Google Analytics shows which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
This presentation gives you an introduction to multi channel funnels and will help inbound marketers and agencies justify their web marketing investment.
Why do we do what we do? Is it just rankings, traffic, retweets? No. We do it for the almighty conversion.
Now when you say I got N people came via SEO & X number converted, it’s a very myopic way of looking at user behavior. People surfing the net are not cattle to travel to the website once, see what the product is about & convert. Its much more complex than that.For example, If I want to buy a phone I will probably Google the phone I want, maybe find your website & see the price on offer. Will I buy it immediately? No. I will compare prices on other websites, check reviews about your website & then I might just Google that product again & see that you are offering a discount in your PPC ad & then convert.Customers are not cattle