The document provides 7 tips for making content more visual: 1) Create a concept map to determine keywords and focus; 2) Turn off your inner editor on the first draft to be more creative; 3) Think about how content can be repurposed visually for different formats; 4) Use visual headlines to compel readers; 5) Pay attention to effective visual writing in other media; 6) Keep the focus on people rather than robots/SEO; 7) Use grammatical variations to create vivid, visual posts while avoiding keyword stuffing. The overall goal is for marketers to experience returns through more visual content that engages readers.

1. 7Tips
for Writing
Visual Content

2. Consumers like visuals, but do you
know who likes them more?
• Marketers.
– Content marketers that
make their content
more visual are
experiencing
incredible returns in
readers, leads, and
conversions.
• So how can you make
your content more
visual?

3. #1–CreateaConceptMap
• Determine the keywords, ideas, and focus
for your content. This central theme will
make it easier to craft an accompanying
image.

4. #2–ForgetYourInnerEditor
• Instead of trying to write
a masterpiece, turn off
your inner editor just let
the words flow on your
first draft. You’ll find
that:
– Creativity isn’t hampered
– Your writing is naturally
more visual
– It’s easier to follow the
concept map

5. #3–ThinkGraphically
• As you write, keep in
mind that your content
can be repurposed for
different platforms and
mediums. This will give
you visual ideas as to
how to organize your
content, which can be
repurposed for:
– Infographics
– Videos
– Short form content
– And more!

6. #4–FocusontheHeadline
• By creating a more
visual headline such as
“7 Reasons
Why______________,”
you will compel web
users to click on your
content and read it.

7. #5–Payattention
• We’re surrounded by
messages from mass and
social media all day long. Pay
attention and internally
analyze what makes that
writing effective. Use these
lessons in your future
content. We’re surrounded by
messages from mass and
social media all day long. Pay
attention and internally
analyze what makes that
writing effective. Use these
lessons in your future
content.

8. #6–FocusonPeople
• It’s tempting to focus on writing for robots instead of
people. After all, we want to optimize our content for
SEO and high rankings. But by keeping the content
focused on people, it will naturally be more vivid and
fluid.

9. #7–UseGrammaticalVariations
• By using grammatical
variations such as
synonyms and
analogies, you can
avoid keyword
stuffing (which is
awful for SEO) and
create a more visual
post in the process!

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