Breakfast Munch and Winner Update after day 2

1. Breakfast Buddies:SocialCalm Update Conrad Chan Stanford University Computer Science ’13 http://on.fb.me/breakfastbuddies

2. Concept Breakfast has positive benefits for the mind and body throughout the entire day Targeting those who want to eat breakfast but have a hard time getting up in the morning Challenge: eat a meal before 11AM everyday this week, and prove it daily by posting on a Facebook event wall

3. Study Recruitment Facebook status: “TO EVERYONE I KNOW ON FACEBOOK- do you WANT to eat breakfast but you cant seem to get up in the mornings? LET ME KNOW! for class study” Gauge interest 17 direct responses to question, consensus that many feel this way Invited all of them to study through Facebook message Matched my expectation that there would be a large demand among college students for this product Public Facebook Event Made this my status On night before event start, messaged all “Maybe Attendings” to reconsider Email Lists

4. Iteration Details 1.0- Every night during the challenge week, I would send out an update message that reminded participants about the next morning and included 1) a list of people who ate breakfast that morning and 2) a list of people who didn’t 1.1- Starting on the second night, the messages also include a leaderboard of breakfast attendance To track cumulative progress Friendly competition  Fun

5. Results So Far Day 1 (Sunday morning): 13/21 ate breakfast (61.9%) Day 2 (Monday morning): 22/24 ate breakfast (91.7%) Potential reasons for increased percentage Day 2 follows first nightly message: no one wants to be on the fail list Harder to wake up on weekends

6. Behavior Design Techniques Social Accountability Escalation of commitment Participants need to say a Breakfast Oath before starting the project Hot Triggers in front of Highly Motivated People I send out nightly reminder for alarms tomorrow morning Motivation huge here: made clear in recruitment process what task entails, only dedicated will sign up Social accountability here- no one wants to look bad Smallest possible behavior: I don’t specify what size of breakfast is A participant considered a Starburst as breakfast on day 1, same participant ate cereal on day 2

7. Social, Simple, Fun Social Wall posts with pictures are inviting many to comment on the board and discuss Friends reminding each other on each other’s walls outside of event Simple All participants have to do is post on the wall before 11AM to confirm their task I only contact them once everyday (at night) Fun Food is fun, pictures make it funner Reading the posts on the event wall show that everyone’s having a good time Non-participants are reading the wall posts People are continually trickling into the study

8. Participants trickling in 19 Participants by Saturday evening(before Sunday morning/event start) However, 21 people in the challenge Sunday morning 24 in the challenge Monday morning Continually growing? Additional Participants do not harm the study Just naturally behind on leaderboard due to late start

9. Pitfalls A few members joined the group and are inactive Should I kick them out of the event? Afraid that leaderboard may discourage those on the bottom from continuing the challenge We’ll see about this later this week

10. Follow the challenge! http://on.fb.me/breakfastbuddies

11. Questions/Comments? Conrad Chan cchan91@stanford.edu Twitter: @cchanman