Hotel operator search & selection

1. Hotel
assets
specialists
PHG!HOTELS & RESORTS!

2. We
work
with
you
to
make
your
hotel
project
a
success

3. 2
About
PHG
Hotels
&
Resorts
PHG
was
founded
in
2009
with
the
objec>ve
of
delivering
a
personalised
and
pragma>c
consul>ng
service
in
the
hospitality
space,
as
opposed
to
the
prevalent
more
generic
service
coming
from
the
big
firms.
The
two
partners
of
PHG,
Javier
Torres
and
Ivar
Yuste,
have
held
execu>ve
posi>ons
in
hotel
chains
and
hence
can
offer
down
to
earth
solu>ons
based
on
first
hand
experience
acquired
during
decades
of
working
in
hotels
opera>ons
and
hotel
asset
management.
Who
are
our
clients?
Due
to
our
focus
and
size,
PHG
can
afford
to
take
a
tailor-­‐made
approach
to
hotel
consul>ng
solu>ons
for
each
client.
We
make
sure
we
run
an
accurate
understanding
of
the
clients
requirements
which
allows
us
to
put
forward
very
personalised
collabora>on
proposals.
Our
services
are
specifically
geared
towards:
• Hotel
chains
• Hotel
owners
• Banks
and
other
financial
ins>tu>ons
• Investment
funds
and
REITs
• Mutual
funds
• Family
offices
• Private
investors
and
high
net
worth
individuals
• Building
companies
and
real
estate
companies
• Ins>tu>onal
investors
and
public
bodies

4. 3
Our
services
The
four
main
areas
of
our
work
in
hospitality
consul>ng
are
as
follows:
Financial
services
PHG
offers
its
industry
know-­‐how
as
hotel
consultants
to
clients
such
as
hotel
owners,
family
offices,
investment
funds,
real
estate
groups
and
investors
in
general.
• Debt
structuring
• Asset
and
hotel
development
feasibility
studies
• Divestures
• Contract
nego>a>on
with
hotel
chains
and
property
owners
• Operators,
banks,
investors
and
funds
rela>ons
• Hotel
operator
search
and
selec>on
• Hotel
asset
reposi>oning
• Asset
SWOT
analysis
Hotel
asset
management
Your
company
can
leverage
our
track
record
in
asset
management
and
opera>onal
turnaround
in
EMEA
and
the
Americas.
• Hotel
advisory
services
to
banks
and
financial
ins>tu>ons
• Hotel
Asset
management
programmes
• Asset
valua>ons
• Technical
support
• Audit
programmes
• Divestures
consul>ng
and
management
• Interim
hotel
property
management

5. 4
Shared
ownership
At
PHG
we
have
rolled
out
shared
ownership
business
units
within
established
hotel
groups,
both
in
Europe
and
in
Latam.
• Vaca>on
clubs
sales
&
marke>ng
management
programmes
• Feasibility
of
condo-­‐hotel
models,
>meshare,
frac>onal
ownership,
private
residence
clubs,
etc.
• Product
design
• Sales
&
marke>ng
outsourced
services
Hotel
asset
transac6ons
We
are
a
brokerage
firm
that
is
specialised
in
adding
value
to
assets
in
a
very
pragma>c
way.
Our
goals
as
hotel
experts
are
your
goals.
• Hotel,
resort,
leisure
parks
and
casino
transac>ons
• Hotel
reposi>oning
• Hotel
Investment
/
divesture
mandates
• Hotel
management
services
Our
work
vision
The
current
climate
of
scarcity
of
financing
and
weak
consumer
demand
makes
quite
challenging
carrying
out
opera>ons
with
hotel
assets.
However,
the
stage
of
the
cycle
where
we
are
in
at
this
precise
moment
is
the
appropriate
one
to
secure
value
added
posi>ons
for
the
various
hotel
players
ac>ng
in
the
market.
PHG
puts
forward
more
than
30
years
experience
in
hotel
asset
management
and
financing
opera>ons,
investment
and
divestures
with
banks
and
investment
funds
in
EMEA,
the
Caribbean
and
North
America.
Using
a
personalised
vision,
our
partners
demonstrate
a
flexible
and
down
to
earth
focus
no
longer
available
in
larger
firms.
We
would
rather
adopt
crea>ve
approaches
to
engagements,
gebng
involved
with
our
clients,
rather
than
trea>ng
projects
in
a
more
conven>onal
and
standard
way.

6. 6
Javier
Torres,
Partner
Prior
to
co-­‐founding
PHG
in
2009,
Javier
Torres
has
been
the
Hotel
Investment
Officer
for
Spanish
real
estate
Group
Metrovacesa
for
the
past
15
years,
par>cipa>ng
in
the
acquisi>on
and
management
of
more
than
40
hotel
proper>es
in
Spain
and
France.
Javier
has
been
responsible
for
the
roll
out
and
management
of
the
first
Holiday
Inn
franchises
in
Spain.
Metrovacesa
is
listed
in
the
Madrid
stock
exchange.
Before
joining
Metrovacesa,
Javier
has
held
a
number
of
execu>ve
posi>ons
in
a
variety
of
groups:
Chief
Opera>ng
Officer
and
Advisor
Partner
for
Dagufer,
an
advisory
company
with
clients
in
the
construc>on,
banking
and
real
estate
sectors,
Hotel
Investment
Officer
for
Riu
Hotels
&
Resorts,
Managing
Director
and
Opera>ons
Director
for
Iberotel,
a
hotel
chain
with
more
than
30
proper>es
in
Spain,
Turkey
and
Tunisia
and
Managing
Director
of
Hotelera
Dianense.
Javier
has
also
been
General
Manager
at
numerous
proper>es
for
the
hotel
chains
Sol
Meliá
and
Hotasa,
and
General
Manager
of
two
hotel
proper>es
with
a
casino.
He
has
held
creden>als
for
10
years
from
the
Na>onal
Gaming
Commission.
Javier
is
currently
responsible
for
the
Asset
Management
and
Investment
area
of
PHG,
both
at
hospitality
level
an
at
shared
ownership
level.
He
par>cipates
very
ac>vely
in
management
and
quality
control
aspects
of
the
opera>ons
deployed
by
PHG.
His
latest
achievement
has
been
to
leverage
his
banking
experience
to
launch
a
Hotel
Recovery
Services
prac>ce
oriented
towards
the
support
of
financial
ins>tu>ons
in
the
recovery
of
hotel
assets
acquired
through
mortgages.
Javier
is
a
very
respected
and
well
known
speaker
at
hotel
investment
forums
in
Spain.

7. 6
Ivar
Yuste,
Partner
Prior
to
co-­‐founding
PHG
in
2009,
Ivar
has
held
several
business
development
roles
in
the
travel
&
hospitality
space
in
Europe,
North
of
Africa,
Middle
East,
Asia
and
La>n
America.
Most
recently,
he
was
Managing
Director
of
Corporate
Development
and
Member
of
the
Execu>ve
Commigee
at
BlueBay
Hotels
&
Resorts,
the
hospitality
division
of
the
Marsans
Group,
the
largest
tourist
conglomerate
in
Spain.
In
his
development
role,
Ivar
was
instrumental
in
the
growth
of
the
4
&
5
star
brand
BlueBay
Hotels
&
Resorts
in
the
Mediterranean
and
La>n
America
as
well
as
in
the
crea>on
of
the
vaca>on
club,
BlueBay
Vaca>on
Club
in
America
and
Europe.
Previously,
Ivar
was
Director
of
Business
Development
in
EMEA
with
RCI
(Resorts
Condominium
Interna>onal),
NorthCourse
Leisure
Real
Estate
Solu>ons
and
Hotel
Dynamics,
three
companies
under
the
Wyndham
Worldwide
umbrella.
Wyndham
Worldwide
is
the
world’s
largest
hotel
franchisor.
In
his
role
as
Director
of
Business
Development
with
RCI
in
EMEA,
Ivar
has
supervised
the
largest
resort
opera>ons
in
Europe.
He
has
also
performed
consul>ng
work
for
the
evalua>on
of
vaca>on
ownership
business
models
with
established
hotel
chains
and
real
estate
groups
in
Spain
and
France.
Ivar
has
also
worked
in
business
and
opera>ons
development
func>ons
for
companies
in
the
tourism
space
such
as
SITA,
Sabre,
Spanair
and
Con>nental
Airlines.
He
is
a
speaker
at
hospitality
events
and
is
fluent
in
French,
Spanish
and
English.
He
holds
an
MBA
from
The
University
of
Chicago
Booth
School
of
Business.

8. PHG!HOTELS & RESORTS!
PHG Hotels & Resorts
Lagasca, 26 – 2 D
28002 Madrid
Spain
email: phg@phghr.com
www.phghr.com