The document discusses various HTML tags including rel="canonical", rel="next", rel="prev", and hreflang. It explains that rel="canonical" specifies the preferred or definitive URL for a page and helps avoid duplicate content issues. It also discusses using rel="next" and rel="prev" to link pages in a paginated series, and hreflang to provide links to the same page in different languages.
5. Place in the <head> section
<link rel="canonical"
href="http://www.example.com/product.php?item=swedish-fish"
/>
http://www.example.com/product.php http://www.example.com/product.p
?item=swedish-fish&category=gummy- hp?item=swedish-
candy fish&trackingid=1234&sessionid=5678
6. Is rel="canonical" a hint or a directive
It's a hint that Google honors strongly. This tag is taken into preference
along with other signals Google considers
Can I use a relative path to specify the canonical, such as <link
rel="canonical" href="product.php?item=swedish-fish" />
Yes, relative paths are recognized as expected with the <link> tag. Also, if
you include a <base> link in your document, relative paths will resolve
according to the base URL.
7. Is it okay if the canonical is not an exact duplicate of the content
Slight differences are accepted. E.g. a sort functionality on the page will
display different versions of the content
What if the rel="canonical" returns a 404
Google will continue to index your content , However its is recommend
that you specify existent URLs as canonicals.
8. What if the rel="canonical" hasn't yet been indexed
Like all public content on the web, Google will discover and crawl a
designated canonical URL . As soon as it is indexed, the rel="canonical"
hint will be considered.
Can rel="canonical" be a redirect
Yes, you can specify a URL that redirects as a canonical URL. Google will
then process the redirect as usual and try to index it.
9. What if I have contradictory rel="canonical" designations
Google can follow canonical chains, but its is strongly recommended that
you update links to point to a single canonical page to ensure optimal
canonicalization results.
Can this link tag be used to suggest a canonical URL on a
completely different domain
The answer is yes! Google now support a cross-domain
rel="canonical" link element
17. On the first page, http://www.example.com/article?story=abc&page=1, you’d include in
the<head> section:
<link rel="next" href="http://www.example.com/article?story=abc&page=2" />
On the second page, http://www.example.com/article?story=abc&page=2:
<link rel="prev" href="http://www.example.com/article?story=abc&page=1" />
<link rel="next" href="http://www.example.com/article?story=abc&page=3" />
On the third page, http://www.example.com/article?story=abc&page=3:
<link rel="prev" href="http://www.example.com/article?story=abc&page=2" />
<link rel="next" href="http://www.example.com/article?story=abc&page=4" />
And on the last page, http://www.example.com/article?story=abc&page=4:
<link rel="prev" href="http://www.example.com/article?story=abc&page=3" />
24. <meta http-equiv="content-language" content="en-US">
<meta http-equiv=“content-language" content= "fr">
Language Representation
Arabic ar
English (United States) en-US
English (United Kingdom) en-GB
Hindi hi
Marathi mr
Polish pl
Spanish es
Importance of HTML Tags like canonical, language & original source tags
Importance of canonical tags in <a href="http://www.convonix.com/search-engine-optimization/" title="SEO">SEO</a> .
Two pages with exactly the same content but different URLs
Place a canonical tags on all the duplicate URLs pointing towards one original URL
You can identify pages where you need to put canonical tags by carrying out <a href="http://www.convonix.com/seo-services-and-analysis/" title="a complete audit & analysis from a SEO perspective.">a complete audit & analysis from a SEO perspective.</a>
At times when an article has been syndicated on your website, you can place a syndication tag. If an article has been originally written at your end and original source tag should be placed on the original page pointing toward itself as well as the page the article has been syndicated on pointing towards the original page