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3. Introduction
On these pages are collected the first edition of the
Social Pros All-Stars. Each leads social media efforts
for a major B2C brand, and each has appeared on the
popular Social Pros podcast.
Each week on the podcast, my co-hosts and I interview
a pro who is guiding social media efforts for a major
company or organization. We discuss tips, trends,
best practices and what it takes to be a Social Pro.
After 110+ episodes, we’ve gathered together this
first batch of All-Stars to provide a handy reference
for the education and employment history of some
of America’s leading social media professionals,
alongside interesting facts and their best advice for
aspiring social media managers.
Once I gathered the background data on these 26
All-Stars, four interesting patterns started to emerge.
Read on to see what ties them together, and what their
background says about the career path of Social Pros…
Jay Baer
Jay Baer
@jaybaer
Host
of Convince
&Convert
to the Social Pros Podcast.SUBSCRIBE

4. Agency or Consulting Experience
Common Among Social Pros
Among this inaugural group of Social Pros All-Stars, 58%
have worked at an advertising/marketing/PR agency
and/or run their own consultancy.
Of course, this is not a randomly selected sample of
social media professionals, and the total number of
included Pros is small. However, seeing agency
experience in the employment history of more than
half of the All-Stars doesn’t surprise me, as the broad
task assignments and fast-paced nature of agency work
can be a good preparatory ground for large-scale social
media management.
42%without
agency
experience 58%with agency
experience

5. Marketing Education Not Required
Without investigation, I would have expected a
majority of Social Pros to have a marketing or
related degree, given the increasingly emphasis
on tying social media to business outcomes in
most large companies. However, this collection
of All-Stars belies that prediction, as just 24%
have marketing/business/advertising degree.
Fully half of the professionals included here have
undergraduate degrees in English, EnglishLiterature,
Public Relations, orJournalism. Given the historically
written nature of social media interactions, this
makes sense. Considering, however, how visually-
oriented social media has become, I wonder if up-
and-coming Social Pros will be more likely to have
art and photography-oriented degrees?
Degrees Held By Social Pros
English/PR/Journalism. . . . . . . . . . . . . . . . . . . . . . . 13
Business/Marketing/Advertising. . . . . . . . . . . . . . . 6
Sociology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Art. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
MIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Russian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Spanish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Psychology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
N/A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
(One of the Pros double-majored in Spanish and Art.)

6. 31%with
advanced
degree 69%without
advanced
degree
Advanced Degree Not Required
Among the Social Pros All-Stars included in this inaugural
B2C group, 31% have a Masters degree. That group of
advanced degree holders is split almost equally among
those with a MBA and those with a Masters degree in
something other than business.
At least at this point in the evolution of social media within
American companies, a Masters degree is not a require-
ment to oversee social media marketing functions.

7. Twitter and Instagram are Favorites
Among Social Pros
According to data from Edison Research released in 2014,
58% of Americans 12 or older have a personal Facebook page;
19% have a personal Linkedin account; 19% have a personal
Instagram account; and 16% have a personal Twitter account.
Among these Social Pros, however, preferred social networks
are far different than the national usage data might suggest.
53% of Social Pros All-Stars say that Twitter is their favorite
social network, and Instagram is the favorite of another 31%.
Remarkably, Facebook, which is far and away the largest social
network by consumer usage, and is also the most widespread
social network used by business (alongside Twitter), is the
favorite of just two of the Social Pros All-Stars in this collection.
Why is Facebook so popular among the masses, but not as popu-
lar among people who manage social media professionally?
Also surprising (at least to me), is that Pinterest was not
mentioned at all.
Social Pros Favorite
Social Networks
Twitter . . . . . . . . . . . . . . . . . . . . . 14
Instagram. . . . . . . . . . . . . . . . . . . . 8
Facebook . . . . . . . . . . . . . . . . . . . . 2
Linkedin. . . . . . . . . . . . . . . . . . . . . 1
UnTappd. . . . . . . . . . . . . . . . . . . . . 1
*Participants for this collection were sourced from
among the 110 episodes of the Social Pros podcast
who still work for the company they represented
when appearing on the podcast; who represent a
major American company, who work for a business-
to-consumer company; and who responded to
inquiries within the production timeline.
UNTAPPD

8. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
Is a huge Sherlock Holmes fan. DOB 4/9.
Almost always wears a bow tie.
SCOTT MONTY EPISODE #2
YEAR POSITION TEAM
2008-NOW Global Head of Social Media. . . . . . . . . . . . Ford Motor Company
2007-2008 Consigliere. . . . . . . . . . . . . . . . . . . . . . . . . . . crayon
2004-2007 Account Director. . . . . . . . . . . . . . . . . . . . . . PJA Advertising & Marketing
2002-2004 Development Officer. . . . . . . . . . . . . . . . . . . Simmons College
1999-2002 Manager, Corporate Development. . . . . . . Boston Healthcare Associates, Inc.
1996-1999 Account Manager. . . . . . . . . . . . . . . . . . . . . Private Healthcare Systems, Inc.
1995-1996 Marketing Assistant. . . . . . . . . . . . . . . . . . . Brigham & Women’s Hospital
1994-1995 Staff Writer. . . . . . . . . . . . . . . . . . . . . . . . . . Dept. of Veteran’s Affairs
Hometown. . . . . . . . . . . . Suffield, Connecticut
Currently Resides. . . . . . Dearborn, Michigan
BA. . . . . . . . . . . . . . . . . . . Boston University, Class of 1992, Classical Civilization
MBA. . . . . . . . . . . . . . . . . . Boston University
MA, Medicine. . . . . . . . . . Boston University
Get the notion out of your head that
social media doesn’t matter because
you’re B2B. There’s people behind
each of those businesses.Global Head of Social Media
Ford Motor Company, ford.com
SCOTT MONTY
ScottMonty
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN

9. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Recognize social media is a
community; try to be a part
of it not the center of it.
Key is listen, listen, listen.
EPISODE #3
Hometown. . . . . . . . . . . . Southampton, Pennsylvania
Currently Resides. . . . . . Robbinsville, New Jersey
Education. . . . . . . . . . . . . Bucks County Community College
YEAR POSITION TEAM
2012 - NOW Director of Global Social Media. . . . . . . . . CITI
2012 - NOW Author - @ Your Service. . . . . . . . . . . . . . . . John Wiley and Sons
2010 - NOW Board of Directors. . . . . . . . . . . . . . . . . . . . SOCAP International
2011 - 2014 Board of Directors. . . . . . . . . . . . . . . . . . . . Council of Better Business Bureaus
2010 - 2012 SVP of Social Media. . . . . . . . . . . . . . . . . . . CITI
2009 - 2010 Sr. Dir. in Ntnl. Customer Operations. . . . . CITI
2008 - 2009 Director of Digital Care. . . . . . . . . . . . . . . . Comcast Cable
2007 - 2008 Executive Support Manager. . . . . . . . . . . . Comcast
2002 - 2007 Manager of Quality Assurance. . . . . . . . . . Advanta
1997 - 2002 Voyager Supervisor. . . . . . . . . . . . . . . . . . . . Vanguard
1995 - 1997 Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lord & Taylor
ServesontheBoardfortheCouncilofBetterBusinessBureaus
andtheSocietyofConsumerAffairsProfessionals.Lovessports,
especiallyfootball. Alsoagadgetgeek.DOB11/9.
FRANK ELIASON
Director of Global Social Media
CITI, citigroup.com
FrankEliason
FRANK ELIASON

10. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Earn the right to market to your fans,
first by creating compelling and consistent
content and then through engagement.
This creates commerce.
EPISODE #6
Hometown. . . . . . . . . . . . Jackson, Michigan
Currently Resides. . . . . . Tampa, Florida
MSA. . . . . . . . . . . . . . . . . . Ohio University, Class of 1999, Master of Sports
Administration & Facility Management
BS. . . . . . . . . . . . . . . . . . . North Michigan University, Class of 1997,
Public Relations and Marketing
YEAR POSITION TEAM
2011 - NOW Director of Digital & Social Media. . . . . . . Tampa Bay Lightning
2010 - 2011 Manager, Engagement Management. . . . . Organic
2007 - 2008 Director of Internet Services. . . . . . . . . . . Datapak Services Corp.
2005 - 2007 Sr. Contributor, Engagement Mgmt. . . . . . Organic
2000 - 2004 New Media Producer. . . . . . . . . . . . . . . . . . Detroit Lions, Inc.
FavoriterealityTVshowisThisOldHouse.DOB9/26
JAMES ROYER
Director of Digital and Social Media
Tampa Bay Lightning, lightning.nhl.com
JamesRoyer
JAMES ROYER

11. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Do not think of social media as the
savior for your business. It is not a
magic bullet. It is however the absolute
best way to talk to people. And, more
importantly, listen to people.
EPISODE #8
Hometown. . . . . . . . . . . . Smithtown, New York
Currently Resides. . . . . . Northern Virginia
BA. . . . . . . . . . . . . . . . . . . University of Maryland - College Park,
Class of 1994, Sociology
YEAR POSITION TEAM
2012 - NOW Director, Social Media & Engagement. . . . Gannett Co., Inc.
2011 - 2012 Director, Social Media Products. . . . . . . . . Gannett Co., Inc.
2008 - 2011 Manager, Social Media. . . . . . . . . . . . . . . . . Gannett Co., Inc.
2006 - 2008 Sr. Systems Analyst, Project Manager. . . USA Today
2005 - 2006 Director of Informations Systems. . . . . . . USA Weekend Magazine
2000 - 2005 Technology Manager. . . . . . . . . . . . . . . . . . USA Weekend Magazine
1996 - 2000 Senior Account Manager. . . . . . . . . . . . . . . Aspire Technology Group
Is a foster mom/volunteer at the Lost Dog and Cat Rescue
Foundation. DOB 4/23.
JODI GERSH
Director, Social Media & Engagement
Gannett, gannett.com
JodiGersh
JODI GERSH

12. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Having a Twitter account today is like
having a Web page 10 years ago.
EPISODE #10
Hometown. . . . . . . . . . . . Molalla, Oregon
Currently Resides. . . . . . Jacksonville, Florida
BS. . . . . . . . . . . . . . . . . . . Northern Arizona University, Class of 2006,
Electronic Media and Public Relations
Intl Student. . . . . . . . . . . University of Limerick, Sport Science,
Political Science, Media, 2005
YEAR POSITION TEAM
2012 - NOW Social Media Manager. . . . . . . . . . . . . . . . . PGA TOUR
2008 -2012 Social Media and
Fan Outreach Coordinator. . . . . . . . . . . . . . PGA TOUR
2007- 2008 Communications Coordinator. . . . . . . . . . . brassMEDIAInc.
2006 Media Relations Undergrad Assistant. . . . Northern Arizona University
2005-2006 Season Intern. . . . . . . . . . . . . . . . . . . . . . . . Portland Trail Blazers Community Relations
Loves to travel and grew up on a Christmas tree farm in
Oregon. DOB 8/5.
LAUREN TEAGUE
Social Media Manager
PGA Tour, pgatour.com
LaurenTeague
LAUREN TEAGUE

13. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Ignorance is not bliss. Know your
business in and out, top to bottom.
Investigate pain points and never
stop asking “why?”.
EPISODE #11
Hometown. . . . . . . . . . . . Chicago/Vegas/Orlando
Currently Resides. . . . . . Orlando, Florida
MBA. . . . . . . . . . . . . . . . . . Rollins College, Crummer Graduate School
of Business, Class of 2006
BA. . . . . . . . . . . . . . . . . . . Rollins College, Class of 2005, Studio Art
and Spanish
YEAR POSITION TEAM
2011 - NOW Director-Social Media Planning
and Integration. . . . . . . . . . . . . . . . . . . . . . . Hilton Worldwide
2010 - 2011 Social Media Strategist. . . . . . . . . . . . . . . . Hilton Worldwide
2009 - 2010 eCommerce Manager. . . . . . . . . . . . . . . . . . Hilton Worldwide
2006 - 2008 Manager, Research & Analysis. . . . . . . . . . Marriot Vacation Club International
Dreams of opening a vegan restaurant one day.
Was a “hospitality brat” growing up -
moved 9 times in 15 years. DOB 5/7
VANESSA SAIN-DIEGUEZ
Director, Social Media Planning & Integration
Hilton Worldwide, hiltonworldwide.com
VANESSA
SAIN- DIEGUEZ
VanessaSain-
Dieguez

14. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Think stragically and act
with purpose. Ask “what does
this do for my business?”
EPISODE #20
Hometown. . . . . . . . . . . . Manchester, New Hampshire
Currently Resides. . . . . . Brooklyn, New York
BS. . . . . . . . . . . . . . . . . . . North Carolina State University, College
of Management, Class of 2006,
Business Management
YEAR POSITION TEAM
2011 - NOW Social Marketing Manager. . . . . . . . . . . . . Billboard
2010 - 2011 Account Supervisor. . . . . . . . . . . . . . . . . . . BoomBox
2006 - 2011 Principal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . CandidKatie
2009 - 2010 Marketing Manager. . . . . . . . . . . . . . . . . . . Ripple6 Inc.
2006 - 2008 Marketing Communications Specialist. . . PAETEC
2005 - 2006 Marketing Associate. . . . . . . . . . . . . . . . . . Bronto Software, Inc.
2005 Public Relations and Corp Executive
Left-handed, and was a drum and bass DJ
in the early 2000’s. DOB 10/2.
KATIE MORSE
Social Marketing Manager
Billboard, billboard.com
KatieMorse
KATIE MORSE

15. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Don’t pick and choose.
Talk to everybody.
EPISODE #21
Hometown. . . . . . . . . . . . Westlake, Ohio
Currently Resides. . . . . . Denver, Colorado
BA x2. . . . . . . . . . . . . . . . . University of Colorado, Boulder
English Lit and History, Class of 1988
Intl Student. . . . . . . . . . . University of East Anglia, 1986
YEAR POSITION TEAM
2001 - NOW New Media Manager. . . . . . . . . . . . . . . . . . . Chipotle
2009 - 2011 Area Manager. . . . . . . . . . . . . . . . . . . . . . . . Chipotle
1998 - 1999 Restaurant Manager. . . . . . . . . . . . . . . . . . . Chipotle
Was in Georgia during their civil war. DOB 10/9.
JOE STUPP
Social Media Manager
Chipotle, chipotle.com
JoeStupp
JOE STUPP

16. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Get to the heart of WHY people are
sharing, regardless of the social platform
you’re on. The mediums may change, but I
don’t think people change all that much.
EPISODE #28
Hometown. . . . . . . . . . . . Narragansett, Rhode Island
Currently Resides. . . . . . Hartford, Connecticut Area
BA. . . . . . . . . . . . . . . . . . . Providence College, English, Class of 2001
YEAR POSITION TEAM
2012-NOW Director of Social Media Strategy
& Social Products. . . . . . . . . . . . . . . . . . . . . ESPN Digital Media - X Games and espnW
2011- 2012 Director of Social Media Strategy. . . . . . . ESPN Digital Media - espnW
2009 - 2011 Manager Social Media &
Mobile Development. . . . . . . . . . . . . . . . . . . ESPNDigitalMedia-ESPNHighSchool&espnW
2008 - 2009 Business Unit Manager. . . . . . . . . . . . . . . . ESPN Live Event Production
2005 - 2007 Sr Production Coordinator. . . . . . . . . . . . . . XGames&WinterXGames,ESPNLiveEventProduction
2003 - 2005 Brand Creative Project Manager. . . . . . . . . Oxygen Media
2001 - 2003 TV Land and Nick @ Nite
Brand Creative Coordinator. . . . . . . . . . . . . Nickelodeon / MTV Networks
Never writes on lined paper. Her mind works in pictures.
DOB 1/29.
KATIE RICHMAN
Director of Social Media Strategy &
Social Products, espnW&XGames, espnW.com
KatieRichman
KATIE RICHMAN

17. DID YOU KNOW
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
FAVORITE SOCIAL NETWORK =
Conventional wisdom will get you nothing
but lackluster results. To truly succeed you
need to learn as much as you can and then
somehow figure out what to always
remember and also quickly forget.
EPISODE #39
Hometown. . . . . . . . . . . . Chicago, Illinois
Currently Resides. . . . . . Chicago, Illinois
BS. . . . . . . . . . . . . . . . . . . Journalism, University of Illinois at
Urbana - Champaign, Class of 1994
YEAR POSITION TEAM
2010 - NOW Director of Social Media. . . . . . . . . . . . . . . McDonalds Corp
2006 - 2010 Vice President of Interactive Media. . . . . . Golin Harris
1999 - 2006 Director of Technology Services. . . . . . . . . SmithBucklin
1994 - 1999 Freelance Reporter. . . . . . . . . . . . . . . . . . . . Daily Herald, Chicago Tribune
1994 -1999 Marketing Specialist. . . . . . . . . . . . . . . . . . Apple Vacation
Has visited 30 baseball stadiums, soccer games on 4
continents, hiked 5 volcanos, and has taken his kids to 4
Lollapaloozas. DOB 9/29.
RICK WION
Director of Social Media
McDonald’s, mcdonalds.com
RickWion
RICK WION
UNTAPPD

18. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Social is a combination of science and art.
Rely on analytics to dictate your strategy, but
know that there are times where you should
go with your gut and try something even if
there are no numbers to support it.
EPISODE #43
Hometown. . . . . . . . . . . . San Diego, California
Currently Resides. . . . . . New York, New York
BA. . . . . . . . . . . . . . . . . . . University of California - Davis,
Class of 2007, English
YEAR POSITION TEAM
2011 - NOW Senior Social Media Specialist. . . . . . . . . . Sony Electronics
2008 - 2011 PR & Social Media Account Executive. . . . Bailey Gardiner
2009 - 2010 PR&SocialMediaMarketingConsultant. . Brain Highways
2009 - 2009 Social Media and Publicity Chair. . . . . . . . Encinitas Relay for Life
2007 - 2008 Intern. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SZPR
Obsessed with fashion, addicted to running,
dancing, travel & photography. DOB 9/16.
CALLAN GREEN
Senior Social Media Specialist
Sony Electronics, sony.net/electronics
CallanGreen
CALLAN GREEN

19. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Be ready to evolve. The industry does
so at a rapid pace and you have to be
willing to do the same to continue to
build your knowledge and skillset.
EPISODE #53
Hometown. . . . . . . . . . . . Cleveland, Ohio
Currently Resides. . . . . . Chicago, Illinois
BS. . . . . . . . . . . . . . . . . . . University of Akron, Class of 2004,
Marketing Management
YEAR POSITION TEAM
2011 - NOW Social Media Manager. . . . . . . . . . . . . . . . . U.S. Cellular
2008 - NOW Blogger/Editor. . . . . . . . . . . . . . . . . . . . . . . SonnyGill.com
2010 - 2011 Social Media Manager. . . . . . . . . . . . . . . . . DeVry University
2009 - 2010 Social Media Consultant. . . . . . . . . . . . . . . SonnyGill.com
2005 - 2008 Marketing Analyst. . . . . . . . . . . . . . . . . . . . Cox Auto Trader, Cox Enterprises, Inc.
Real name is Sandeep, but nobody calls him that;
even his parents. DOB 12/10.
SONNY GILL
Social Business and Marketing Leader
US Cellular, uscellular.com
SonnyGill
SONNY GILL

20. DID YOU KNOW
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
FAVORITE SOCIAL NETWORK =
Celebrate your fans through
social media – their passion,
loyalty and insights are what
keep you running!
EPISODE #54
Hometown. . . . . . . . . . . . Cheshire, Connecticut
Currently Resides. . . . . . Boston, Massachusetts
BA. . . . . . . . . . . . . . . . . . . Bentley University, Class of 2005, Marketing
Intl Student. . . . . . . . . . . European Business School - London,
Marketing
YEAR POSITION TEAM
2010 - NOW Social Media Manager. . . . . . . . . . . . . . . . . Dunkin’ Brands
2008 - 2010 Consumer Public Relations Specialist. . . . TripAdvisor
2007 - 2008 Media Relations Specialist. . . . . . . . . . . . . State Street
2005 - 2007 Public Relations Coordinator. . . . . . . . . . . Comcast
2005 Public Relations Intern. . . . . . . . . . . . . . . . PUMA North America
2004 Public Relations Intern. . . . . . . . . . . . . . . . PAN Communications
2003 Management Intern. . . . . . . . . . . . . . . . . . . Nordstrom
Played the saxophone growing up and was invited
to join her high school band and march in
President Clinton’s Inaguration. DOB 12/17.
JESSICA GIOGLIO
Social Media Manager
Dunkin’ Brands, dunkindonuts.com
JessicaGioglio
JESSICA GIOGLIO

21. DID YOU KNOW
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
FAVORITE SOCIAL NETWORK =
Develop a strong, organic / owned
voice in each social channel before
supporting it with paid.
EPISODE #56
Hometown. . . . . . . . . . . . Woodstock, Illinois
Currently Resides. . . . . . Madison, Wisconsin
MA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Milwaukee,
Class of 2000, Mass Communication
BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Madison, Class of 1992
Journalism and Mass Communication
YEAR POSITION TEAM
2012 - NOW Social Media Manager. . . . . . . . . . . . . . . . . American Family Insurance
2009 - 2011 Advert.Planning&IntegrationConsultant. . American Family Insurance
2009 - 2009 Social Media Administrator. . . . . . . . . . . . American Family Insurance
2007 - 2009 Strategic Communications Consultant. . . American Family Insurance
2006 - 2006 Dir. of Communications & Membership. . . Executive Director
2003 - 2006 Director of Communications. . . . . . . . . . . . Executive Director
2000 - 2003 Communications Manager. . . . . . . . . . . . . . Executive Director
1997 - 1999 Senior Public Relations Specialist. . . . . . . Children’s Hospital of Wisconsin
1996 - 1997 Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Business Journal, Lake County, III
1993 - 1996 Reporter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wausau Daily Herald
1992 - 1993 Assistant Editor. . . . . . . . . . . . . . . . . . . . . . Tomahawk Leader
Big Wisconsin Badgers fan. Wedding singer.
DOB 3/5.
MICHELEMARTINEZWINGATE
Social Media Manager
American Family Insurance, amfam.com
MicheleMartinez
Wingate
MICHELE
MARTINEZ WINGATE

22. DID YOU KNOW
FAVORITE SOCIAL NETWORK =
CONNECT WITH THIS PRO:
?
All-Stars
to the Social Pros Podcast.SUBSCRIBE
LISTEN
Your opinion, while interesting, is
irrelevant = Always start initiatives with
your end-user in mind (not your competition,
partners, shareholders, your boss, etc.).
EPISODE #69
Hometown. . . . . . . . . . . . South Bend, Indiana
Currently Resides. . . . . . Carmel, Indiana
BS. . . . . . . . . . . . . . . . . . . Ball State University, Class of 1995,
Management Information Systems (MIS)
YEAR POSITION TEAM
2010 - NOW Head of Marketing. . . . . . . . . . . . . . . . . . . . IndianapolisInteractiveMarketingAssociation
2007 - NOW Digital Marketing Strategist. . . . . . . . . . . . Delta Faucet Company
2005 - 2007 Web Marketing. . . . . . . . . . . . . . . . . . . . . . . Consona Corporation
2004 - 2005 Partner Marketing Manager. . . . . . . . . . . . Salesforce.com, Inc.
2003 - 2004 Marketing Manager. . . . . . . . . . . . . . . . . . . AdSpace Networks
2000 - 2003 Product Marketing Manager. . . . . . . . . . . . GetThere, a Sabre Company
1998 - 2000 Software Engineer. . . . . . . . . . . . . . . . . . . . Aspect Communications
1995 - 1998 Software Engineer. . . . . . . . . . . . . . . . . . . . Cooper Tire & Rubber Co.
HasblogtitledWhyIHateTheTerm“SocialMedia”.Hasfour
boys(allunder7).WifefromPanamaCity,Panama(yethe
cannotspeakSpanishtosavehislife).DOB11/7.
DAVE MORSE
Digital Marketing Strategist
Delta Faucet Company, deltafaucetcompany.com
DaveMorse
DAVE MORSE

23. DID YOU KNOW
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Nothing will guide you to a
story worth sharing like your five
senses. Use them, always.
EPISODE #70
Hometown. . . . . . . . . . . . Bettendorf, Iowa
Currently Resides. . . . . . San Diego, California
BA. . . . . . . . . . . . . . . . . . . University of Iowa, Class of 2009,
Journalism and Mass Communication
YEAR POSITION TEAM
2009 - NOW Global Marketing / Special Projects. . . . . TaylorMade Adidas Golf
2008 Sports Editor. . . . . . . . . . . . . . . . . . . . . . . . . The Daily Iowan
2006 Intern, Global Marketing and Design. . . . . TaylorMade Adidas Golf
His bucket list is down to one time: to play Augusta
National Golf Club before he dies. DOB 7/1.
CHARLIE KAUTZ
Global Marketing / Special Projects
TaylorMade-adidas Golf, careers.adidas-group.com/taylormade
CharlieKautz
CHARLIE KAUTZ

24. DID YOU KNOW
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Know your customers and what
content they want from you.
Hint, it’s not an ad.
EPISODE #72
Hometown. . . . . . . . . . . . Kansas City, Missouri
Currently Resides. . . . . . Kansas City, Missouri
BA. . . . . . . . . . . . . . . . . . . University of Missouri - Columbia,
Advertising, Philosophy Minor
Cert. . . . . . . . . . . . . . . . . . Adele Dazeem’s Language Arts Academy,
Certificate of Achievement
YEAR POSITION TEAM
2011 - NOW Board Member. . . . . . . . . . . . . . . . . . . . . . . . Cinema KC
2009 - NOW Social Media Manager. . . . . . . . . . . . . . . . . AMC Theatres
2009 - NOW Board Member/Vice-Chair. . . . . . . . . . . . . . Film Commission of Greater Kansas City
2005 - NOW Founder/Editor. . . . . . . . . . . . . . . . . . . . . . . Donklephant.com
2006 - 2009 Senior Writer. . . . . . . . . . . . . . . . . . . . . . . . . AMC Theatres
2004 - 2006 Communications Manager. . . . . . . . . . . . . . Kozoru Inc.
2000 - 2004 Copywriter. . . . . . . . . . . . . . . . . . . . . . . . . . . Muller + Company
1999 - 2000 Writer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Freelance
1997 - 1999 News Editor. . . . . . . . . . . . . . . . . . . . . . . . . . WDAF-TV
Has thrown a 1-hitter and struck out 16 batters in the
same game. Known for his ferocious curveball.
DOB 12/13.
JUSTIN GARDNER
Social Media Manager
AMC Theatres, amctheatres.com
JustinGardner
JUSTIN GARDNER

25. DID YOU KNOW
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E-cubed: Explore, Educate, Experiment with social
channels. Also, understand your customer, what
makes them tick and then deliver valuable/rel-
evant content to them. They will reward you with
loyalty, brand advocacy and purchase in return.
EPISODE #73
Hometown. . . . . . . . . . . . Arlington, Texas
Currently Resides. . . . . . Charlotte, North Carolina
BA. . . . . . . . . . . . . . . . . . . The Baylor University, Sociology,
Marketing Minor
YEAR POSITION TEAM
2011 - NOW Dir.ofSocialMedia&EmergingPlatforms. . Lowes Home Improvement
2007 - 2011 Director, Digital Strategy. . . . . . . . . . . . . . The Martin Agency
2005 - 2007 Interactive Account Supervisor. . . . . . . . . The Richards Group
2003 - 2005 Interactive Account Supervisor. . . . . . . . . Rapp Collins
2000 - 2002 Project Manager. . . . . . . . . . . . . . . . . . . . . . MePlusYOU Agency
1999 - 2000 Media Coordinator. . . . . . . . . . . . . . . . . . . . JWT
Oncecaughtabat,mid-air,thatflewintothestandsataTexas
Rangersgame.TVcommentatorsthenproceededtomakefunofthe
crazyguythatdidn’tgetoutoftheway.DOB4/2.
BRAD WALTERS
Director of Social Media & Emerging Platforms
Lowe’s Home Improvement, lowes.com
BradWalters
BRAD WALTERS

26. DID YOU KNOW
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Always think of your fans first, your fans are your
brand. If your content helps put them in the front
row, then you’re doing your job. Use the 3 Es to
Guide you: Educate, Enlighten or Entertain. You
must do at least one all of the time.
EPISODE #77
Hometown. . . . . . . . . . . . Fresno, CA
Currently Resides. . . . . . Sacramento, CA
BS. . . . . . . . . . . . . . . . . . . Santa Clara University,
Class of 1995, Marketing
Additional Education. . . Thousands of hours watching and listening
to Giants baseball.
YEAR POSITION TEAM
2010 Director Digital Media. . . . . . . . . . . . . . . . . SFGiants
2008 VP of Marketing. . . . . . . . . . . . . . . . . . . . . . Sacramento River Cats
2005 Director of Marketing & Entertainment. . . SFGiants
2000 Game Entertainment Manager. . . . . . . . . . SFGiants
1998 Ballpark Entertainment Coordinator. . . . . SFGiants
1996 Corporate Sponsorship Coordinator. . . . . . SFGiants
1995 Media Relations Intern. . . . . . . . . . . . . . . . . SFGiants
Wantedtobeasportsbroadcastergrowingup,andbecameone
forSantaClaraUniversity.Calledplay-by-playthere,includinggames
featuring2-timeNBAMVPSteveNash.DOB12/20
BRYAN SRABIAN
Director of Digital Media
San Francisco Giants, sanfrancisco.giants.mlb.com
BryanSrabian
BRYAN SRABIAN

27. DID YOU KNOW
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Be scrappy, test and fail small.
EPISODE #87
Hometown. . . . . . . . . . . . Ambler, Pennsylvania
Currently Resides. . . . . . Lafayette,Colorado
MA. . . . . . . . . . . . . . . . . . . University of Chicago, Class of 1995,
Russian Language and Literature
BA. . . . . . . . . . . . . . . . . . . Amherst College, Class of 1993,
Russian Studies
YEAR POSITION TEAM
2013 - NOW Director of Consumer Engagement. . . . . . WhiteWave Foods Company
2011 - 2013 Director of Digital Marketing. . . . . . . . . . . WhiteWave Foods Company
2010 - 2011 Director of Marketing Silk. . . . . . . . . . . . . . WhiteWave Foods Company
2006 - 2009 Sr. Dir. of Marketing Premium Bread. . . . . Bimbo Bakeries USA
2003 - 2006 Senior Brand Manager. . . . . . . . . . . . . . . . . Campbell Soup Company
1997 - 2003 Senior Brand Manager. . . . . . . . . . . . . . . . . Procter and Gamble
1996 - 1997 Account Executive . . . . . . . . . . . . . . . . . . . . Draftfcb
1995 - 1996 Asst Account Executive. . . . . . . . . . . . . . . . Cramer Krasselt
PlayedSandyinGreaseinhighschool.DOB5/21
JENNIFER BEECHEN
Director of Consumer Engagement
The WhiteWave Foods Company, whitewave.com
Jennifer
Beechen
JENNIFER BEECHEN

28. DID YOU KNOW
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Keep things simple. You can’t be all
things to all people, but you can have
a real impact where it matters if you
stay true to your brand.
EPISODE #91
Hometown. . . . . . . . . . . . Columbus, Nebraska
Currently Resides. . . . . . Omaha, Nebraska
MBA. . . . . . . . . . . . . . . . . . University of Phoenix, Class of 2010
BS. . . . . . . . . . . . . . . . . . . University of Nebraska - Omaha, Class of 2007,
Business Administration and Marketing
YEAR POSITION TEAM
2011 - NOW Social Commerce &
Emerging Media Manager. . . . . . . . . . . . . . Omaha Steaks
2010 - NOW Founder. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paul Haskell Marketing Consulting
2010 - 2011 Director of Internet,
Social Media & Marketing. . . . . . . . . . . . . . Boys & Girls Clubs of the Midlands
2007 - 2010 Marketing & PR Coordinator. . . . . . . . . . . . Boys & Girls Club of the Midlands
2007 - 2008 Marketing & Sales Associate. . . . . . . . . . . TREK Bicycle Store of Omaha
Spendstoomuchtimethinkingaboutbicycles.
Can’tgrowaproperbeard,butwantsto.
DOB8/24
PAUL HASKELL
Social Commerce & Emerging Media Manager
OmahaSteaks, omahasteaks.com
PaulHaskell
PAUL HASKELL

29. DID YOU KNOW
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You cannot be vain in this biz.
It’s not about what you like. It’s
about your fans. And the best
ideas transcend tactics.
EPISODE #93
Hometown. . . . . . . . . . . . Phoenix, Arizona
Currently Resides. . . . . . Chicago, Illinois
MBA. . . . . . . . . . . . . . . . . . University of Oregon, Class of 2006
BA. . . . . . . . . . . . . . . . . . . Arizona State University, Journalism,
Class of 2002
YEAR POSITION TEAM
2012 - NOW Social Content Manager. . . . . . . . . . . . . . . . Jim Beam Brands
2009 - 2012 Digital Content & Community Manager. . . PF Chang’s China Bistro Inc.
2006 - 2009 Communications&MarketingManager. . . PF Chang’s China Bistro Inc.
2005 - 2005 Marketing Intern. . . . . . . . . . . . . . . . . . . . . . U.S. Olympics Committee
2002 - 2004 Communications Manager. . . . . . . . . . . . . . Palace Sports and Entertainment
Proudredhead.Lovesloudbagpipes,whiskey,craftbeer,gin,
travelingthroughfood&hisrescuedogs.DOB5/24
JASON MILLER
Social Content Manager at Beam Global
JimBeam, jimbeam.com
JasonMiller
JASON MILLER

30. DID YOU KNOW
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There’s an opportunity to create
content with every person you meet or
event you attend. Interview someone
via video/audio. Write. Publish. Repeat.
EPISODE #94
Hometown. . . . . . . . . . . . Ham Lake, Minnesota
Currently Resides. . . . . . Farmington, Minnesota
BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Eau Claire,
Class of 1994, Broadcast Journalism
YEAR POSITION TEAM
2010 - NOW Corporate Social Media Manager. . . . . . . . General Mills
2005 - 2010 Managing Editor - Social Media. . . . . . . . . Thomson Reuters
1995 - 2005 Executive Producer. . . . . . . . . . . . . . . . . . . . KSTP-TV
1994 - 1995 Producer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WFRV-TV
1993 - 1994 Producer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WEAU-TV
Hascoachedeachofhisthreechildren
invarioussportsfor12years.DOB5/15
KEVIN HUNT
Corporate Social Media Manager
GeneralMills, generalmills.com
KevinHunt
KEVIN HUNT

31. DID YOU KNOW
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Be passionate about trying new
things, but strategic in choosing them.
A field like social can make bright
shiny objects look very tempting.
EPISODE #101
Hometown. . . . . . . . . . . . Novato, California
Currently Resides. . . . . . New York, New York
MS. . . . . . . . . . . . . . . . . . . New York University, Class of 2007,
Publishing and Media Studies
BA. . . . . . . . . . . . . . . . . . . California State University - Long Beach,
Class of 2004, English Literature
YEAR POSITION TEAM
2013 - NOW Director of Social Media. . . . . . . . . . . . . . . Weight Watchers
2011 - 2013 Social Media Manager. . . . . . . . . . . . . . . . . Weight Watchers
2010 - 2011 Social Media Strategist. . . . . . . . . . . . . . . . Path Interactive
2008 - 2010 Senior Digital Producer/Editor. . . . . . . . . . New York Magazine
2007 - 2008 Editorial Assistant Online. . . . . . . . . . . . . . New York Magazine
2006 - 2007 Digital Awards Producer. . . . . . . . . . . . . . . Magazine Publishers of America
OneoftheTop25WomenWhoRockSocialMediain2012
byTopRankOnlineMarketingBlog.DOB11/19
LAUREN SALAZAR
Director, Social Media
WeightWatchersInternational, weightwatchers.com
LaurenSalazar
LAUREN SALAZAR

32. DID YOU KNOW
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When you give smart people permission
to fail you also equip them with the tools to
succeed. Social leaders build stages where
everyone can have rockstar results.
EPISODE #103
Hometown. . . . . . . . . . . . Fort Worth, Texas
Currently Resides. . . . . . Dallas, Texas
BS. . . . . . . . . . . . . . . . . . . Florida Agricultural and Mechanical University,
Public Relations
Cert. . . . . . . . . . . . . . . . . . Southern Methodist University,
Entrepreneurship
YEAR POSITION TEAM
2013 - NOW Vice President, Digital Marketing. . . . . . . Patron
2012 - 2013 Global Head of Social, Mobile &
Emerging Media. . . . . . . . . . . . . . . . . . . . . . Intuit
2010 - 2012 Director,SocialMedia&DigitalStrategy. . RadioShack
2007 - 2011 Principal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Parker Marketing Group
2006 - 2007 Director of Marketing. . . . . . . . . . . . . . . . . . Liz Claiborne Inc.
2004 - 2006 Advertising Manager (Footaction). . . . . . . Foot Locker Inc.
2004-2004 Online Marketing Manager. . . . . . . . . . . . . Foot locker, Inc.
2001-2004 Marketing Coordinator - Media, Advertising
& Brand Development (Footaction). . . . . . Foot Locker, Inc.
Can’tfigureouthowtoswim,shufflecards
orreliablytellrightfromleft.DOB10/17
ADRIAN PARKER
Vice President, Digital Marketing
ThePatronSpiritsCompany, patronspirits.com
AdrianParker
ADRIAN PARKER

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FAVORITE SOCIAL NETWORK =
Take a risk! Test, test, and test again
‘cause what worked today may not work
tomorrow, but what didn’t work yesterday
may work again in the future.
EPISODE #104
Hometown. . . . . . . . . . . . Mumbai, India
Currently Resides. . . . . . Phoenix, Arizona
MA. . . . . . . . . . . . . . . . . . . Narsee Monjee Institute of Mgmt Studies,
Class of 2002, Advertising & Communication
Mgmt, Media Mgmt - Planning and Buying
MBA. . . . . . . . . . . . . . . . . . Arizona State W.P. Carey School of Business,
Class of 2009
BA. . . . . . . . . . . . . . . . . . . St. Xavier’s College, Class of 1999, Psychology
YEAR POSITION TEAM
2010 - NOW Director of Marketing. . . . . . . . . . . . . . . . . . Aramark Parks and Destinations
2008 - 2010 Marketing Manager. . . . . . . . . . . . . . . . . . . Aramark Parks and Destinations
2006 - 2008 Entrepreneur. . . . . . . . . . . . . . . . . . . . . . . . . Beyond Consulting, Inc.
2006 - 2007 Marketing Consultant. . . . . . . . . . . . . . . . . KTAO-FM, Imagine Media
2003 - 2006 Marketing Assistant. . . . . . . . . . . . . . . . . . . Chromalox, Inc.
SurvivedasharkdiveinFiji.DOB10/16
AMRITA SAHASRABUDHE
Director of Marketing
AramarkParksandDestinations, aramarkparksanddestinations.com
Amrita
Sahasrabudhe
AMRITA
SAHASRABUDHE
?DID YOU KNOW