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High Performance SEO & Inbound Marketing Agency

SEO 101 – Tips and Tactics
By James Norquay
Consulting Director
WHO AM I?
JAMES NORQUAY
CONSULTING DIRECTOR
 8 years experience in SEO and Digital Marketing
 Experience in ASX and global US based companies and also a
experience on Start Up’s and SMB’s.
Rated in the top 15 global SEO’s by Moz
Have worked on SEO and digital marketing directly with the
following businesses over the last few years:
WHERE HAVE WE BEEN
FEATURED?

……and PLENTY more sites
So what is the
Australian
market like for
digital and SEO?
16.7 MILLION
AUSTRALIANS ONLINE
 Over 16.7 million Australians online and a VERY
large percentage of these users are searching on
Google (92%+) on a monthly basis so SEO is
highly important to reach key customers.

Source: Nielson
GOOGLE DOMINATES THE
AUSTRALIAN MARKET

Source: Nielson
So tell me
about SEO??
1. WHO HAS A WEBSITE?
 Who knows what SEO is? Who does SEO full time?

2. WHO KNOWS WHAT SEO IS?
PAID SEARCH (RED) &
ORGANIC SEARCH (GREEN)
ORGANIC RANKING
FIRST PLACE CTR

Source: xeobits
KEY ELEMENTS OF SEO ARE:
1. URL 2. ON PAGE
3. LINKS 4. SOCIAL

Source: Matthemathman
So tell me
about Domains
and URLS?
PICKING THE RIGHT DOMAIN
IS IMPORTANT
EXACT MATCH IS STILL GOOD

Source: domain name sales
GOOD DOMAINS ARE
VERY EXPENSIVE

Source: domain name sales
URL SET UP ON YOUR
SITE FOR SEO BENEFIT
GOOD
domain
name
structure:

BAD
domain
name
structure:
Source: Moz
So tell me about
Off Site SEO and
Backlinks?
RANKING ELEMENTS
KEY AREAS

Source: Moz
SOME EXAMPLES
OF LINKS

Source: Moz
LINK BUILDING
QUALITY NOT QUANTITY
Link building has changed it
is more important than ever
to implement a high quality
link building strategy which
is future proofed.
QUICK WAYS TO GAIN
QUALITY LINKS
Track brand mentions via Google Alerts!
Competitive Link Research is highly
important!

http://www.opensiteexplorer.org/
http://ahrefs.com

Make sure you include embed
sections on Image and video
content!
TRACK MENTIONS &
ASK FOR LINKS

http://freshwebexplorer
.seomoz.org
http://analytics.topsy.com
QUICK WAYS TO
GAIN LINKS

High quality
profile sites and
high quality
content!
DON’T OVER DO THINGS

Interflora was penalised heavily
by Google for placing over 150+
similar Advertorials.

Don’t use similar copy on a huge
number of websites.
Keep things natural.
DON’T USE SPAMMY
LINK BUILDING

You will probably
receive this
warning from
Google if you do:
So tell me
about On Site &
Technical SEO?
ON PAGE SEO KEY
ELEMENTS

Source:
Moz
ON PAGE TAG
RESTRICTIONS

Source:
Moz
MAKE SURE YOU IMPLEMENT
MARK UPS & META DATA
Google+ Mark-up (Rel=Author)..

Facebook Meta OG Mark Up
Data..

Twitter Card Mark-up..

Also Making sure title and meta
mark ups are the correct size!!
(Size guide prior slide)

More Information:
http://blog.iacquire.com/2013/02/21/18-metatags-every-webpage-should-have-in-2013/
DO NOT DUPLICATE
WEBSITE CONTENT
TECHNICAL SEO IS STILL
HIGHLY IMPORTANT
TRACK YOUR SITE IN GOOGLE
WEBMASTER TOOLS ON A DAILY
BASIS FOR TECHNICAL ISSUES

https://www.google.com/webmasters/tools/
So tell me about
which social media
sites impact SEO?
SOCIAL MEDIA ELEMENTS
TO THINK ABOUT

Source:
Moz
GET ON GOOGLE+
GET ON GOOGLE+

Image: Eric Engage
USE SOCIAL MEDIA
SHARING BUTTONS

http://jamesnorquay.com/an-interview-exmember-matt-cuttss-search-quality-team/
Are there any
other important
SEO areas?
NOT PROVIDED DATA

Source: notprovidedcount.com
HUMMINGBIRD

Image: Eric Engage
HUMMINGBIRD

Image: Eric Engage
REMEMBER LOW QUALITY
CAN KILL YOUR TRAFFIC

A low quality SEO strategy and low quality link
building campaign can have this type of negative
effect on your websites organic traffic.
This is not one of my clients !
Example of how powerful
SEO can be if done correctly

400,000 unique organic SEO visitor’s increase comparing:
2012 to 2013 month on month!
This is a current client!
So now I know a bit
more about SEO.
It’s time to DRINK!
THANK YOU – HOW TO GET
IN CONTACT WITH ME?
 Website:
prosperitymedia.com.au
Email:
James@prosperitymedia.com.au
Phone:
 1300 886 452
Or come and get a card!

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