The document discusses the Smart Work Center (SWC), a connected urban development project that aims to enable sustainable and flexible work. The SWC brings together work facilities and services near residential communities to optimize workers' days. It advocates an approach where information is brought to users rather than users going to information. The SWC pilot in Amsterdam provides comprehensive flexible workspaces to large employers through leases and services. It has a business model, ICT architecture, and aims to scale nationally and internationally through viable business models and experience sharing.

1. Smart Work Center
a Connected Urban Development Project
Towards a Connected & Sustainable
way of working
Connected Urban Development
Bas Boorsma, Head CUD (Amsterdam)
IBSG, Cisco
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2. 1. Mega Trends
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3. Urban Mega-Factors influencing Work
Climate Change
Energy Prices
Mobility & Traffic Congestion
‘Work’ Is Changing
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4. 2. Principles of Connected and Sustainable Work
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5. Connected and Sustainable Work Perspective
“Bring the information to the user,
not the user to the information”
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6. Summary of Principles
Work force redefined
Pool more heterogeneous
More workers, less employees
21th century work space: work follows the worker
Collaboration and self-regulation
Work spaces are user-centric
Work and workers are central, buildings are not
Satellite Offices are (therefore) obsolete as is (tele)commuting
New resource optimization for employing
organizations
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7. Connected and Sustainable Work Perspective
“Connected and Sustainable Work renders
(tele)commuting obsolete…
…by redefining where works get done by who and
how”
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8. Key Enabling Factors
Benefits to all stakeholders
Supportive Culture
Reliable infrastructure
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9. Why CUD SWC Pilot In Amsterdam Region?
Amsterdam + Almere: Pervasive Broadband Infrastructure
Almere
Amsterdam
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10. 3. The CUD Smart Work Center
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11. CUD Smart Work Center
Close to residential community, bringing together all
relevant services and facilities as to:
Optimize ‘a day in the life of’ a worker
Bring information to the user, not the user to the
information
Taking physical transport out of the equation of
work insofar information exchange is concerned
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12. CUD Smart Work Center
• Business Model
• ICT Architecture
• Success Factors
• Scaling and next steps
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13. Business Model SWC
Providing comprehensive flexible work space propositions to larger
employers. Flexible work stations can be retained at any time by any
employee
The proposition includes the actual work space, connectivity, IP
phones, on the premise telepresence access, other hardware
Further services on the premises are provided by third parties and
can be retained separately (i.e. child day care, restaurant)
Leases per
squared meter +
possible
commission fees
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14. Business Model SWC (2)
One year agreements with large employers are imperative to the
short term viability of the SWC. Larger Employers therefore serve as
‘launching customers’. Individual ‘per day’ or ‘per hour’ arrangements
follow in secondary phase of SWC development
Financial advantages to the larger SWC customers emerge if the
customer translates SWC usage into a reduction of fixed work
stations at their own premises. A SWC aims to offer all-inclusive work
stations at 50 to 90% of the costs involved in maintaining fixed
traditional workspaces, allowing for substantial reductions in
operational cost to the customer
Leases per
squared meter +
possible
commission fees
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15. SWC ICTArchitecture(1)
Broadband Provisioning for Telepresence and high-end Internet Connectivity
Almere Other SWCs, TP
SWC
facilities and
connected
organizations
Fiber, 100 MB
Connection,
Provisioned by UNET
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16. SWC ICTArchitecture(2)
Who does what
Employers WTC
Data Security, laptops/PCs,
& Amsterdam
Users Individual work station assignment
Work Space Reservation System;
Collective ICT resources
Basic high end connectivity and
telepresence
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17. Critical Factors
Governance
Business model
SWC are ‘central’ in the work environment
A socially conducive and professional service setting
Broadband
An ensured heterogeneous work environment
Voluntary & Fun
The innovative, please
A fluid concept
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18. Scaling of CUD SWCs and next steps
Scaling in and around Amsterdam in collaboration with
a larger arrays of private partners, with the City of
Amsterdam in the role of initiator and enabler
Replication and scalability ensured by viable business
model (zero subsidies required)
Business Models, Value Cases, Updates and
Experiences to be shared and replicated worldwide
CUD SWC User Experience Research: Telematica
Instituut
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19. Scaling Smart Work Centers
Amsterdam + Wider ‘Randstad’ Region
Nationally
Quality Centre - Almere (Pilot) Den Bosch, Zwolle Amsterdam
Amsterdam Bright City - Zuid-As Amsterdam
Municipal Locations: WTC Amsterdam and City
Hall (to be confirmed)
Almere
RoC Amsterdam - Hilversum, Amsterdam,
Almere, final selection to be confirmed Schiphol
FlexOffice Partners – Rotterdam, Utrecht,
The Hague , Schiphol
Utrecht
The Hague
Internationally
Collaboration with global partners
Rotterdam
Telepresence Exchange Den Bosch
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