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KEYWORD ANALYSIS AND RELATED TOOLS,[object Object]
GOAL OF KEYWORD ANALYSIS,[object Object],Insights about relevant search terms/queries,[object Object],Insights about search volume,[object Object],Competition insights ,[object Object]
KEYWORD BASKET ,[object Object],[object Object]
Synonyms
Singular/Plural,[object Object],[object Object],[object Object]
1. SOOVLE,[object Object],[object Object]
Suggestions from six engines –Google, Amazon, Yahoo, Bing, Answers and Wikipedia,[object Object],[object Object]
To explore keyword variations
When?
After the initial brain storming has been completed,[object Object]
[object Object]
Provides aggregated data from various search sites
Dark side
Limited options for the users
Gives no idea about keyword potentialTHE BRIGHT SIDE || THE DARK SIDE,[object Object]
2. GOOGLE ANALYTICS DATA,[object Object],[object Object]
Understand website traffic & target the right keywords
Constantly analyze important parameters
Deduce whether seo efforts are making a positive impact
Why?
Analyze potential of traffic bringing keywords
When?
During the initial keyword analysis if the website already has enough traffic stats,[object Object]
3. GOOGLE SITE SEARCH DATA,[object Object],[object Object]
Where they begin their searches?
Which product groups they are most likely to search?

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Keyword Analysis and Related Tools