55. “ Working with what you’d
call a “preferred partner” is
a great way to drastically
increase your brand’s
exposure for no cost”
Brand Torrent Blog
Preferred Partners
56.
57.
58.
59.
60.
61. Its not what you say that
matters
ITS WHAT YOU DO
62.
63. A service company that happens
to sell________
shoes
and handbags
and clothing
and eyewear
and watches
and accessories
and eventually anything and everything
65. “This is my second order.
For the second time you
have gone above and
beyond the call of duty. I can
hardly wait until I need more
shoes, I will be back.”
69. “…take the time and money and
effort you'd put into an
expensive logo and put them
into creating a product and
experience and story that
people remember instead.”
Seth Godin
Hinweis der Redaktion
We are all conscious of our logos and brands, but maybe sometimes not for the right reasons
SO what is a brand
In the early days of brands it was to instill confidence
So no matter where you went if you saw a bottle of Heinz Ketchup you knew that it was going to be good
Quality now is the base line
A logo is like a first name, it's an identifier
People are Gut based
They base things on their gut instincts
About your product/service/organisation
How do you create that Gut Feeling in people
Campaigning leads to a constantly changing story
People arent sure what to think of you
You don’t really have a brand
You have no loyalty
O2 are committing
They are committing to enhance my life, and with an iphone they do that
Give me a good service and their phones work
They have set a standard, do they always hit the mark….NO, but they are committed to get there
Nike want you to be victorious
Building your brand on core principles that never change
A Raving Fan isnt just a customer (donor) who is satisifed and content with how they have been treated.
No they are so excited about the way you treat them that they want to tell stories about you, become a part of your sales force
Tell Stories
Don’t try to be all things to all people
Focus
Stand for Something
They were just selling Juice
Technically taking on the big guys (soft drinks)
They focussed on healthy and green
Their market place was at a music festival
They raised the bar
They put messages on their bottles like “If you are a bit bored why not call the Banana Phone”
They deeply believe in things, They know who they are
The new trick is not to have a trick, its to be honest
They communicate their values