Weitere ähnliche Inhalte Ähnlich wie Conversify Social Media Cycle (20) Kürzlich hochgeladen (20) Conversify Social Media Cycle2. ………………………………………………………………………………………………………
WHAT IS CONVERSIFY?
Conversify is a global social media agency. We develop and execute
social media strategies and tactics to help reach your target
audience. Additionally, we help you achieve your business and
marketing objectives by listening, assessing, stimulating and
measuring conversations online in the world of social media.
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3. FOUR-PHASED PROCESS FOR SOCIAL MEDIA SUCCESS
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The entire cycle is
critical, but
Conversify can
address any of
these phases
discreetly.
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4. RESEARCH PHASE
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Social Media starts with listening to your audience. We conduct
TOPICAL RESEARCH to determine what people are saying about your
brand. We can provide an EXISTING ASSETS AUDIT to determine
effectiveness and analyze what your COMPETITORS are doing in
social media.
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5. STRATEGY PHASE
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We work with you to evolve your BRAND PERSONALITY to the
unique requirements of social media and develop a CONVERSATION
GUIDE that outlines conversations that you can start or join online.
These conversations are the crux of social media, increasing brand
engagement and accomplishing your objectives.
We also provide tactical recommendations to execute the strategy
developed in our SOCIAL MEDIA MARKETING PLAN [SMMP].
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6. STRATEGY PHASE – Example 1
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BRAND PERSONALITY
The Marine Conservation Alliance’s [MCA] brand was very scientific
and not approachable enough for a community. Therefore, we
encouraged them to think of their brand as a wise grandfatherly type
who knew a lot about the science of fisheries management and could
help you understand it, too. MCA agreed that this fit their corporate
brand personality and has the approachability that social media
required.
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7. STRATEGY PHASE – Example 2
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CONVERSATION GUIDE
After a year of running the Wine Sisterhood, we did an analysis of our
Fans & Followers and the messaging they responded to. The analysis
proved the “Sisters” are all about having fun, finding a social group and
feeling cultured. We honed the previous year’s messaging to six topics.
1. Food & Wine: #FoodieFriday, pairings, restaurants, news and recipes
2. Moms & Family: #MommyMonday, mommy blogs, stress relief
3. Creative types: Ask for opinions, wine diaries
4. Social gals: special event ideas, hosting tips, party games/activities
5. Travel (reading, not doing): shopping, how to find good hotels/
restaurants, wine country
6. Entertainment: pop culture that involves or includes wine/food
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8. STRATEGY PHASE – Example 3
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TACTICAL RECOMMENDATIONS
Does it make sense for you to be on Twitter, Foursquare, YouTube? If so,
what will do you once you are there? In the SMMP we provide answers to
those questions based on our deep knowledge in the Social Media space.
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9. DEVELOPMENT PHASE
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How hard can building a Facebook
Page be? Plenty. Social Media
tools appear to be easy but in
reality there are land mines.
In the Development phase, we can
create or optimize any tool you
need. We also produce the
SOCIAL MEDIA EDITORIAL
CALENDAR and our innovative
SOCIAL MEDIA BRAND STYLE
GUIDE, two critical instruments to
help you strategically and
successful execute your Social
Media program.
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10. DEVELOPMENT PHASE – Example 1
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SOCIAL MEDIA
BRAND STYLE GUIDE
Much like a visual brand style guide with rules about logo use, color
palette or font style, our SM Brand Style Guide articulates how a
client should engage in Social Media. For instance, Rainbow
Rewards’ target audience is white, affluent, well educated women.
Apple Bottoms by Nelly Fragrance’s audience is ethnic, high school
educated and working class. The Social Media Style Guides for each
brand couldn’t be more different. On the next page we provide a
simplified example of some guidelines for these two different SM
Brand Style Guides.
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11. DEVELOPMENT PHASE – Example 1
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SOCIAL MEDIA
BRAND STYLE GUIDE
• No cursing: “Darn” is • Retweets of curse words are okay, but
acceptable when used in a only if there are substitute symbols
light-hearted way. “*&$” replacing certain vowels.
• Limited Contractions • Contractions are appropriate
• No texting shorthand (okay to • Use of texting shorthand:
bend this rule in Twitter only.) U R for You Are, 2, LOL, etc.
• Occasional risqué humor is okay
• Limited slang
• Use emoticons and exclamations
• Emoticons are okay.
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12. DEVELOPMENT PHASE – Example 2
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SOCIAL MEDIA
EDITORIAL CALENDAR
Our Social Media Editorial
Calendar, critical to planning
and organizing messaging, is a
dynamic document that provides
both proactive and reactive
direction for all content across
all social networks.
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13. ENGAGEMENT AND MEASUREMENT PHASE
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When we ENGAGE on behalf of a brand,
we make it appear effortless, but a great
deal of strategy and planning go into each
140 character Tweet.
In this phase SUCCESS IS MEASURED
by how well we fulfilled the objectives
determined in the strategy phase.
Conversify employs industry standard and
proprietary methods to measure ROI and
have demonstrated returns of between
1.9x to 30x for our clients.
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14. ENGAGEMENT AND MEASUREMENT PHASE – Example 1
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ENGAGEMENT
• Addressing business objectives • Keeping on brand
• Listening to the target audience and • Crisis communication
understanding them
• Outreach
• Crafting creative conversation
• Mitigating security concerns
starters
• Contest logistics and promotion
• Monitoring what people are saying
about your brand • Logistics around launching
campaigns in social media
• Complimentary, positive posts to
encourage brand loyalty • Answer customer service
questions
• Subtly providing calls-to-action
and more…
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15. ENGAGEMENT AND MEASUREMENT PHASE – Example 2
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CONVERSATION STARTERS
Because of our creative and compelling way of engaging audiences
in conversation, our client’s communities are more engaged than
their competitors often by a factor of ten
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16. ENGAGEMENT AND MEASUREMENT PHASE – Example 3
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CALLS-TO-ACTION
We always keep in mind your marketing objectives and whenever
appropriate, insert a Call-to-Action.
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17. ENGAGEMENT AND MEASUREMENT PHASE – Example 4
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OUTREACH
Our client, Romane Fragrance, licensed the Apple Bottom’s clothing
name. Fans of the brand are often fans of the rap star, Nelly, who
has a million followers. We successfully got Nelly to ReTweet our
client. This provided Apple Bottoms Fragrance a dramatic increase in
their reach to a well qualified audience via influencers.
on June 5th, for more info-- http://bit.ly/
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18. ………………………………………………………………………………………………………
http://www.Conversify.net
http://www.twitter.com/conversify
http://www.facebook.com/conversify
http://www.Linkedin/in/company/Conversify
(US) 303-991-3664
(UK) 01332-442 620
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Hinweis der Redaktion TITLE PAGE We’ll take questions now.