SEO has changed over the last few years, yet many of the basics still stay the same. This presentation aims to show you key areas of SEO for 2014 and beyond.
1. High Performance SEO & Inbound Marketing Agency
SEO 101 – Tips and Tactics
By James Norquay
Consulting Director
2. WHO AM I?
JAMES NORQUAY
CONSULTING DIRECTOR
8 years experience in SEO and Digital Marketing
Experience in ASX and global US based companies and also a
experience on Start Up’s and SMB’s.
Rated in the top 15 global SEO’s by Moz
Have worked on SEO and digital marketing directly with the
following businesses over the last few years:
4. So what is the
Australian
market like for
digital and SEO?
5. 16.7 MILLION
AUSTRALIANS ONLINE
Over 16.7 million Australians online and a VERY
large percentage of these users are searching on
Google (92%+) on a monthly basis so SEO is
highly important to reach key customers.
Source: Nielson
19. LINK BUILDING
QUALITY NOT QUANTITY
Link building has changed it
is more important than ever
to implement a high quality
link building strategy which
is future proofed.
20. QUICK WAYS TO GAIN
QUALITY LINKS
Track brand mentions via Google Alerts!
Competitive Link Research is highly
important!
http://www.opensiteexplorer.org/
http://ahrefs.com
Make sure you include embed
sections on Image and video
content!
21. TRACK MENTIONS &
ASK FOR LINKS
http://freshwebexplorer
.seomoz.org
http://analytics.topsy.com
22. QUICK WAYS TO
GAIN LINKS
High quality
profile sites and
high quality
content!
23. DON’T OVER DO THINGS
Interflora was penalised heavily
by Google for placing over 150+
similar Advertorials.
Don’t use similar copy on a huge
number of websites.
Keep things natural.
24. DON’T USE SPAMMY
LINK BUILDING
You will probably
receive this
warning from
Google if you do:
28. MAKE SURE YOU IMPLEMENT
MARK UPS & META DATA
Google+ Mark-up (Rel=Author)..
Facebook Meta OG Mark Up
Data..
Twitter Card Mark-up..
Also Making sure title and meta
mark ups are the correct size!!
(Size guide prior slide)
More Information:
http://blog.iacquire.com/2013/02/21/18-metatags-every-webpage-should-have-in-2013/
41. REMEMBER LOW QUALITY
CAN KILL YOUR TRAFFIC
A low quality SEO strategy and low quality link
building campaign can have this type of negative
effect on your websites organic traffic.
This is not one of my clients !
42. Example of how powerful
SEO can be if done correctly
400,000 unique organic SEO visitor’s increase comparing:
2012 to 2013 month on month!
This is a current client!
43. So now I know a bit
more about SEO.
It’s time to DRINK!
44. THANK YOU – HOW TO GET
IN CONTACT WITH ME?
Website:
prosperitymedia.com.au
Email:
James@prosperitymedia.com.au
Phone:
1300 886 452
Or come and get a card!