Social Media, if properly planned and utilized can be an agency's Trojan Horse to open doors and get invited to have meaningful conversations by potential clients.

2. Social Media is the ultimate Trojan Horse

3. Beer Beads
B

12. 75% of the click-throughs within the first 30 minutes.
another 10-15% within the next 30 minutes

13. Pre-Campaign Post-Campaign
70.0
52.5
35.0
17.5
0
Ladders Food Family Tailgating Church Crazy Flashing

19. More from Ad Age: Creativity Ad Age China Bookstore Jobs Sign up for E-mail Newsletters
Tuesday  January 19, 2010 | READ ALL NEWS AT ADAGE.COM
P&G CEO Bob McDonald on
Why Size Doesn't Matter
Lafley Successor Says World's Biggest
Spender Under-Leverages Its Scale
BATAVIA, Ohio (AdAge.com) -- The last decade at the world's
biggest marketing spender belonged to A.G. Lafley, but this
one belongs to Bob McDonald. In an interview with
Advertising Age, the Procter & Gamble chairman-CEO explains
how he's different from his longtime mentor -- and it's more
than being an Army guy trained in jungle and desert warfare
vs. a Navy guy who operated a store.
FULL ARTICLE
Let the Chaste Times Roll
at Mardi Gras
Tabasco Backs Social-Media Experiment
to Tame Wild Image of Festival
CHICAGO (AdAge.com) -- Here's a good test of social media's

21. you can’t build it if you don’t understand it
you’re behind.... but you can catch up
see & present Social Media through a marketing lens