E-co-textile design: How can co-design sustainably influence digital culture
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This document summarizes Jen Ballie's PhD research on how textile design can sustainably influence an emerging digital consumer culture. The research uses co-design methods to explore how digital technology can enable collaboration and how workshops can change design pedagogy and practice. The goal is to identify new ways of practicing and teaching textile design that have social, environmental, and economic benefits.
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E-co-textile design: How can co-design sustainably influence digital culture
- 1. E-co-textiles: How can a textile design practice sustainably in uence an emerging digital consumer culture? Design PhD Conference 2011 Friday 1st July 2011! Jen Ballie PhD Student Chelsea College of Art & Design, University of the Arts, London Email: hello@jenballie.com www.jenballie.com
- 2. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Contents! CONTENTS PhD overview - WHAT? WHY? WHO? Methods & Process - HOW? The Challenges The Results - what is my original contribution? Re ections & advice Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 3. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! Research Questions E-co-Textile Design: How can a textile design practice sustainably in uence an emerging digital consumer culture? co-design, digital media, sustainability 1. How can co-design be de ned and applied through textile design practice? 2. How can digital technology be used to enable and support co-design practice? 3. How can co-design methods be applied through workshops and how will this change pedagogy and practice? 4. Can this research identify new ways to practice and teach that have social, environmental and economic bene ts? 5. How will technology impact and in uence the way we practice and teach textile design in the future, what new markets will be created? Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 4. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! Over Consumption The Fashion Industry is worth an estimated ÂŁ300 billion positioning it as the 6th largest global industry. âąâEach year UK fashion consumers spend an average ÂŁ23 billion (2 million tonnes of clothing) âąâ1/5 of these purchases are within the fast/discount sector (characterised by low cost, short lifetimes garments) âąâ1.2 million tonnes of these purchases are sent to land ll. The Sustainable Clothing Roadmap (2009) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 5. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! "I believe a desirable life depends on our deliberately choosing a life of action, over a life of consumption, on our engendering a life style that will allow us to be spontaneous, independent, yet related to each other, rather than maintaining a lifestyle which only allows us to produce and consume.â Ivan Illich (1973) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 6. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! Workshop Title: Old is the New Black / Date: July - Dec 2010 / Location: Fashion Footprints Exhibition, Devon www.oldisthenewblack.org What is the role of the designer? âBy habit, we make user-friendly stuff â so simple that we never let users know how it works or what the true cost is. But we need to design agency and involvement. We need to design for inclusion, repair, co- innovation, and to involve many more stakeholders as agents and actorsâ Dr Otto von Busch (2010) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 7. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! Maslowâs Hierarchy of Needs âPeople need not only the need to obtain things, they need above all, the freedom to make things among which they can live, to give shape to them according to their own tastes, and to put them to use in caring for and about others....â Illich (1973) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 8. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! Collaborative Consumption and the Creative Consumer âDesign not only has to sell itself in the wider world of things but needs to develop relationships with consumers.â How might we become better owners? Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 9. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview! The Digital Consumer âGen Y were Born between 1977-84 and currently spend $150 billion a year on consumer goods. Thatâs five times more than their parents did at their age. They also influence another $50 billion in purchases made by others. Their profound influence in the market place is directly linked to their familiarity with digital media.â L2 Lab Generation Next Forum (2010) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 10. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Designing in Beta... Tools For Conviviality âDesigners have been traditionally know as aesthetic finishers of ideas... Rather than serving as the reproductive organ of a consumer society, the designer mindset needs to be cultivated to create new methods and tools which enable people to become empowered and willing to actively contribute to the design of their life and community.â Ivan Illich (1973) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 11. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Designing in Beta... Tools For Conviviality âDesigners have been traditionally know as aesthetic finishers of ideas... Rather than serving as the reproductive organ of a consumer society, the designer mindset needs to be cultivated to create new methods and tools which enable people to become empowered and willing to actively contribute to the design of their life and community.â Ivan Illich (1973) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 12. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! 1. âCo-creativity requires that one believes that all people are creative. This is not a commonly accepted belief...â 2. âWhen we acknowledge that different levels of creativity exist, it becomes evident that we need to learn how to offer relevant experiences to facilitate peopleâs expression of creativity at all levelsâ Liz Sanders | Make Tools (2011) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 13. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! âThe notion of participatory design has the potential to identify a new role for the fashion consumer that aims to promote sustainability by shifting from global to local, from consuming to making and from illusion to imagination.â Dr Kate Fletcher (2008) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 14. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Project 1: The Shared Scarf Project 1 Public Interaction 2 Pilot 6 5 3 1. co-design workshop 2. co-design workshop 3. co-design workshop 4. co-design workshop 5. market stall - DESIGNERS|MAKERS 4 6. interactive exhibition - Future Everything 2011 Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 15. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! The Democratisation of Design âWhen the high cost of prototyping can be diffused very widely, the result democratises the opportunity to create.â Eric Von Hippel (2008) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 16. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Workshop: Exploration of Appâs / Date: Jan- ongoing 2011 / Locations: London / Scotland / Sweden Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 17. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! A Play between the Hand & Digital Quick and Dirty Prototyping low delity prototypes hand drawing or embroidery samples are scanned and digitally manipulated, they are then printed and re-worked by hand Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 18. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Developing Design Games Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 19. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 20. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Public interaction Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 21. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! online interaction www.thesharedscarfproject.com Twitter @sharedscarves Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 22. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Think Make Style Share Design Thinking Re- ne concept Tweet Tags Brainstorming Quick & Dirty Prototyping think about how it will be used? Blog / website Cultural Probes scenarios Community Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 23. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Capturing data from di erent perspectives Auto-Documentation A disposable camera and ip camera are placed in the middle of the table and all participants are encouraged to take turns capturing data. This captures and collects data from their viewpoint. Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 24. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Creating a Shared Space âDesign spaces are where we take turns telling stories, making storyboards, and building prototypes... Sometimes we take a prototype and create a storyboard around it; other times, we do a sketch that gets us to building another model. All our discussions are facilitated by either prototypes or the sketches or the storyboards.â Rheinfrank (2000) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 25. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Project 2: DRESS UP/DOWNload 1 Public Interaction 1 Pilot 3 4 OPEN DESIGN SPACE 2 1. co-design workshop 4 2. co-design workshop via skype 3. online interaction 4. interactive showcase / workshop Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 26. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! www.dressupdownload.com Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 27. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Pilot - running test sessions and producing prototypes www.dressupdownload.com Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 28. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process! Pilot - running test sessions and producing prototypes Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 29. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Challenges! âIf I had asked people what they wanted they would have asked for a faster horse.â Henry Ford Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 30. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Challenges! Designing in Beta: open design âEssentially everything should be delivered in beta... we should always look at things as unfinished as thatâs the only way we can improve them... Itâs an improvised way of working - put it out there and see if it works It is about having the opportunity and ability to access and change things - itâs the ultimate form of collaboration...â Betahaus: Open Design City (2011) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 31. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Challenges! Collaboration & Meta-design âCreativity can be exercised in two manners: team creativity and individual creativity. The key is finding a collaborative rhythm that incorporates both. A good rhythm looks a bit like playing the concertina, alternating between expression and impression - working seperately, then working together. â Neumeier (2011) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 32. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Challenges! The Speed of Technology âTechnology used to dominate innovation. Today, technology is everywhere and accessible to all. Design is far more important to innovation than technology. Within the marketplace, the Gen Y cultural preference translates into what I call the âiPhonisation of serviceâ. Young people want service delivered over Facebook or iPhone or MySpace where they can instantly access it, share it, change it and use it. â Nussbaum (2010) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 33. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Challenges! Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 34. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? The Results! Building a shared space Who are tomorrowâs consumers? What will future âfast fashionâ experiences be? Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 35. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? The Results! Building a Platform âThe information age has been hailed are the successor to the industial age, but the true gift of digital invention is not information. Itâs collaboration. We have barely scratched the surface of how intranet sites can mediate the process of working together. â Neumeier (2011) Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 36. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? The Results! So what? What is your original contribution and how do you present it? Written Thesis Portfolio of practice A tool kit A series of scenarios / business models to illustrate âhow-toâ Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 37. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? ReïŹections! Transforming Knowledge GODS: Glee of delight SODS: Sigh of despair Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 38. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? ReïŹections! Sketchnotes: Visual Note taking Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 39. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? ReïŹections! Knowledge Swatches Knowledge Swatch Method: Hazel White & Mdes students 2008-present! Document talks, presentations, exhibitions, workshops, seminars, tutorials, etc... Archive and Organise your research as you go. Share and connect Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 40. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? ReïŹections! Building a Support Network Identify your peers and support each other Through TFRC we do presentations via skype, PhD seminars and events. But identify and connect with peers beyond your institution/ research centre Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 41. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? ReïŹections! Passion & Conviction You need to be the driving force behind your PhD Your energy and enthusiasm really drives you forward Jen Ballie PhD Student, University of the Arts London. Design PhD Conference July 2011
- 42. E-co-textiles: How can a textile design practice sustainably in uence an emerging digital consumer culture? Design PhD Conference 2011 Friday 1st July 2011! Jen Ballie PhD Student Chelsea College of Art & Design, University of the Arts, London Email: hello@jenballie.com www.jenballie.com