The Canadian dollar is again consistently trading above parity against the U.S. dollar. When this last happened, in 2007, many Canadian exporters were caught unprepared as our dollar broke through that symbolic barrier and their profit margins abruptly vanished. Many of these companies, in order to continue exporting, slashed expenditures as quickly as they could. This time, however, Canada’s export community appears to be in a much better position to cope with the dollar’s rise. Over the past few years, and during the economic downturn in particular, many exporters have made shrewd strategic decisions to safeguard their international competitiveness. Now that global demand is finally showing signs of recovery, these exporters are well positioned to increase their international sales despite the Canadian dollar’s high value relative to many major currencies, not least the U.S. greenback. This white paper presents the key strategies that have enabled many of Canada’s exporters to adapt successfully to the strong loonie. Supporting data shows the extent to which each of these strategies has been used. The data also highlights the areas that Canadian exporters may want to emphasize so they can compete more effectively in a world where the Canadian dollar is so strong.