LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform - Company Pages, Groups and Ads.
11. Questions!
• When a brand has created a company page, what is the next step that
you would take to create awareness. If your budget restricts
advertising, what would you recommend?
12. How to Create Awareness?
Develop your Follower Community
• Encourage your workforce to create and complete LinkedIn profiles once they include your company name, they automatically become
followers of your Company Page
• Encourage them to spread the word to their networks, customers, and
business partners
• Add a “Follow” button to your website
• Link to the Company Page in all of your marketing communications
like your emails, newsletters and blogs
13. How to Create Awareness?
Build Valuable Relationships
• Share company news, industry articles, thought leadership pieces or
ask followers to weigh in on hot topics
• Share images, infographics, or any compelling content
• Target your update based on our unique criteria. It’s a powerful way to
deliver highly relevant content to the right audience
• Use follower analytics to gain a deeper understanding of your
follower base, community growth, and engagement levels
15. LinkedIn Groups
• LinkedIn Groups is a great way for organizations to keep in touch with their
members about current events and to discuss issues of common interest
• Here are a few types of groups that are currently on LinkedIn:
Corporate
College alumni
Nonprofit
Trade organizations
Conferences
Industry-specific