Sachin Rao, our Reputation Management & Online PR expert has “reviewed” some popular “review” websites and has elucidated pointers on how they work. He also tells us why is it absolutely critical for B2C brands to “listen” to conversations about them on these sites, and “respond” to them. Let us know your thoughts in the comments below.

1. How Do Review Websites Work?
By
Sachin Rao
Online Reputation Management
SMG Convonix

2. What are Review
Websites?
A review site is a website on
which reviews can be posted
about people, businesses,
products, or services

3. What do you
read Reviews
about?
Gadgets?
Hotels?
Food?
Automobile?

4. Types of Review Websites!

5. Why Should Brands Be Present on Review Websites?
To Decrease Negativity
Keeping customers Happy!

6. Most Active Business Verticals on Review Websites

7. There can be 2 Scenarios once a Review has been written
Situation 1
Negative Review
is Written
Review Website
identifies the
Negative Review
Website informs
the Brand if they
have an account
Brand in turn
responds to the
Review
No harm is
caused to the
Brand
Situation 2
Negative Review
is Written
Review Website
identifies the
Negative Review
Review Website
Doesn’t inform the
Brand/Brand
Remains Unaware
No response to
the review
Negativity
Increases
The above representation reiterates how critical it is for Brands to be present on
Review Websites

8. Mouthshut.com
Mouthshut.com is Consumer Review Website
It is one of India’s most popular review sites.

9. Mouthshut.com
• Mouthshut.com gives users a platform to express their views about a Product/Service
• Users can give a detailed account of the Pre-Sale / After-Sale service of a Product, Interaction
with the dealer or any other experiences worth sharing
• User can rate the Product according to their overall buying experience experience
• On a Product/Brand page, an aggregate of all the ratings are mentioned.

10. Brands on Mouthshut.com
Mouthshut.com also gives Businesses a platform to reply to their consumers.
Complaint
Brand Replies…

11. Why Mouthshut.com?
For Businesses
For Users
Other Reasons
• Make New Customers
• Post reviews and help
others make a
decision
• Complaint/Appreciate
any Brand/Product
• Interact with other
Customers
• Mouthshut.com has
terrific ranking
potential and if the
negativity on the
website is not
addressed, it could
give rise to a lot of
negative chatter for a
brand online
• Maintain Reputation
• Keep Existing
Customers happy

12. Burrp!
Burrp! is one of India’s leading Restaurant review websites.

13. Burrp!
Rate Restaurants!

14. Burrp!
•
Powered by trusted users and their recommendations.
•
Platform for everyone, especially food enthusiasts, to share their opinions with
fellow foodies, interact with restaurants and provide feedback
•
Offers a city wise breakdown of restaurants and shows results according to
the selected city
•
Additionally reviews Beauty Products, Shopping Products, Local Events etc

15. Restaurant Page on Burrp!

16. Its always nice to say Thank you!
Burrp! Allows restaurants owners to respond to reviews and interact with their customers.
This is a novel way of ensuring customer loyalty and satisfaction!

17. TripAdvisor.com
TripAdvisor is the world's largest travel sites
With 125 million reviews and opinions covering more than 3.1 million accommodations,
restaurants and attraction, Tripadvisor is one of the major review websites in the world.

18. TripAdvisor.com
•
TripAdvisor is a One - Stop shop for
all your travel needs. You can find
information, advice, and opinions
from millions of travelers to help you
plan your perfect trip.
•
Once done with the research, you can
book your travel through one of the
booking agent partners listed on
TripAdvisor, such as Expedia,
Hotels.com.

19. TripAdvisor Hotel Classification
Classification 1
Best Value
Resorts
Romantic
Getaways
Family Holidays
Top Resorts
Classification 2
According to
Price
According to
Traveller Rating
According to
Hotel Class
According to
Ranking

20. How to write TripAdvisor Reviews?
Ratings
Reviews

21. How TripAdvisor Reviews look!
Reviews
Related
Hotels
Ratings

22. It Pays to be Popular!

23. Ask a Question – Forums!

24. Ripoffreport.com
The Ripoff Report allows users to post un-moderated and uncorroborated complaints known as 'reports' which
contain details of the user's experience with the company or individual listed in the report
Companies who have been named in a report may choose to respond by submitting a 'rebuttal'
which explains their side of the story

25. Ripoffreport.com

26. Other features on Ripoffreport.com
•
•
•
•
•
Update a Report
View Latest Reports
Consumer Resources
Consumers Say Thank You
Legal Directory

27. Thank You!