The document summarizes an upcoming race event being held by Chick-fil-A on March 24th, 2012 that is expected to draw 600 runners and attendees. The event will include a race as well as family-friendly activities and aims to raise money to support pediatric brain tumor research foundations. The event overview provides details on sponsorship opportunities for businesses, with benefits including promotion through Chick-fil-A's print and digital marketing channels as well as recognition at the event itself. Sponsorship levels range from $250 to $2,500.
2. Overview
The Chick-fil-A Race Series is happening on March 24, 2012 at
Chick-fil-A Falls Village! This race is proven to draw a crowd of
men, women, children, and families to enjoy a quality of life activity
in the Raleigh community. We eagerly expect 600 runners and
attendees at this event.
The Chick-fil-A Race Series is open to all ages. Directly across
from the finish line of the race there will be a free Family Fun Zone
providing an exciting activity area open to everyone including
inflatables, a clown and so much more.
As a business in the community, we want to offer you the
opportunity to partner with us in benefitting The Pediatric Brain
Tumor Foundation and The Cure Starts Now in honor of 8 year old
Ella Newmiller.
This event will provide an incredible way for you to connect with
individuals and families in the community while supporting a
worthy cause.
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3. Ella’s Story
Ella was diagnosed on April 29th, 2008 with a Diffuse
Intrinsic Pontine Glioma. This is a rare, aggressive, non-
operable tumor located in the pons area of the
brainstem. The prognosis for this type of tumor is
extremely grim. There is no cure, no known effective
treatment except for radiation-which, for some, provides
only temporary relief of the symptoms.
The Newmiller’s are local to Raleigh. Mark, who works at
NC State and Renee also have a twelve year old son, Jack.
www.ellasmiracle.com
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5. Chick-fil-A Race Series| 3.24.12 | Silver Sponsor
As a Silver Level Sponsor, your business will receive he below benefits as indicated. The cost for a Silver
Level Corporate Sponsorship is $500.
Print Media
•Sponsor logo displayed in both Chick-fil-A Capital Crossing and Falls Village (apprx. 75,000 transactions
per month)
Web
•Your company will be mentioned on our website www.mychickfila.com averaging 4,700 page views per
month
•Your company will also be mentioned on our Facebook pages (Chick-fil-A at Falls Village/ Chick-fil-A at
Capital Crossing) and Twitter Account (@mychickfila)
Event Day
•Silver Level Sponsors will be able to place coupons, advertisements, and/or flyers in the hospitality
bags given to each participant
•Your company will be included on a banner displaying company’s name and logo at the event
throughout the race course at mile markers, water tables, and the start/finish line
•Your company may register 2 runners free of charge for the Chick-fil-A at Falls Village and Chick-fil-A at
Capital Crossing Race
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6. Place a check mark next to your desired level of sponsorship
Platinum Level Sponsorship $2500
Gold Level Sponsorship $1000
Silver Level Sponsorship $500
Bronze Level Sponsorship $250
I, _______________________, on behalf of ____________________________, commit to sponsor the
Chick-fil-A Race Series of Raleigh.
______________________________________________
Authorized Signature Date
_______________________ ___________________________
Phone Number Email Address
Scan/Email your completed contract to cfamarketing@nc.rr.com or mail to the address below.
Payment for sponsorship should be made to either: The Pediatric Brain Tumor Foundation or The Cure Starts Now: NC Chapter
This payment can be mailed to the following address:
Chick-fil-A at Falls Village
Attn: CFA Race Series
6701 Falls of Neuse Road
Raleigh, NC 27615
If you have any questions, please do not hesitate to ask. Once payment is received, you will be provided with more information about the event along
with marketing materials for your place of business.
Thank you for your partnership!
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8. www.connectrace.net
For More Information Please Contact Us:
Katherine Hupert or Lindsey Danforth
Marketing Directors
cfamarketing@nc.rr.com
919.845.4556
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