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Why enterprises should need a
Mobile Enterprise Application
           Platform (MEAP) ?

  Enhance the enterprise application
             portfolio with mobility

                data sources from
                MyFanGroup
                http://www.myfangroup.com/en
Usage changes with mobility




Applications are increasingly accessed by a
wide variety of mobile devices.
The inevitable progress of mobility
The mobile device tend to
replace the PC


                  Worldwide sales of Tablets, smartphones and PC’s


                 Tablet PC                                                                 250
                 Smartphones
                 PC
                                                                                   100
                                                                                          1000
                                                                           46
                                                                                   620
                                                                   18      390
                                                                   240
                                                           150
                                                   80
                                   20       50                                     387     419
                                                   282     308     337     354
           179     177     207     229     225

                                                                                                 Source : GFK
         2003    2004    2005    2006    2007    2008    2009    2010    2011    2012    2013
A more and more fragmented market
        Previsions of worldwide sales in 2013 (Gartner)

         Smartphones market in 2013                 Tablet market in 2013
               1.2%                                         7.5%
                       2.6%

        9.8%                                       7.5%

                                      Android
                                      iPhone
                                                                               iPad
14.9%
                                      Windows
                                                                               Android
                                      BlackBerry
                              52.5%                 28.5%              56.5%
                                      Symbian                                  Windows

               19.0%                   Other
                                      Autres                                    Other
                                                                               Autres
The BYOD phenomena
• CIO’s are put under
  pressure by users
• Business applications must
  now be accessed by a
  heterogeneous mobile park
• Access security and data
  confidentiality are crucial
  on mobile
                                The multi-platform mobile
                                development is mandatory


                                Security must be at the center of
                                the mobile strategy
And the heritage of existing business applications?




• Business applications evolve
  very slowly
• Their cycle of evolution is
  incompatible with the mobile
  revolution
                                  Mobile applications should be
• New user profiles access this   integrated with existing
  heritage.                       companie’s business applications
Platform for Mobile Enterprise
•   The MEAP is a concept
                               Applications
  from a Gartner study in
  2008
• The rule of 3 :
   • For at least three
     mobile applications
   • To support at least
     three platforms
   • To integrate at least
     three legacy systems.
                             Analysts estimate the MEAP
                             market to reach $ 1.6 Billion in
                             2014
Functionalities of a MEAP
•   Connectors to legacy applications
•   Process orchestrator
•   Multi-platform support (iOS, Android, WP, RIM)
•   Integrated development tool
•   Security manager
•   Manages PUSH notifications
•   Offline data management
•   Application deployment to app stores
•   Integration with statistical tools.
User-communities served by MEAPs
Mobile applications for

• Employees: HR, sales, insurance-
  agents …


• Partners: mobile enterprise
  eServices, mobile portals …


• Public:
  eCommerce, healthcare, insurance, ba
  nking etc. ..
MEAP, cost reduction factors ...
• Reduction of development cost
   • Multiplatform
• Reduction of integration cost
   • Connectors
• Reduction of operating cost
   • Centralised administration
• Reduction of security cost
                          ...And time-to-market !
Customer case : Carrefour « Mes
                           Courses »
            •   B2C application
            •   Integration with 3 legacy systems
            •   Multi-platform
            •   Management of electronic payment


            • Reduction of the cost/time factor
              : 10


Achieved with MEAP Convertigo Mobilizer
Conclusion…
• MEAP is a major element of the mobile
  business strategy

• It can be combined with a MDM (Mobile
  Device Management) solution and private
  application store

• MEAPs offer significant cost
  reduction/delays


    More info on http://www.convertigo.com

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Why should enterprises need a Mobile Enterprise Application Platform

  • 1. Why enterprises should need a Mobile Enterprise Application Platform (MEAP) ? Enhance the enterprise application portfolio with mobility data sources from MyFanGroup http://www.myfangroup.com/en
  • 2. Usage changes with mobility Applications are increasingly accessed by a wide variety of mobile devices.
  • 3. The inevitable progress of mobility The mobile device tend to replace the PC Worldwide sales of Tablets, smartphones and PC’s Tablet PC 250 Smartphones PC 100 1000 46 620 18 390 240 150 80 20 50 387 419 282 308 337 354 179 177 207 229 225 Source : GFK 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 4. A more and more fragmented market Previsions of worldwide sales in 2013 (Gartner) Smartphones market in 2013 Tablet market in 2013 1.2% 7.5% 2.6% 9.8% 7.5% Android iPhone iPad 14.9% Windows Android BlackBerry 52.5% 28.5% 56.5% Symbian Windows 19.0% Other Autres Other Autres
  • 5. The BYOD phenomena • CIO’s are put under pressure by users • Business applications must now be accessed by a heterogeneous mobile park • Access security and data confidentiality are crucial on mobile The multi-platform mobile development is mandatory Security must be at the center of the mobile strategy
  • 6. And the heritage of existing business applications? • Business applications evolve very slowly • Their cycle of evolution is incompatible with the mobile revolution Mobile applications should be • New user profiles access this integrated with existing heritage. companie’s business applications
  • 7. Platform for Mobile Enterprise • The MEAP is a concept Applications from a Gartner study in 2008 • The rule of 3 : • For at least three mobile applications • To support at least three platforms • To integrate at least three legacy systems. Analysts estimate the MEAP market to reach $ 1.6 Billion in 2014
  • 8. Functionalities of a MEAP • Connectors to legacy applications • Process orchestrator • Multi-platform support (iOS, Android, WP, RIM) • Integrated development tool • Security manager • Manages PUSH notifications • Offline data management • Application deployment to app stores • Integration with statistical tools.
  • 9. User-communities served by MEAPs Mobile applications for • Employees: HR, sales, insurance- agents … • Partners: mobile enterprise eServices, mobile portals … • Public: eCommerce, healthcare, insurance, ba nking etc. ..
  • 10. MEAP, cost reduction factors ... • Reduction of development cost • Multiplatform • Reduction of integration cost • Connectors • Reduction of operating cost • Centralised administration • Reduction of security cost ...And time-to-market !
  • 11. Customer case : Carrefour « Mes Courses » • B2C application • Integration with 3 legacy systems • Multi-platform • Management of electronic payment • Reduction of the cost/time factor : 10 Achieved with MEAP Convertigo Mobilizer
  • 12. Conclusion… • MEAP is a major element of the mobile business strategy • It can be combined with a MDM (Mobile Device Management) solution and private application store • MEAPs offer significant cost reduction/delays More info on http://www.convertigo.com