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LinkedIn : Company Page, Groups
& Self-advertising
LinkedIn - Company Pages, Groups & Advertising
Company Page – Getting Started
Company Page
Company Page
Company Page
Company Page
Company Page
Company Page
Company Page
Questions!
• When a brand has created a company page, what is the next step that
you would take to create awareness. If your budget restricts
advertising, what would you recommend?
How to Create Awareness?
Develop your Follower Community
• Encourage your workforce to create and complete LinkedIn profiles once they include your company name, they automatically become
followers of your Company Page
• Encourage them to spread the word to their networks, customers, and
business partners
• Add a “Follow” button to your website
• Link to the Company Page in all of your marketing communications
like your emails, newsletters and blogs
How to Create Awareness?
Build Valuable Relationships
• Share company news, industry articles, thought leadership pieces or
ask followers to weigh in on hot topics
• Share images, infographics, or any compelling content
• Target your update based on our unique criteria. It’s a powerful way to
deliver highly relevant content to the right audience
• Use follower analytics to gain a deeper understanding of your
follower base, community growth, and engagement levels
LinkedIn - Estimates
LinkedIn Groups
• LinkedIn Groups is a great way for organizations to keep in touch with their
members about current events and to discuss issues of common interest
• Here are a few types of groups that are currently on LinkedIn:
 Corporate
 College alumni
 Nonprofit
 Trade organizations
 Conferences
 Industry-specific
Finding and Joining the Right Group
Finding and Joining the Right Group
Why Should I Join LinkedIn Groups?
LinkedIn - Company Pages, Groups & Advertising
LinkedIn Self-serve Ads
LinkedIn - Company Pages, Groups & Advertising
• You can up to 15 ad variations
Who's the Audience for this Campaign?
Location
Companies
Companies
Job Title
School & Skills
Groups, Gender & Age
Bid & Daily Budget
Sponsored Updates
Bid & Daily Budget

Social actions are free: Like, Share, Follow & Comment
Thank You
Tell us what you learnt today:
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LinkedIn - Company Pages, Groups & Advertising