Content Marketing or Inbound Marketing is something we are hearing a lot more about. You and your marketing team are busy, so this presentation aims to give you a very high level overview about the whats and some how's of Content Marketing.
8. 5 years later things havent changed
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9. In fact Content is even more
important now
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14. Content Marketing is the most complete
advertising strategy available to advertisers
todayhttp://mediacdn.snorgcontent.com/media/catalog/prod
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15. it speaks to consumers at every
stage of the purchase funnel
18. Content marketing is being used by some of
the greatest marketing organizations …and by
small businesses and one-person shops all
around the globe.
19. “A recent survey of marketers based largely
in the United Kingdom and Europe showed
that 70 percent would increase their content
budgets this year.”
Alexander Jutkowitz, Ad Age, April 2013
22. It is challenging to get it right
– there is a gap between the
dream and reality.
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23. The dream, is to…
Publish amazing blog content every day.
Create new lead generation offers every week.
Design beautiful, engaging images to share on
social media.
Newsjack in the blink of an eye.
Be on the cutting edge of new content formats
and ideas
24. The reality is wildly different….
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25. It can look more like this….
Publish blog posts when someone has time to write
Create a a new lead generation offer before the end
of the quarter.
Maintain a largely image-free social media
presence
Newsjacks a few days after news breaks
remain about 12 months behind adoption of new
content trends
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26. The key to successful content
marketing is to…...
27. …stop thinking about how to
shock your audience into
paying attention. Instead, start
thinking about what they might
want to knowhttp://redbeacon.s3.amazonaws.com/homeguides%2Farticles%2Fthumbs%2F5_ways_to_prevent_electrical_sho
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28. what could your organization share
that might make people come back day
after day?
29. Doing this right is more expensive and
time-consuming than sending a press
release or tweeting.
30. If brands want to become media
platforms, they have to accept some of the
costs of being a publisher.
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31. .
Content marketing allows you to create
brand affinity but can also be powerful
in building a new audience of potential
customers
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32. Content marketing is a great
tool for thought
leadership, education and
customer relations.
33. Once content is created, search and
social networks can distribute, but
make sure you distribute it to others
who may not know it (or you) exists.
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34. Executives from American
Express, Unilever’s Degree Men and eBay
shared their rules for success at
Contently’s Social Commerce Summit…..
35. Plan ,
Find the right content hook,
Play to passions,
Operate as a newsroom, ,
Evolve your strategy,
Tell real stories,
Monitor and evaluate ,
Measure
They are……
36. The power of content marketing is that it
gets prospects to lower their Marketing
Defense Systems for a few minutes. Long
enough, to get their attention and earn
their custom.
Velocity partners
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37. There is a danger of a deluge of
content
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38. Which will just have people
running scared
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39. But the winners will be those
that build Great Content Brands
Velocity partners
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40. So be a brand that is famous for
producing intelligent, useful &
entertaining content that’s always worth
consuming.
Velocity partners