audience. It means we have to….
- It means we have to work hard to MINIMIZE THE TEXT & MAXIMIZE THE IMAGE!
- It means that your slides should be designed in such a way that all this visual stuff that meant to be verbal– is ruthlessly removed from the slide and dropped down here to the NOTES pane.
- It means that we can improve presentations by making them more simple–by showing evidence or using an image to support or extend the meaning of what we’re saying verbally. It means taking more advantage of the Notes pane instead of trying to fit it ALL IN on the limited real estate of the slide. When I was creating THIS presentation, I spend most of my time down here– in the Notes pane, jotting down notes or full sentences I’d like to say. This SIMPLIFIED APPROACH should serve as a touchstone for your slide design ethic and technique. And if you can’t get attorneys to part with their bullet points– you can at least try to help them edit each bullet point to the bone and remove slide clutter– like logos and clip art.
- Move text off-screen and verbally narrate slide content. This prevents visual overload and enables– as Dr. Mayer has suggested – the visual and the verbal to work COLLABORATIVELY… MINIMIZE the text and MAXIMIXE the visuals. Use VISUALS with verbal narration or visuals with minimal text. These have been shown in research studies to be more EFFECTIVE than a slide full of text and bullet points. Edit each bullet point to the bone and ruthlessly remove any slide element that DOES NOT DIRECTLY SUPPORT the key message of the slide. NOW– enough research– let’s get to the core of our first course together…
- The presentation development meeting IS THE MOST IMPORTANT step in presentation design process.
- I’m going to give you SIX TOOLS you can use to create better presentation. None of these tools have anything to do with PowerPoint itself. The FIRST TOOL is…
- FIRST–this is a document that is ALWAYS EVOLVING. I’ve assembled ideas and concepts from MANY different sources… BUT it’s a work in progress and together, over the next few weeks— I think we can improve upon it. The Presentation Development form is basically a brainstorming and planning tool. First, you ask a simple question– why are you giving this presentation? What the goal? I gave you six tools that can help define and refine these two basic questions. Next, you adjust the content accordingly and, lastly, you design. That’s the process of the presentation designer goes through. OFTEN these questions are enough to help the attorney to create PRIORITIZE, FOCUS and ADJUST what content to leave in and what content to leave out. The goal of course, is to MOVE the presenter away from their default position of “WHAT DO I WANT TO SAY?” – and opening up PowerPoint to figure that out… to starting on paper, brainstorming on those two simple questions– what’s my goal and what do I want the audience to be able to DO OR what do I want them to “walk away with” at the end of my presentation, or if they only remember THREE things a week after my presentation– those three things would be…” At first, the attorney may be surprised that you’re asking all these questions about goals and key messages, and content… but soon they will realize this is essential element for the new role of the presentation designer… to be involved in the process from the very beginning to the very end. Maybe those two questions are enough or perhaps one of the six tools would be more beneficial– maybe mind mapping or using the content grid or the From-To matrix would work best. And that’s why I think the…your first job as a Presentation Specialist is to help the attorney see the BENEFIT of starting on paper first… rather than starting their presentation by creating slides in PowerPoint! What usually happens is their presentation becomes unfocused… just a random sequence of slides offering point after point… it’s like… I want to tell you a story about one of the first times I used this form. I got a call from Kathryn Bradley and Rosa Frueling-Watson. They had a big presentation coming up— and they expected to give the presentation several times and found that they were spending a awful lot of time (most of which was non-billable), developing their Powerpoints. They wanted a flexible way to pick and choose slides– a la carte style– so they could customize them for different audiences.. I had recently joined the firm and here I was-- in a meeting with two attorneys who looking to ME for ideas. It was nervous. BUT since I had the form with me– it enabled me to get the conversation rolling and keep it from running off the tracks. I offered the idea of creating a story around their content. Creating characters that brought their content to life. Immediately they GOT IT. And they were excited about it. They started brainstorming and throwing out ideas… bouncing them off each other, coming up with characters who could represent different aspects of their content… And at this point, I was just sitting there… saying nothing… They were off and running. We didn’t need the form at that point. It’s the same with EACH TOOL I’m going to give you.. Please don’t think you need to use every one of them or all of a single one. Keep what’s useful and toss the rest.
- It’s been more than two years since that first meeting, and I’ve created several presentations for them and they’ve reported back to me several times about the GREAT feedback they’re getting AND– most importantly– about the FUN they’re having giving presentations now. And I think we ALL know that that’s the SECRET ingredient to any GREAT presentation, just like it’s the secret to any great class, that the speaker is ENTHUSIASTIC about their subject… And I believe that enthusiasm overcomes almost everything else– even a bad PowerPoint. NOW let’s have a LOOK at the PRESENTATION DEVELOPMENT form.
- telling people about an elephant by describing the legs, the ears, the tail, the trunk, the teeth and its grey color. Every listener will remember different things. One person might remember those big ears, another person might remember those strong legs, and yet another person might remember the tail or facts about the trunk. The solution? Instead of 5 or more equal points…
- talk about the elephant as being a strong, amazing creature that can survive in so many different conditions And in the presentation you’ll show how each individual aspect or characteristic of the African elephant supports that assertion, that CORE or MAIN MESSAGE.
- #1 FIRST– they can help identify the OVERALL GOAL of the presentation. Instead of “WHAT DO I WANT TO SAY?”… it becomes do we want the audience to BE ABLE TO DO? #2 It makes the AUDIENCE the FOCUS… and gets the attorney thinking “How do I want to transform my audience? What do I want them to “walk away with” at the end of my presentation?” #3 Once we’re thinking in terms of the AUDIENCE– we can begin to craft a single KEY MESSAGE that is CLEAR and CONCISE and support it with key assertions or statements. #4 Support the single KEY MESSAGE with three or four KEY POINTS #5 Get the attorney thinking about specific presentation elements (evidence, images, PDFs) that could be used to illustrate or provide EVIDENCE that supports each key point. Again-- whether you use ALL or part of this tool– it offers a way to structure those first development meetings. You become a collaborator in the process… not just an editor or designer. THEN– this process… that’s where the SECOND class came in– The BASICS of VISUAL DESIGN
- When you’re making slides in the Assertion-Evidence format– you want to make sure you’re NOT WRITING SLIDE TITLES. This is a very common mistake. Instead of titles, you’re writing assertions or summative statements– like headlines in a newspaper. The headline succulently sums up the content of the article. It draws you in.
- Research has shown that ASSERTIONS or SUMMARIZING headlines are MORE EFFECTIVE in helping the audience both RETAIN and RECALL information from lectures. The assertion makes a conclusion about what the slide means, which is then supported strong visual, and, by the narration. All the media moving the same direction. Dual channels firing in concert. Presentation NIRVANA!!
- Here’s what your slide deck may look like…
- Remember this tool– the Content Grid– You can also use this in the Assertion-Evidence format. Three key assertions in the first column, supported by three supporting points or evidence in the second column.
- I’ve learned a lot from Olivia Mitchell. She’s a prolific blogger and speaker on creating and delivering effective presentations. She’s taken the “Assertion-Evidence” format a bit further and added a query component that I like…
- SET THE SCENE – where are we today? What are the needs and concerns or problems of the audience? KEY MESSAGE- Your KEY MESSAGE is the Central Focus / Core Message / One Big Idea / Main Thesis of your presentation – (only have ONE!) Keep the key message short, easy to repeat and memorable. How do you make it memorable? By making your message specific and concrete. That will help your audience grasp it and remember it. KEY MESSAGE: Working at Foster Pepper enriches your personal and professional life. QUESTION: In what ways does the firm enrich my life? POSE QUESTION- These are questions the audience would want to know. If you can’t come up with questions-- ask someone who is representative of the audience what they would want to know. ASSERTION: Foster Pepper is a leader in employee workplace satisfaction. ASSERTIONS are concise, precise statements support or address the question asked and directly supports the KEY MESSAGE. EVIDENCE / EXPLANATION / STORY / FACT : Foster Pepper has ranked in the Top Ten in the Washington Department of Labor of “Washington’s Best Workplaces” survey for the last seven years. This fact supports the assertion, and which in turn, DIRECTLY supports to the KEY MESSAGE. Here’s a way to remember how this tool works— Think of the KEY MESSAGE as the GENERAL–they have their eyes on the overall vision-- The ASSERTIONS as the Sergeants – they direct and apply resources to a problem– and the EVIDENCE or EXPLANATION as the FOOT SOLDIERS– the ones who actually do the work– and get their hands messy.
- Instead of QUESTION / ASSERTION / EVIDENCE – it could be a Fact – Question – Response format.
- Bubbl.us = B
- #1 FIRST– they can help identify the OVERALL GOAL of the presentation. Instead of “WHAT DO I WANT TO SAY?”… it becomes do we want the audience to BE ABLE TO DO? #2 It makes the AUDIENCE the FOCUS… and gets the attorney thinking “How do I want to transform my audience? What do I want them to “walk away with” at the end of my presentation?” #3 Once we’re thinking in terms of the AUDIENCE– we can begin to craft a single KEY MESSAGE that is CLEAR and CONCISE and support it with key assertions or statements. #4 Support the single KEY MESSAGE with three or four KEY POINTS #5 Get the attorney thinking about specific presentation elements (evidence, images, PDFs) that could be used to illustrate or provide EVIDENCE that supports each key point. Again-- whether you use ALL or part of this tool– it offers a way to structure those first development meetings. You become a collaborator in the process… not just an editor or designer. THEN– this process… that’s where the SECOND class came in– The BASICS of VISUAL DESIGN
- You can give these tools to the attorney to use (may be resistance to that)– or you can use them yourself– to help transform a bullet-heavy presentation into a more effective, audience-centered one.