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Meat Sector Situation and
      Challenges
Situación y Retos del Sector
          Cárnico
         J. Patrick Boyle
             President
      American Meat Institute
Agenda
        • Who Is AMI?
        • Importance of International Trade for Meat and
          Livestock Industry
        • U.S.-Mexico Trade Review
        • U.S.-Mexico Meat Processing Industry Collaboration
        • AMI and Food Safety and Inspection
        • AMI and Worker Safety
        • Animal Handling and Welfare
        • Customer Outreach
        • Meat Myth Crushers
        • 2012 AMI Expo in Dallas

AMERICAN MEAT INSTITUTE
Who Is AMI?
Who We Are
        • Represent 95% of red meat and 70% of
          turkey processing companies in the U.S
        • Monitor Legislation, Regulations and
          Media Activity that impacts our industry
        • Governed by our elected Officers,
          Executive Committee and Board of
          Directors
        • Staffed by 32 professionals.
        • Policy Committees

AMERICAN MEAT INSTITUTE
Importance of
International Trade to
 Meat and Livestock
       Industry
Global Outlook on Meat Industry
        • World meat production is not keeping up with
          consumer demand

        • Demand is decreasing in the U.S., but increasing
          rapidly in developing economies

        • Supplies of some meats, especially beef, will be
          severely constrained over the short term

        • International trade is essential to the industry

AMERICAN MEAT INSTITUTE
Source: CME

AMERICAN MEAT INSTITUTE
U.S. Cattle Inventory Declining




             Source: CME


AMERICAN MEAT INSTITUTE
U.S. Cattle Inventory Declining




             Source: CME


AMERICAN MEAT INSTITUTE
U.S. Meat Production Declining




                 Source: CME

AMERICAN MEAT INSTITUTE
U.S. Meat Production Declining


        • The decline in production has been exacerbated by
          the recent drought in the Southern Plains states of
          the U.S.




AMERICAN MEAT INSTITUTE
U.S. Drought Further Reducing
                          Cattle Supplies




AMERICAN MEAT INSTITUTE
Top Cattle Slaughtering States




AMERICAN MEAT INSTITUTE
Global Outlook on Meat Industry

        • Meat consumption is trending down in the U.S.

        • However, more consumers from emerging economies
          are entering the market, sending prices for meat
          higher

        • For North American meat producers, international
          trade will be increasingly important in the coming
          years.



AMERICAN MEAT INSTITUTE
U.S. Meat Consumption Declining




            Source: CME



AMERICAN MEAT INSTITUTE
More Consumers, Higher Prices




             Source: CME

AMERICAN MEAT INSTITUTE
Result: Increasing Reliance on Trade




AMERICAN MEAT INSTITUTE
U.S. Trade Snapshot
        • The U.S. is the third largest beef exporter in the world,
          exporting 1,287,372 metric tons in 2011 for a value
          of close to $5.41 billion. Top markets for U.S. beef
          were Canada, Mexico, and Japan.

        • The U.S. is the world’s largest pork exporter, with
          exports topping 2.26 million metric tons, worth $6.1
          billion in 2011. Top markets include Japan, Mexico
          and China/Hong Kong.

        • Poultry exports in 2011 reached 3.9 million metric
          tons, valued at $5 billion. Top three markets were
          China, Mexico, and Canada.
AMERICAN MEAT INSTITUTE
U.S.-Mexico Meat
      Trade
U.S.-Mexico Meat Trade
        • Mexico is the U.S.’s second largest market for exports
          of beef, pork and poultry products.

        • The U.S. exported a combined $2.8 billion in meat
          products to Mexico in 2011.

        • The U.S. also imported $371.6 million in meat
          products from Mexico in 2011, and $619 million in
          cattle.




AMERICAN MEAT INSTITUTE
U.S.-Mexico Meat Trade under
                               NAFTA




             Source: FAS



AMERICAN MEAT INSTITUTE
U.S.-Mexico Meat
Processing Industry
   Collaboration
U.S.-Mexico Industry Collaboration
        • U.S.-Mexico Cross-Border Trucking Dispute

        • AMI Supported Mexico’s position

        • Submitted comments to the U.S. government in May
          2011 reinforcing the importance of the U.S. honoring
          it’s NAFTA commitments




AMERICAN MEAT INSTITUTE
U.S.-Mexico Industry Collaboration

        • The industry supports science as the basis for all
          trade and market access decisions

        • Opportunities exist for further collaboration on
          Mexico’s current U.S. beef restrictions
                –   30 month age limit
                –   Export Verification Program
                –   Mechanically Separated and Ground Beef
                –   Tripe (small intestines)




AMERICAN MEAT INSTITUTE
NAFTA Regulatory Cooperation
                           Initiative
        • U.S. and Mexican industries have come together to
          support progress under the 21st Century Border
          Initiative

        • Goal: Reduce Unnecessary, Redundant and Expensive
          Regulatory Burdens on the meat industry in the
          NAFTA Region.

        • AMI is working closely with Guillermo Maynez and
          Luis Musi Letayf of COMECARNE on this initiative.


AMERICAN MEAT INSTITUTE
NAFTA Regulatory Cooperation
                           Initiative
        • Initiative Currently Focused on Three Main
          Areas:

                – Reducing Border Inspection Delays

                – Reducing Microbial Testing at the Border

                – Implementing an E-Documentation System for
                  Export Certificates in all Three NAFTA Countries

AMERICAN MEAT INSTITUTE
AMI and Food Safety
  and Inspection
AMI Foundation
      • The American Meat Institute Foundation (AMIF) is a
        non-profit research, education and information
        foundation established by the American Meat
        Institute.
      • AMIF seeks to identify technologies and practices
        that enable meat and poultry companies to produce
        safer and more nutritious meat and poultry products.
      • The Foundation also provides resources to consumers
        to empower them with information to select and
        prepare safe and nutritious meat and poultry
        products for their families.


AMERICAN MEAT INSTITUTE
AMERICAN MEAT INSTITUTE
AMI Foundation



               U.S. meat is some of the safest meat in the world.




AMERICAN MEAT INSTITUTE
Incidence of Foodborne Illness
                                                  2000-2010: E. coli*
                                       2.5
                                                               55% Decrease
    Incidence per 100,000 Population




                                        2

                                       1.5

                                        1

                                       0.5

                                        0
                                                    2000                                 2010
                                                               Year

    *Vital Signs: Incidence and Trends of Infection with Pathogens Transmitted Commonly Through Food — Foodborne Diseases
    Active Surveillance Network, 10 U.S. Sites, 1996–2010

AMERICAN MEAT INSTITUTE
Prevalence of E. coli O157:H7 in
                  Ground Beef*
                                  1
                                0.9                                     72% Reduction
                                0.8
            Percent Positives




                                0.7
                                0.6
                                0.5
                                0.4
                                0.3
                                0.2
                                0.1
                                  0
                                         2000                                          2010

*   Microbiological results of raw ground beef products analyzed for Escherichia coli O157:H7.

    AMERICAN MEAT INSTITUTE
Incidence of Foodborne Illness
                                                 2000-2010: Salmonella*
                                         18
                                                  24% Increase
                                         17
      Incidence per 100,000 Population




                                         16
                                         15
                                         14
                                         13
                                         12
                                         11
                                         10
                                                     2000                                   2010
                                                                  Year

         *Vital Signs: Incidence and Trends of Infection with Pathogens Transmitted Commonly Through Food — Foodborne Diseases
         Active Surveillance Network, 10 U.S. Sites, 1996–2010

AMERICAN MEAT INSTITUTE
Prevalence of Salmonella in
                         Ground Beef*
                              3.5
                                                                33% Reduction
                               3
          Percent Positives




                              2.5
                               2
                              1.5
                               1
                              0.5
                               0
                                    2000                         2010
         *FSIS results of ground beef analyzed for Salmonella


AMERICAN MEAT INSTITUTE
Prevalence of Salmonella
                                    in Pork*
                        7
                        6
                                                                           61% Reduction
    Percent Positives




                        5
                        4
                        3
                        2
                        1
                        0
                                             2000                               2010

                        *FSIS results of market hogs analyzed for Salmonella


AMERICAN MEAT INSTITUTE
Prevalence of Salmonella
                                              in Chicken*
                         10
                          9                                                       26% Reduction
                          8
     Percent Positives




                          7
                          6
                          5
                          4
                          3
                          2
                          1
                          0
                                                  2000                              2010

                              *FSIS results of broilers analyzed for Salmonella



AMERICAN MEAT INSTITUTE
Incidence of Foodborne Illness
                                                   2000-2010: Listeria*
                                       0.32            Unchanged
                                        0.3
    Incidence per 100,000 Population




                                       0.28

                                       0.26

                                       0.24

                                       0.22

                                        0.2
                                                     2000                                        2010
                                                                       Year


            *Vital Signs: Incidence and Trends of Infection with Pathogens Transmitted Commonly Through Food — Foodborne Diseases
            Active Surveillance Network, 10 U.S. Sites, 1996–2010

AMERICAN MEAT INSTITUTE
Prevalence of Listeria in RTE Meat and
                 Poultry Products*
                                1.6
                                1.4                            80% Reduction
            Percent Positives




                                1.2
                                 1
                                0.8
                                0.6
                                0.4
                                0.2
                                 0
                                      2000                                      2010

  * FSIS results of ready-to-eat products analyzed for Listeria monocytogenes – summary by all projects

AMERICAN MEAT INSTITUTE
BSE Safeguards




AMERICAN MEAT INSTITUTE
BSE Safeguards
        • Import control: Since 1989, U.S. has banned imports
          of cattle and beef products from any country with
          BSE.
        • Animal Surveillance: USDA veterinarians stationed at
          every plant to check cattle for diseases – including
          BSE.
        • Feed restrictions: Feeding of protein derived from
          ruminant animals has been banned since 1997.
        • All non-ambulatory cattle are removed from
          processing.
        • Specified Risk Materials are removed from cattle 30
          months of age and older, and small intestine and
          tonsils are removed from cattle of all ages.

AMERICAN MEAT INSTITUTE
AMI & Worker Safety
Employment/Wages
        • In 2010 there were over 500,000 workers directly
          employed in the U.S. meat and poultry packing and
          processing industries.
        • Their combined salaries totaled more than $19
          billion.
        • The meat and poultry industry impacts firms in all
          509 sectors of the U.S. economy, in every state and
          congressional district in the country.
        • Industry’s economic “ripple effect” generates $832.4
          billion annually to the U.S. economy or roughly 6% of
          the entire GDP.


AMERICAN MEAT INSTITUTE
AMERICAN MEAT INSTITUTE
OSHA
        • Occupational Safety and Health Act of 1970
          developed to ensure safe working conditions for all
          employees in all industries
        • Because the meat and poultry industry is labor
          intensive and because meat processing requires
          sharp tools and repetitive motion, selecting proper
          equipment for the job is critical and required by OSHA
          standards.




AMERICAN MEAT INSTITUTE
AMERICAN MEAT INSTITUTE
Voluntary Ergonomic Guidelines
        • 1990, U.S. meat industry with OSHA and the United
          Food and Commercial Workers union, developed
          Voluntary Ergonomic Guidelines for the Meat Packing
          Industry.
        • Prevent occurrence of Musculoskeletal Disorders
          (MSDs) in the workplace through:
                –   Worksite Analysis
                –   Hazard Prevention and Control
                –   Medical Management
                –   Training and Education
        • AMIF Conference on Worker Safety and Health
        • Website: www.workersafety.org


AMERICAN MEAT INSTITUTE
AMERICAN MEAT INSTITUTE
Occupational Injury and Illness Rates




AMERICAN MEAT INSTITUTE
Animal Handling &
    Welfare
Animal Handling
        • AMI works closely with Dr. Temple Grandin
        • Developed the “AMI Audit.” Criteria includes:
                – Livestock vocalizations that may indicate stress
                – Slips and falls that can cause injury
                – The accuracy of stunning
                – The effectiveness of stunning techniques in animals that are
                  insensitive to pain
                – The use of electric prods
        • Animal Care and Handling Annual Conference
        • AMI members share information on how to enhance
          animal welfare
        • Website: www.animalhandling.org

AMERICAN MEAT INSTITUTE
AMERICAN MEAT INSTITUTE
Animal Welfare
        • Industry embraces the idea that enhanced animal
          welfare has distinct additional benefits:
                –   Enhanced meat quality
                –   Enhanced plant efficiency
                –   Improved worker safety
                –   Enhanced morale




AMERICAN MEAT INSTITUTE
Customer Outreach
Customer Outreach

        • Examples of AMI’s Customer Outreach Efforts
          Include:
                –   Meat & Poultry Facts Booklet
                –   MeatMattersInfo.org
                –   MeatMythCrushers.com
                –   SafeFoodInc.com
                –   SustainableMeatIndustry.org
                –   CornforFoodnotFuel.com




AMERICAN MEAT INSTITUTE
Customer Outreach




AMERICAN MEAT INSTITUTE
Meat Myth Crushers
Meat MythCrushers
        • Fewer than five percent of Americans live on farms.
          The majority are separated from farming by multiple
          generations.

        • Americans are vulnerable to media myths and
          misinformation.

        • Meat MythCrushers goal is to crush the myths and
          provide referenced facts to make informed choices
          that are right for the consumer.



AMERICAN MEAT INSTITUTE
Meat MythCrushers




AMERICAN MEAT INSTITUTE
2012 AMI Expo
AMI Expo

        • May 1 – 3, 2012

        • Dallas Convention Center – Dallas, Texas

        • AMI Expo is co-locating with the FMI 2012 Show,
          UFPA's United Fresh and the U.S. Food Showcase,
          bringing together almost 1,200 exhibitors and
          25,000 attendees in Dallas.




AMERICAN MEAT INSTITUTE
WWW.AMIEXPO.COM




AMERICAN MEAT INSTITUTE
WWW.AMIEXPO.COM

            Join Us!
            May 1 – 3, 2012
            Dallas, Texas




AMERICAN MEAT INSTITUTE

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9 Patrick Boyle AMI Situación y Retos del Sector Cárnico

  • 1. Meat Sector Situation and Challenges Situación y Retos del Sector Cárnico J. Patrick Boyle President American Meat Institute
  • 2. Agenda • Who Is AMI? • Importance of International Trade for Meat and Livestock Industry • U.S.-Mexico Trade Review • U.S.-Mexico Meat Processing Industry Collaboration • AMI and Food Safety and Inspection • AMI and Worker Safety • Animal Handling and Welfare • Customer Outreach • Meat Myth Crushers • 2012 AMI Expo in Dallas AMERICAN MEAT INSTITUTE
  • 4. Who We Are • Represent 95% of red meat and 70% of turkey processing companies in the U.S • Monitor Legislation, Regulations and Media Activity that impacts our industry • Governed by our elected Officers, Executive Committee and Board of Directors • Staffed by 32 professionals. • Policy Committees AMERICAN MEAT INSTITUTE
  • 5. Importance of International Trade to Meat and Livestock Industry
  • 6. Global Outlook on Meat Industry • World meat production is not keeping up with consumer demand • Demand is decreasing in the U.S., but increasing rapidly in developing economies • Supplies of some meats, especially beef, will be severely constrained over the short term • International trade is essential to the industry AMERICAN MEAT INSTITUTE
  • 8. U.S. Cattle Inventory Declining Source: CME AMERICAN MEAT INSTITUTE
  • 9. U.S. Cattle Inventory Declining Source: CME AMERICAN MEAT INSTITUTE
  • 10. U.S. Meat Production Declining Source: CME AMERICAN MEAT INSTITUTE
  • 11. U.S. Meat Production Declining • The decline in production has been exacerbated by the recent drought in the Southern Plains states of the U.S. AMERICAN MEAT INSTITUTE
  • 12. U.S. Drought Further Reducing Cattle Supplies AMERICAN MEAT INSTITUTE
  • 13. Top Cattle Slaughtering States AMERICAN MEAT INSTITUTE
  • 14. Global Outlook on Meat Industry • Meat consumption is trending down in the U.S. • However, more consumers from emerging economies are entering the market, sending prices for meat higher • For North American meat producers, international trade will be increasingly important in the coming years. AMERICAN MEAT INSTITUTE
  • 15. U.S. Meat Consumption Declining Source: CME AMERICAN MEAT INSTITUTE
  • 16. More Consumers, Higher Prices Source: CME AMERICAN MEAT INSTITUTE
  • 17. Result: Increasing Reliance on Trade AMERICAN MEAT INSTITUTE
  • 18. U.S. Trade Snapshot • The U.S. is the third largest beef exporter in the world, exporting 1,287,372 metric tons in 2011 for a value of close to $5.41 billion. Top markets for U.S. beef were Canada, Mexico, and Japan. • The U.S. is the world’s largest pork exporter, with exports topping 2.26 million metric tons, worth $6.1 billion in 2011. Top markets include Japan, Mexico and China/Hong Kong. • Poultry exports in 2011 reached 3.9 million metric tons, valued at $5 billion. Top three markets were China, Mexico, and Canada. AMERICAN MEAT INSTITUTE
  • 20. U.S.-Mexico Meat Trade • Mexico is the U.S.’s second largest market for exports of beef, pork and poultry products. • The U.S. exported a combined $2.8 billion in meat products to Mexico in 2011. • The U.S. also imported $371.6 million in meat products from Mexico in 2011, and $619 million in cattle. AMERICAN MEAT INSTITUTE
  • 21. U.S.-Mexico Meat Trade under NAFTA Source: FAS AMERICAN MEAT INSTITUTE
  • 23. U.S.-Mexico Industry Collaboration • U.S.-Mexico Cross-Border Trucking Dispute • AMI Supported Mexico’s position • Submitted comments to the U.S. government in May 2011 reinforcing the importance of the U.S. honoring it’s NAFTA commitments AMERICAN MEAT INSTITUTE
  • 24. U.S.-Mexico Industry Collaboration • The industry supports science as the basis for all trade and market access decisions • Opportunities exist for further collaboration on Mexico’s current U.S. beef restrictions – 30 month age limit – Export Verification Program – Mechanically Separated and Ground Beef – Tripe (small intestines) AMERICAN MEAT INSTITUTE
  • 25. NAFTA Regulatory Cooperation Initiative • U.S. and Mexican industries have come together to support progress under the 21st Century Border Initiative • Goal: Reduce Unnecessary, Redundant and Expensive Regulatory Burdens on the meat industry in the NAFTA Region. • AMI is working closely with Guillermo Maynez and Luis Musi Letayf of COMECARNE on this initiative. AMERICAN MEAT INSTITUTE
  • 26. NAFTA Regulatory Cooperation Initiative • Initiative Currently Focused on Three Main Areas: – Reducing Border Inspection Delays – Reducing Microbial Testing at the Border – Implementing an E-Documentation System for Export Certificates in all Three NAFTA Countries AMERICAN MEAT INSTITUTE
  • 27. AMI and Food Safety and Inspection
  • 28. AMI Foundation • The American Meat Institute Foundation (AMIF) is a non-profit research, education and information foundation established by the American Meat Institute. • AMIF seeks to identify technologies and practices that enable meat and poultry companies to produce safer and more nutritious meat and poultry products. • The Foundation also provides resources to consumers to empower them with information to select and prepare safe and nutritious meat and poultry products for their families. AMERICAN MEAT INSTITUTE
  • 30. AMI Foundation U.S. meat is some of the safest meat in the world. AMERICAN MEAT INSTITUTE
  • 31. Incidence of Foodborne Illness 2000-2010: E. coli* 2.5 55% Decrease Incidence per 100,000 Population 2 1.5 1 0.5 0 2000 2010 Year *Vital Signs: Incidence and Trends of Infection with Pathogens Transmitted Commonly Through Food — Foodborne Diseases Active Surveillance Network, 10 U.S. Sites, 1996–2010 AMERICAN MEAT INSTITUTE
  • 32. Prevalence of E. coli O157:H7 in Ground Beef* 1 0.9 72% Reduction 0.8 Percent Positives 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 2000 2010 * Microbiological results of raw ground beef products analyzed for Escherichia coli O157:H7. AMERICAN MEAT INSTITUTE
  • 33. Incidence of Foodborne Illness 2000-2010: Salmonella* 18 24% Increase 17 Incidence per 100,000 Population 16 15 14 13 12 11 10 2000 2010 Year *Vital Signs: Incidence and Trends of Infection with Pathogens Transmitted Commonly Through Food — Foodborne Diseases Active Surveillance Network, 10 U.S. Sites, 1996–2010 AMERICAN MEAT INSTITUTE
  • 34. Prevalence of Salmonella in Ground Beef* 3.5 33% Reduction 3 Percent Positives 2.5 2 1.5 1 0.5 0 2000 2010 *FSIS results of ground beef analyzed for Salmonella AMERICAN MEAT INSTITUTE
  • 35. Prevalence of Salmonella in Pork* 7 6 61% Reduction Percent Positives 5 4 3 2 1 0 2000 2010 *FSIS results of market hogs analyzed for Salmonella AMERICAN MEAT INSTITUTE
  • 36. Prevalence of Salmonella in Chicken* 10 9 26% Reduction 8 Percent Positives 7 6 5 4 3 2 1 0 2000 2010 *FSIS results of broilers analyzed for Salmonella AMERICAN MEAT INSTITUTE
  • 37. Incidence of Foodborne Illness 2000-2010: Listeria* 0.32 Unchanged 0.3 Incidence per 100,000 Population 0.28 0.26 0.24 0.22 0.2 2000 2010 Year *Vital Signs: Incidence and Trends of Infection with Pathogens Transmitted Commonly Through Food — Foodborne Diseases Active Surveillance Network, 10 U.S. Sites, 1996–2010 AMERICAN MEAT INSTITUTE
  • 38. Prevalence of Listeria in RTE Meat and Poultry Products* 1.6 1.4 80% Reduction Percent Positives 1.2 1 0.8 0.6 0.4 0.2 0 2000 2010 * FSIS results of ready-to-eat products analyzed for Listeria monocytogenes – summary by all projects AMERICAN MEAT INSTITUTE
  • 40. BSE Safeguards • Import control: Since 1989, U.S. has banned imports of cattle and beef products from any country with BSE. • Animal Surveillance: USDA veterinarians stationed at every plant to check cattle for diseases – including BSE. • Feed restrictions: Feeding of protein derived from ruminant animals has been banned since 1997. • All non-ambulatory cattle are removed from processing. • Specified Risk Materials are removed from cattle 30 months of age and older, and small intestine and tonsils are removed from cattle of all ages. AMERICAN MEAT INSTITUTE
  • 41. AMI & Worker Safety
  • 42. Employment/Wages • In 2010 there were over 500,000 workers directly employed in the U.S. meat and poultry packing and processing industries. • Their combined salaries totaled more than $19 billion. • The meat and poultry industry impacts firms in all 509 sectors of the U.S. economy, in every state and congressional district in the country. • Industry’s economic “ripple effect” generates $832.4 billion annually to the U.S. economy or roughly 6% of the entire GDP. AMERICAN MEAT INSTITUTE
  • 44. OSHA • Occupational Safety and Health Act of 1970 developed to ensure safe working conditions for all employees in all industries • Because the meat and poultry industry is labor intensive and because meat processing requires sharp tools and repetitive motion, selecting proper equipment for the job is critical and required by OSHA standards. AMERICAN MEAT INSTITUTE
  • 46. Voluntary Ergonomic Guidelines • 1990, U.S. meat industry with OSHA and the United Food and Commercial Workers union, developed Voluntary Ergonomic Guidelines for the Meat Packing Industry. • Prevent occurrence of Musculoskeletal Disorders (MSDs) in the workplace through: – Worksite Analysis – Hazard Prevention and Control – Medical Management – Training and Education • AMIF Conference on Worker Safety and Health • Website: www.workersafety.org AMERICAN MEAT INSTITUTE
  • 48. Occupational Injury and Illness Rates AMERICAN MEAT INSTITUTE
  • 49. Animal Handling & Welfare
  • 50. Animal Handling • AMI works closely with Dr. Temple Grandin • Developed the “AMI Audit.” Criteria includes: – Livestock vocalizations that may indicate stress – Slips and falls that can cause injury – The accuracy of stunning – The effectiveness of stunning techniques in animals that are insensitive to pain – The use of electric prods • Animal Care and Handling Annual Conference • AMI members share information on how to enhance animal welfare • Website: www.animalhandling.org AMERICAN MEAT INSTITUTE
  • 52. Animal Welfare • Industry embraces the idea that enhanced animal welfare has distinct additional benefits: – Enhanced meat quality – Enhanced plant efficiency – Improved worker safety – Enhanced morale AMERICAN MEAT INSTITUTE
  • 54. Customer Outreach • Examples of AMI’s Customer Outreach Efforts Include: – Meat & Poultry Facts Booklet – MeatMattersInfo.org – MeatMythCrushers.com – SafeFoodInc.com – SustainableMeatIndustry.org – CornforFoodnotFuel.com AMERICAN MEAT INSTITUTE
  • 57. Meat MythCrushers • Fewer than five percent of Americans live on farms. The majority are separated from farming by multiple generations. • Americans are vulnerable to media myths and misinformation. • Meat MythCrushers goal is to crush the myths and provide referenced facts to make informed choices that are right for the consumer. AMERICAN MEAT INSTITUTE
  • 60. AMI Expo • May 1 – 3, 2012 • Dallas Convention Center – Dallas, Texas • AMI Expo is co-locating with the FMI 2012 Show, UFPA's United Fresh and the U.S. Food Showcase, bringing together almost 1,200 exhibitors and 25,000 attendees in Dallas. AMERICAN MEAT INSTITUTE
  • 62. WWW.AMIEXPO.COM Join Us! May 1 – 3, 2012 Dallas, Texas AMERICAN MEAT INSTITUTE