This document provides tips for creating an effective email newsletter. It discusses how email newsletters are popular with consumers and have a high ROI. It then gives the top 5 secrets to make email newsletters stand out: 1) use an attention-grabbing subject line, 2) write from the subscriber's perspective and focus on their interests, 3) present content in an easy-to-follow format like how-to's or lists, 4) find interesting topics by following trends and soliciting subscriber questions, and 5) include visual elements like photos or videos to boost engagement. The document stresses the importance of creating content that is valuable and interesting to both subscribers and the author.

1. How to Send an Email
Newsletter People Love
Top 5 Secrets to Create
Attention - Grabbing Content
Make your email newsletter
a gift your suscriber can’t
wait to unwrap!
Picture by: The Eggplant

2. Why Send an Email Newsletter?
According to the 2012 Return Path Email Intelligence
Report People Enjoy Email Newsletters:
Consumers want and continue to sign up for email
offers and mailing lists.
29% of the email that reaches a user’s inbox are
newsletters.
User’s inboxes receive more newsletters than
person-to-person emails.
Email marketing continues to provide the
highest ROI.
Email generates $40.56 per dollar spent vs. 2nd
place search at $22.24 per dollar spent.

3. Top 5 Secrets:
Headline
Perspective
Presentation
Topic
Visual

4. 1. Outstanding Subject Line
Your Subject Line is your headline.
It should be an overview of what is contained
in your content.
It must prompt readers to open your email
and read what’s inside.
You needs to immediatly grab the attention
and interest of subscribers.
Here are 2 good examples from in my inbox. Note how much you really
want to learn more after reading them.
- Don't Waste Your Time and Money on Email Marketing
- How We Boosted Our Email List by 50%...

5. 2. Answer “What’s In It For Me”
Write from the reader’s point of
view.
Provide content that helps your subscriber
improve and succeed in life.
Present information as though you are having
a conversation.
Avoid talking about yourself, your business
and your products / services.
Conclude with a question to encourage your
subscribers to respond.

6. 3. Use an Easy to Follow
Presentation of Your Content
How-to Articles
Video Interviews
Review Software | Products | Services
Resources
Top 10 Lists
Demonstration Screen Casts

7. 4. Find Interesting Topics
Read blogs in your field, including the
comments.
Review current events and discuss how they
relate to your industry.
Ask subscribers to submit questions and
raise problems they’re facing.
Use a tool like Bottlenose or Topsy to see
popular, trending topics in social media.
Check out Quora for fascinating Q&A ideas.

8. 5. Include Visual Content
55% of consumers state they turn on the
images in the emails they receive. Relevancy Group
Visual content drives engagement. Hubspot
Use Photos, Images, Infographics, Video,
Graphs or Drawings in your message.
You can create your own visual content.
Use Creative Commons to find work in the
public domain you can use.
Buy content at iStockphoto or Flickr.

9. A Final Personal Secret to
Newsletter Success
Make sure your content helps and is
interesting to YOU!
Get excited for what you learn and share in
your newsletter.
When you love your content - it guarantees
your subscribers will find it valuable,
interesting and engaging too.

10. Consistently deliver an email newsletter with
valuable fresh content to your subscribers and
you will increase your business’ profits.
I’ve shared my top tactics to create an email
newsletter your subscribers can’t wait to
receive, I would be interested to hear your top
newsletter secrets too. Reply with your
comments.

11. Thank you for watching.
Created by: Abbie Drew
http://www.demc.com