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Connectifyed: Social Network Analysis for journalists
Social
Network
Analysis
no…
not those
social networks
but the real life social networks that
exist all around us
using powerful statistics,
we can learn a lot of often
unseen things about
what’s going on in those
social networks
imagine what that could mean for journalism
can’t?
well, we’ll give you
a pretty basic
example
Imagine…
you’re at a city
council meeting
and the mayor
doesn’t
seem all that
happy
You’re not sure why
so
you ask…
Connectifyed: Social Network Analysis for journalists
It doesn’t go well
it makes you
wonder
Connectifyed: Social Network Analysis for journalists
Connectifyed: Social Network Analysis for journalists
what’s the
Mayor’s deal?
your
D EA D L I N E
 approaches
so, you go over
  your notes
Connectifyed: Social Network Analysis for journalists
it’s slow going

   and your
deadline inches
     near
Connectifyed: Social Network Analysis for journalists
Connectifyed: Social Network Analysis for journalists
Connectifyed: Social Network Analysis for journalists
the mayor’s temper tantrum
is a m y s t e r y
Connectifyed: Social Network Analysis for journalists
then
Connectifyed: Social Network Analysis for journalists
you have an idea
things were going
well until


XYZ Corp.
came up in the
meeting
they wanted permission to build a new factory by the river, but the council said no
the
        XZY Corp.
mayor
but nothing (at least that you can see) ties them together
the
        XZY Corp.
mayor
so, you start with what you know about the mayor
      and make a graph of his social network
XZY
                               Corp.

the city
council




                      the
 the
                     mayor’s
mayor                 wife




            the
           mayor’s
            son
that’s a good start, but it still doesn’t explain the mayor’s reaction
Connectifyed: Social Network Analysis for journalists
then, you remember the mayor’s brother-in-law
XZY
                                  Corp.
the city
council
                       the
                     mayor’s
                     brother
                     -in-law



 the
mayor
                         the
                        mayor’s
                         wife


            the
           mayor’s
            son
he’s the city’s richest businessman
Company   Company     Company   Company      Company
     A         B           C         D            E
                                                          XZY
                                                         Corp.

                          the
                        mayor’s
                        brother
                        -in-law




                                      the
the city         the
                                     mayor’s
                mayor
council                               wife




                         the
                        mayor’s
                         son
but still, that doesn’t explain things
Why was the mayor
    so upset?
you look at the Mayor’s social network
and
do
some
analysis
ij   ji
the results are surprising … they tell you
that the
brother-in-law
is more important to
this story than
you thought
XZY
                                                          Corp.
  Company   Company     Company    Company      Company
     A         B           C          D            E




                           the
                        mayor’s
                        brother-
                         in-law




                                       the
the city         the
                                      mayor’s
                mayor
council                                wife




                         the
                        mayor’s
                         son
tada!!
suddenly, it all
makes sense

you celebrate!
a break through!
let us explain …

after focusing on the
brother-in-law
and after digging through
some SEC documents
Connectifyed: Social Network Analysis for journalists
Company                             XYZ
   E                               Corp.

          you learn that Company E is the majority
          shareholder of XYZ Corp.
Company
   E
           and…

           that the Mayor’s wife
           holds 49 percent of
           Company E’s stock
  the      (her brother’s company)

 mayor’s
  wife
XZY
  Company   Company     Company    Company      Company
     A         B           C          D            E
                                                          Corp.



                           the
                        mayor’s
                        brother-
                         in-law




                                       the
the city         the
                                      mayor’s
                mayor
council                                wife




                         the
                        mayor’s
                         son
so
When the city council said no to
XYZ Corp. …
$$$
They lost
And so did Company E
which means
so did the mayor’s wife
which means
so did the mayor
You write a story saying that
 it was all about the money
Connectifyed: Social Network Analysis for journalists
and come election day
the voters say goodbye to the mayor
your editor loves you
Connectifyed: Social Network Analysis for journalists
and you win an award for your watchdog reporting
Connectifyed: Social Network Analysis for journalists
all thanks to the power of

          Social Network Analysis
pretty cool, yeah?
visit http://connectifyed.com

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Connectifyed: Social Network Analysis for journalists