Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Effective In-House SEO - SMX Sydney 2012
1. Effective In House SEO
By James Norquay
Senior Consultant – SEO & Social Media
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2. Who Am I?
James Norquay
7+ Years SEO/Social Media Experience
Worked for – Aegis Media / Columbus Search, Virgin
Mobile Australia, Havas Digital, RJ Network, Various
Private SEO contract roles + Many more online
contracts.
Regular Poster on the following sites:
Ranked 10 out of 11,800+ global SEO’s on SEOmoz
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3. Agenda
1. Working with Staff
2. Business Research and Planning
3. Leveraging Media and content
4. Getting More SEO Budget
5. Large Scale Link Building
6. Working with Social Media Teams
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8. Development Road Blocks
-Development Cycle: SEO changes can take
6 months if there is a long release cycle.
- Developers not wanting to implement SEO
recommendations.
- How to speed things up?
- Development KPI’s SEO.
- Development SEO training
- Make Developers a key part of the project.
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12. Leverage PPC Teams and Work Together
-Take the conversion information
from PPC to assist SEO.
- Take Traffic data from PPC to
assist SEO.
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14. SEO Training for Staff
- Have SEO 101’s for all new staff in web dev/
Online Marketing and social media monthly or
quarterly.
- Hold brain storming sessions monthly.
- Hold in work shops quarterly.
- Inform staff of the latest industry
developments from top sites below:
searchengineland.com searchenginewatch.com SEOmoz.org
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17. Knowledge of Product Range
Investigate the company in depth, history, research existing and plan for new
products which are yet to be released.
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22. Leverage Offline Media For SEO, don’t just use PPC
Opportunities
Paid search presence (Yes) Mobile Presence (Yes)
Organic SEO presence (NO)
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27. Setting Basic KPI’s
Increase on Brand (organic) Traffic % & Orders
Increase on Generic (organic) Non Brand Traffic % & Orders
Increase in total number of keywords driving traffic
Increase in referring domain traffic
37. Social Media Competitions for Link Building
- Create apps which emphasise
sharing back to the main website!
- 5,590+ links built to destination
site from Facebook app.
- People love a give away!
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38. Agency Management - OSE and Majestic –
Check Past Work of Agency Partners
www.opensiteexplorer.org
www.majesticseo.com
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43. Reach out to Brand Ambassadors on Social Media
www.topsy.com
www.followerwonk.com
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44. Pinterest SEO Opportunity – Make Great
info graphics or images people love!
•14,000 RE pins
•40,000+ website visitors from the image.
Source: http://www.seomoz.org/blog/going-viral-on-
pinterest-driving-big-traffic-and-making-pinterest-a-real-
marketing-solution
45. Pinterest SEO Opportunity
- 40,000+ Additional Visitors in a 1 day period from Pinterest.
Source: http://www.seomoz.org/blog/going-viral-on-pinterest-driving-big-
traffic-and-making-pinterest-a-real-marketing-solution
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46. Make Sure you also have sharing buttons where
possible!
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47. Become Content Marketers on Social Media
Flickr
White
YouTube
Papers
Blogs Google+
Website
Guides Twitter
Guest
Posts LinkedIn
PR
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48. A Company Blog is still Highly Important!
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49. Rel Author Use – On Blogs (Highly Important)
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50. Great Content = Great Links
Source: SEOmoz.org
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