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Social Funnel - Fan vs Follower

                       Web-Wide Impressions (Program Awareness)


                                          Community Acquisition

Content + Engage      Fan                                                                   Follower          Cost per Fan/Follow
= Impressions Scale
                                                                                                              Cost per Engage
Fans + Followers            Content advocacy/engage:                    Content graze:
= Community Reach                                                                                             Cost per Share
                            • Comment / Share / Interact                • Watch / Read / Learn




                                            Call to Action
                                                 Referral:
                                                                                         Cost per Action
                                                 •   Promo acquisition
                                                 •   Lead acquisition
                                                 •   ecommerce acquisition
                                                 •   ...etc
                                                                                                 http://www.contentandmotion.co.uk

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C&M engagement map fan or follower

  • 1. Social Funnel - Fan vs Follower Web-Wide Impressions (Program Awareness) Community Acquisition Content + Engage Fan Follower Cost per Fan/Follow = Impressions Scale Cost per Engage Fans + Followers Content advocacy/engage: Content graze: = Community Reach Cost per Share • Comment / Share / Interact • Watch / Read / Learn Call to Action Referral: Cost per Action • Promo acquisition • Lead acquisition • ecommerce acquisition • ...etc http://www.contentandmotion.co.uk