In a crowded, noisy marketplace, building the best app/theme/widget/whatever isn't good enough anymore. How to sell yourself, your expertise, and your products to the right people to make it happen. Includes memes, batman, and the required Glengarry Glen Ross slide

1. If You Build It They
Won’t Come
Why Not and How to Fix It
Chris Conrey - Levers
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6. ROI
http://inoveryourhead.net/your-marketing-job-is-
about-to-become-an-engineering-job-get-ready
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10. Google Analytics
Track Everything
Excel
Everyone loves Excel!
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11. Be Like Batman
Now is not the time for fear, that comes later
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12. Be Like Batman
Now is not the time for fear, that comes later
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16. EMAIL
OFFLINE
ORGANIC
MARKETING AFFILIATES
SEARCH
PPC
SOCIAL
PHONE CALLS
ALL OF THESE SOURCES HAVE
LEVERS THAT MANIPULATE THEIR
QUALITY & LIKELIHOOD
TO BECOME
BUYERS
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17. Split Test Everything
Not really everything
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18. Automate Where You Can
There’s more than you think
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20. Questions?
Chris Conrey
chris@leve.rs
@conrey
http://leve.rs
Wednesday, October 16, 13