Online Reputation Management, is much more effective, when done in a proactive manner than reactive. Muzzammil Bambot, who works with us in the ORM division, has clearly underlined this fact through his detailed presentation. In fact, he has covered almost everything that currently comes under the purview of online brand building. It will help brand managers immensely on how to establish and sustain a good presence on digital.
2. Reputation Management – The Classic Difference !
PRE – WWW(World Wide Web)
Public Relations
Reputation Management
(PR Teams)
WWW – Internet Age
Offline Media
Reputation Management
Online Visibility
3. Explaining ORM ? – A Bird’s Eye View
For A Company X
ORM
Snapshots are for Representational Purposes Only
4. Challenges that Need ORM !
Negative
Reviews
Disgruntled
Employees Complaints
Bad Press False
Coverage Allegations
5. Objective of ORM !
For an online Push and Promote Positive Content on SERPs
user; searching
for keyword x
Increase Positive Online Visibility
6. General Conception about ORM
LISTEN Analysis & Monitoring
ENGAGE
CONTROL
Contributing Positive Content
Promoting Positive Content
8. ORM Analysis for Company X
Keyword
Analysis- NIP
(Negativity
Identification Influence
of Negative Potential)
Entities
Objectives &
Problem
Statement
9. ORM – The Process
Monitoring & Maintenance
Company
Official Micro Business Owned
Profiles Listings Review
Domains
Company/Key
Executive
Fluid Content Google
Syndication Places
Profiles
SEO –
Social Google Auto
Secondary
Profiles Suggest
Pages
Buy/Create/
Maintain/
Wikipedia Promote
Domains
Analysis & Feedback
12. ORM – Process – SEO
Optimize and Promote Secondary Pages
of Official Website for Brand keywords
13. ORM – Process – Wikipedia
A Good Wikipedia Page tremendously adds to positivity on SERPs
Wiki Alerts
Create Assess Revision
Pages
Positive/Neutral Negative
Monitor
Existing
Verify Facts Undo to Original
Add Retain Changes Edit/Add Info
Content
Note Profile
Record Edits
14. ORM – Process – Social Profiles
Social Profiles for Increasing Visibility
Social Channels assist Conversations with Brand
Positivity on SERPs
15. ORM – Process – Business Listings
Create Promote
Listings Listings
16. ORM – Process – Google Places and Auto-Suggest
• Creation of
Assist • Ranks on
Places • Assists in SERPs
Listings Local SEO • Induces
Positivity
Create Promote
Long Term Control of Auto-Suggest
Results to prevent the above from
happening to us
Places Listings done for Major Indian BFSI Client
M: Online Stays Forever! – What is the difference between classic difference between <a href="http://www.convonix.com/online-reputation-management" title="online reputation management">Online Reputation Management Services</a> & traditional public relations?
All this decreases your online trust and ultimately loss of business and decline in sales
<a href="http://www.convonix.com/brand-monitoring-online/" title="Analysis & Monitoring">Online Brand Monitoring</a> of user generated content about the brand is also important. In fact, <a href="http://www.convonix.com/online-reputation-management-tools/" title="tracking of brand mentions on various platforms online">Iristrack - The Brand Monitoring Tool</a> is a good way of identifying places to get into a conversation with your potential/existing customers.
M:Everybody says that ORM consists of 3 steps- but after that period. We can explain the intricacies of ORM
M:Just a process flow to make people understand how does ORM analysis work?
M: SEO here is for Secondary Pages of the Official WebsiteM: Owned review domains – companies like Samsung, Apple have their own sub domain’s for users to post reviews
Focus on the About Us , Management Team, Key Spokespeople, Investor Relations pages of the Website
We need to maintain absolute positivity and along with that maintain complete online omnipresence
The top 3 have been successfully implemented by a consumer electronics chain client while the Content Visibility results have been seen in an ORM campaign for a client in the BFSI sector
The graph shows the<a href="http://www.convonix.com/search-engine-reputation-management/" title="reduction of negative content and an increase of positive content on SERPs">Search Engine Reputation Management</a> over time for an actual ongoing Campaign This above graph is the actual performance graph for an ongoing campaign for a Major Indian BFSI Company