Use content marketing to expand the reach of your in-person event with the use of video, social media, and creative content marketing skills.

1. 6 Ways to Expand the Reach
Of Your In-Person Event

2. • In-person events are a
fantastic way to
promote thought
leadership, create
brand awareness, and
establish authority in
an industry.
• Content Marketing
Institute recently
reported that 74% of
businesses are highly
confident in the
effectiveness of inperson events as a
viable content
marketing tactic.

3. • But, are businesses getting the most out of their
event budget? Is the event reaching the
maximum number of people?
Without content marketing,
the answer is no.

4. • Let’s take a
look at six
tips for
extending
your event’s
budget and
reach with
content
marketing.

5. 1. Create a Video of the Event
• Creating a video of the event is a fantastic way to
showcase the benefits of attending for those who were
too shy to show up this year.
• Highlighting the benefits of attending your in-person
event is a creative way to share memories from the
affair while pointing out the value of attending.

6. 2. Create a
Slideshare
Presentation
• Summarize the main
topics and activities of
your event in a
slideshare presentation.
• This can include topics
from guest speakers,
takeaways from the
event, and event
activities.

7. 3. Write Blogs about the Event
• Discussing your in-person event on your business blog
is a fabulous way to share your favorite moments of
the event with your business’ audience.
• Make sure to include important takeaways and
valuable lessons learned to entice your readers to
attend next year.

8. 4. Create an Infographic
• Infographics are a fabulous
way to visually display
information and
communicate ideas.
• Many people retain
information better when
provided in a visual
format, and creating an
infographic is a great way
to showcase interesting
statistics about your
event.

9. 5. Host a Live Q&A about the Event
• A fun way to follow up after
an in-person event is to
interview one of the guest
speakers or the event’s
host.
• Interviewing the event’s
attendees can provide your
audience with a unique
perspective on the benefits
of attending your
company’s in-person event.

10. 6. Feature a Live Tweet Session
from the Event’s Location
• A live Tweet Session
is a great way to add
an interactive
element to your inperson event.
• Hosting a live Tweet
session provides your
Twitter followers
with a live feed from
the event and realtime engagement.

11. • By following these six
tips, businesses will be
able to better utilize
their in-person event
budget with savvy
content marketing skills
and a little technical
finesse.
• Has your business
hosted an in-person
event? Did you use
content marketing to
get the word out?

12. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!