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Kick Start Your Business
Increase Your Sales with a
Powerful Offer
Doorway Pages
PLAN-OF-ACTION TRUE SUCCESS POINT BLANK
CREATE A SUCCESSFUL
WEBSITE
LESSONS TO LEARN IN
BUSINESS
HOW TO START YOUR OWN E-
ZINE
THE DO'S AND DON'TS OF
INTERNET MARKETING
Pack Some Power in Your AD
Copy
Power Of The Internet
Getting Sidetracked vs. Getting
More
Build A Successful Business By
Staying Connected
Is Your Business Web
Promotable?
Customize Your Web Site's
BookMark
Eight secrets of selling Getting it done
Internet marketing medicine Covert marketing Cooking up a web presence
Refine your marketing message Keep an open mind
Persistence - The Magic Key to
Success
Qualities of success FUN WITH SEARCH ENGINES A CREED TO LIVE BY
QUIZ: Is Your Site Doomed?
7 Inexpensive Ways To Promote
Your Web Site
HOW TO DEVELOP AN
ATTITUDE FOR SUCCESS
IT'S NOT SUPPOSE TO BE EASY
HOW TO SUCCEED WITH YOUR
WEBSITE
THE IMPORTANCE OF
CUSTOMER TRUST
Do You Have A Vision For Your
Online Business
ELECTRONIC MARKETING - the
future of commerce
Mirror sites & doorway pages
How to be G.R.E.A.T. Let's take a little test How to Write Persuasively

www.marketingtrendz.com
Traits and Skills of Successful
Internet Entrepreneurs
Key words & search engines The bottom line
Search engine tricks Business Plans Revealed ADD Something EXTRA
The 5 step marketing check list
Creating Your Own E-book For
Distribution
10 Ways To Indirectly Get To The
Top Of Search
Engines!
Six little used online marketing
strategies
Finding your target market on
the web
How to write email messages
that get read
Screaming Your Headlines Can
Increase Your Response
Plan your work
How to create multiple streams
of income
Creating a benefits web page When all else fails-- don't quit
Creating your own product for
profit
Five point plan for promotion
The 2 Interrelated Tasks of Real
Web Marketing
How To Start An Online
Business That You'll ENJOY
Search Engine Spamming - Don't
Go There
Why the Internet is an
Entrepreneurs' Dream
How to Use Viral Marketing
Strategies
Simple AD Mistakes That Will
KILL Your Response
Setting up a home business
TOP 10 Ways to Stay Focused
on Your Objectives
WANT UNIQUE VISITORS HOW TO Write An OnLine Article
Writing Your Own Ebook...What
it can do for your Sales
Developing your Verbal Logo
Why Your Business Could Fail
And How To Prevent It From
Happening
#1 Reason Internet Marketers
Fail
What Business Are You REALLY
In?
You can't make an income from
the Internet. Pardon me?
Attract More Customers With
Less Effort Through the Right
Cross -Promotions
HOW SERIOUS ARE YOU?
Words Can Be Lethal Business and You

www.marketingtrencz.com 1
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KICK START YOUR BUSINESS!
by Sara Hardy and Debbie Solomon
Do you know where or how to start planning this years advertising? The fact is,
SUCCESSFUL advertising MUST be planned andstrategized or the effect on your
business will not be something you can take to the bank.
But where should you start? The most obvious place is your Marketing Plan, which
forms part of your Business Plan. But, since more than 90% of small business people
have neither, here's a useful place to begin - Your Promotional Calendar.
This is one of the most important selling tools you can have. Done properly, it can
maximize your budget, save you lots of money and avoid potential mistakes Plus it
gives you a basis for long-term cash flow projections. A Promotional Calendar is simply
a list of events happening in your market place during the coming year that may offer
opportunities for promotion
or perhaps highlight times not to promote, or to advertise differently. It helps you to plan
a coordinated advertising campaign for your business, well in advance.
You can even make it simple by doing a Quarterly Promotional Calendar, if projections
for the full year are not fully secured. It is easier to manage your
advertising budget this way.
It's simple, it's easy, it's obvious - and most people in small business don't do it! Don't
be one of them. Here's a quick run-down on how to create your own Promotional
Calendar.
Report No. 1
1: Setting Up:
Take a sheet of lined paper and divide it into three vertical columns: Date, Events,
Promotional Ideas.
2: Dates and Events:
List all holidays and events (local, state and national). Now, here is a little suggestion to
give you an idea of when it is BEST to advertise, spending a larger amount of your
advertising dollar, and when to minimize your advertising dollar.
ie- Holidays:
Start A LARGE advertising Campaign 8 weeks prior for business opportunities,
services, etc... That is when most people are LOOKING around. Spend a minimal
amount of your advertising dollars one week
prior to the specified holiday through one week after the specified holiday.
3: Promotion Ideas:
List any bright ideas for related promotions. Brainstorm various ideas. List absolutely

everything. Various promotion ideas include; Ezines, Newsletters, Press Releases,
Productive Classified Advertising, Flyers, etc....
4: Fine-tuning :
Begin sifting your ideas for worthwhile promotions to drive your advertising and getting
the leading edge.
This will help get you get started toward achieving the level of profit you have in mind for
your business and help you get a head start on the competition.
After examining the best times to advertise so that you will not be wasting your money
and efforts, now you need to focus on squeezing the most out of your hard-earned
advertising dollar. The best way to go about doing that is to create an advertising
budget for the year.
Report No. 2
This essential business tool goes overlooked by most small business advertisers.
Perhaps you are not sure how to even go about setting an advertising budget. There
are three commonly used methods. The question is not "how much will I spend this
year, or this quarter?" but "how much should I spend?"
1: Percentage% of Sales
The most commonly used method because it seems safe: You can't spend more than
you make in relation to your sales results. You need to allow for three extras when you
use this method:
* New business
* Inflation
* Competitive situations.
2: Sales
Take your Sales from previous quarters, deduct all expenditures to get your profits.
Take 20% of your profits in order to budget that for your Advertising
Campaign. If you are NEW to the Business industry, you need to use your own
discretion on what you can afford each month. It is imperative to remember to maintain
records of all advertising expenditures, and what each profit turnaround resulted.
This will help you for your Quarterly Promotional Calendar.
No. 3: Goal/Task
This is the most accurate method and the one most used by professionals. It requires:
*Specific goals for each promotion or ad.
*Accurate cost estimates.
Add individual goal/task totals to calculate annual/quarterly advertising budget. Beware
of wishful thinking, Over-optimism and self-indulgence when setting your advertising
budget. It's a good idea to keep aside a 5% to 10% reserve fund for emergencies, too,
such as new competitors. Strike a balance between what you should spend and what
you can realistically afford, using past results as a guide, plus the incentive to do a little

better this year.
With these marketing tools, (your Promotional Calendar & Advertising Budget for 2000)
in hand, you will be able to examine your businesses weaknesses and set the bar a little
higher to start Your Next Quarterly Advertising Campaign out right.
TO YOUR PROFIT!
**************************************************
Sara Hardy & Debbie Solomon are the creators
of the world renowned Marketing Trendz Workshop
devised for small and home businesses in learning all the
various marketing tools and techniques that are
required for success online.
They are also co-authors of "Mind Your Own Business"
E-Book, and The Online Exchange Ezine.
Please visit their site at:
http://www.marketingtrendz.com
admin@marketingtrendz.com
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INCREASE YOUR SALES AND PROFITS
WITH A POWERFUL OFFER
Copyright 1999 By Bob Leduc
Did you ever buy something you didn't really want because the bonus you received was
worth the price you paid? I did it this week.
Several days ago I received an offer in the mail from a leading business magazine. Only
one paragraph in the two page letter mentioned the benefits I'd gain by reading the
magazine. Instead, it promoted the "perfect book for entrepreneurs" I'd get free by
subscribing. The letter even enhanced the offer by guaranteeing a full refund of the
entire subscription fee if at anytime during the coming year I didn't like the magazine.
The free book alone was worth the subscription fee. It was an offer I couldn't refuse. I
subscribed.
ALWAYS INCLUDE AN OFFER IN YOUR ADVERTISING
An irresistible offer is the number one reason why people buy something. Anytime you
want to dramatically increase the response to your advertising, dramatically improve
your offer. Many small businesses don't always include an offer in their advertising. This
is a costly mistake because it doesn't provide a reason for prospective customers to
respond. The best way to get a response to your advertising is to make an offer your
prospects can't refuse.
Your initial offer doesn't have to generate sales. It can generate leads or traffic to your
business or website. An offer to generate leads or traffic requires you to develop
another offer to convert those leads into customers. Developing two different offers is

more work but it usually produces the maximum number of sales at the lowest cost per
sale.
HOW TO DEVELOP AN OFFER
I've used the following 4 step procedure many times to create powerful offers. It's simple
and easy to follow. Even someone without special talent, skill or previous experience
can use it to create a powerful offer.
STEP #1: Select one product or service to promote in your offer. If you sell a variety of
products or services select only one to feature in your offer.
STEP #2: Decide what specific action you want from prospects or customers who
receive your offer. For example, do you want them to call or write to you for more
information? Do you want them to visit your website? Do you want them to come into
your store? Do you want them to call for an estimate?
STEP #3: Make your best offer. Make it as attractive as you can afford. A discount plus
a free bonus will generate more responses than a discount alone. A discount plus a free
bonus and a money back guarantee will generate an even greater number of
responses.
STEP #4: Calculate the profitability of your offer. Don't forget to include the cost of
advertising. A thin profit from your initial offer may be acceptable if you know it
will generate repeat business. Otherwise, revise your offer.
**SUGGESTION: Sometimes you can increase your profit and the benefit to your
customer at the same time. Simply add a low- cost bonus item with high perceived
value and increase the price to the level required to produce the profit you need.
Always include an offer in your advertising. It's the primary reason why people buy
something. Use this simple 4 step procedure to develop your offer and watch how fast
your sales and profits increase.
=======
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing
sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small
business owners titled "How to Build Your Small Business Fast With Simple Postcards"
and several other publications to help small businesses grow and prosper. For more
information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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Promoting Your Site With Doorway Pages
By Mathew Zupanec

Over 95% of Web users find what they are looking for by visiting the top 6 search
engines. And everyone agrees that, If your site doesn't rank in the top 10 or 20 when
doing a keyword search at the top search engines, your target audience won't be able to
find you.
WHAT IS A DOORWAY PAGE?
Doorway Pages (also known as bridge pages, portal pages, jump pages, gateway
pages, entry pages) are the best solution for many Webmasters to rank well for a
specific keyword. They are pages specifically created for a keyword phrase and
optimized for a particular search engine. These pages then provide a link to your main
web site.
WHAT DOES A DOORWAY PAGE LOOK LIKE?
Make the doorway page in a way it makes sense to the person viewing the doorway
page. If the content on the doorway page is not interesting and compelling enough, the
surfer is very likely to simply click on the back button of the browser and move on to
other sites.
HOW TO MAKE A DOORWAY PAGE?
Your first step is to decide upon the exact keyword phrase you wish to target. Picking
the correct keyword phrase to target is very important. Each doorway page will target a
specific keyword phrase (only one for better result). Never use more than 7 keyword
phrases in the page.
Try to create a doorway page without using these components:
- No image maps
- No background images
- No frames
- No embedded sounds
- No Java
- No JavaScript
- No banners
- No counters
- No words written in the same or similar color as the
background
- Nothing complicated or intricate (CGI or FLASH pages)
- No "refresh" tag
(NOTICE: I deliberately change all the "<"s to "(" and ">"s to ")" in the codes below. As
many email programs now read HTML, they may display the HTML codes like the way
you see them in your browser. When that happens you will not be able to see
examples.)
Page TITLES
This area is one of the most important factors when ranking highly in the search
engines. Write page Title with keyword phrase at beginning, about 7-9 words maximum

in length.
Example: (TITLE)Doorway Pages for Webmasters(/TITLE)
Meta DESCRIPTION Tag
Describe your web page with the keyword phrase at the beginning of the description,
about 15 words.
Example: (META NAME="Description" CONTENT="Doorway pages also known as
bridge pages are HTML pages designed specifically to rank highly on search engines.")
Meta KEYWORDS Tag
Place keyword phrase at the start of the tag. Do not put a long list of keyword in the
keyword meta tag. Keep the number of meta keywords down to around 6 words or so.
Example: (META NAME="Keywords" CONTENT="doorway pages, bridge pages,
doorway bridge")
Meta ROBOTS Tag
One other meta tag worth mentioning is the robots tag. This lets you specify that a
particular doorway page and linked pages should be indexed by a search engine.
Example: (META NAME="robots" CONTENT="index,follow")
HEADINGS
Some of the search engines give extra relevance to keyword phrases that appear within
a heading tag. The best doorway pages will includean (H1) tag with the keyword
phrase and one or two subtitle tags containing other key phrases.
Example: (h1)Doorway Pages(/h1)
ALT
The ALT tag defines the text to display for a graphic if the user has graphics turned off,
or if they put the cursor over it in web browser. Some search engines will look for
keywords in the ALT tags.
Example: (IMG SRC="logo.gif" ALT=" For More About Doorway Pages, Click Here"(/a)
BODY TEXT
Add about 200 to 400 words of content where the keyword phrases are repeated three
or four times in different ways. Use complete sentences, make each sentence different.
COMMENT
You can insert hidden "comments" into your page that are not visible to the user. A
couple of engines will read this text.
Example:
(!--Begin Doorway Pages Navigation--)
(!--End Doorway Pages Navigation --)
HYPER LINKED TEXT
Use one or two hyperlinks. We suggest two links, if possible. This helps avoid the
problem of being considered "spam".
Example:
(a href="http://www.yoururl.com")More About Doorway Pages(/a)

(a href="http://www.yoururl.com/help.htm")Click Here For Help(/a)
FILE AND DIRECTORY NAMES
Be descriptive with your file and directory names. Make sure at least one keyword
phrase appears in the folder and file name and try to put it at the beginning. Always use
hyphens (-) or underscores (_) to separate the words in your file and directory names.
Example: doorway-pages/doorway-bridge-page.htm
Before you create your doorway page make sure you visit this site where you can find
example of doorway page. http://www.neocitizens.com/doorway-page.html
TIP:
Place the copies of your doorway pages at somebody else's server. They will have a
different address but will perform the same in bringing you extra visitors.
----------------------------------------------------
Article by Mathew Zupanec webmaster of NeoCitizens.com's
Doorway Pages
NeoCitizens.com is the fastest growing doorway pages
creating and hosting service. Move into a home a receive 1
MB (up to 100 doorway pages) of FREE web space to create
your own doorway pages optimized for AltaVista, HotBot,
Lycos, Excite, Infoseek and other search engines.
http://www.neocitizens.com
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PLAN-OF-ACTION
by Debbie Solomon
It is obvious that we all need to re-think our plan of action every few months in order to
keep a fresh and positive attitude towards our business. Things get old fast and we all
tend to get bored with the same ole' thing happening everyday.
As we all know our main priority is to get traffic to our website. We advertise our product
like crazy. We have great catchy Ads, but it just doesn't quite do it the way we want it to.
Here is an incentive that will drive people to your site and keep them coming back:
Give something of value away. A Freebie. But, don't just give it away, have a monthly
contest drawing, so people will keep coming back each month. Now, this does not have
to cost you an arm and an leg, but you need to make sure it is quality that you are
giving. Here are a few ideas of what you can do:
**Buy a worthwhile valuable E-Book, or a collection of E-books for your monthly
drawing. Check out the E-book collection at: http://www.marketingtrendz.com

**Give away a FREE Vacation Getaway for 2. This is a valuable asset and main
attraction. You can do this for very little investment. Go to: http://www.freevegas.com
and check it out.
**A nice gift. Find someone online who has beautiful gifts to sell and see if you can
come up with a deal for the monthly drawings at a discounted price along with
FREE promotion on your site. People in business are always willing to work with you, if
you give them a chance. It builds credibility.
The key is, people will keep coming back trying to win these valuable assets, and
though they may not discover the GREAT product or service you are selling right away,
but they will notice it once they go to your site a few times.
But that is not all......now is the FUN part. The Advertising. There is so much
competition out there selling the same type of products & services, you need to get
people to YOUR site rather than someone else's. ADVERTISE your Big Contest and get
people to your site for the contest rather than advertise for your product. Once they are
at your site, they will see your product or service and will notice it. They will gain respect
from your professionalism and great giveaways, you will make the sale.
One important thing you need to remember:
You MUST have this promotion clearly stated on your site. Do not make your prospects
run in circles around your site for the contest or giveaway. They will lose their interest,
exit out and you will never see them AGAIN. This is a sure fire way to drive people to
your site. You will gain respect by giving something of value away. You can always just
give something away to everyone, but where is the excitement? People LOVE to WIN
contests. It heightens their day and really raises the adrenaline.
In fact, here is another little promotional aspect to this great Monthly contest....once you
have your winner, email them and announce the great news. Also ADD your little pitch
about your product or service along with it. This is double promotion now.
This is a Win/Win situation for you. It gets you out of the everyday blunders of the same
old advertising. It adds excitement for you as a business entrepreneur to be able to offer
something of value. And the increased traffic to your site will really raise some positive
action on your part. I LOVE to write Ads for contests. It is different and much more
attractive looking. I get instant hits to my site upon publishing these Ads.
This is a different Plan-Of -Action then most of you see around, but that is why it works
so well.
*******************************************
Written by Debbie Solomon
The creator of the World Renowned
MarketingTrendz Workshop.
Author of 2 Business Building E-Books
And also the Owner of the OnLine Exchange Ezine.

Visit me at:
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TRUE SUCCESS
by Debbie Solomon
The FACT is:
Business on the internet is one of the most competitive concepts in the marketing world
today. It is attractive, inexpensive and supplies us with the most lucrative marketing
edge any business could endure. However, it is SO competitive that it is a constant
up hill battle to stay on top and sustain that leading edge.
Well, the fact is, being on top does not mean you are successful. Success means you
are achieving your goals. Success means;
your dreams are coming true
you are making enough to pay your bills
and maybe even enjoy a vacation
you enjoy your business and what you are doing with your life.
If these are the goals you want to achieve in a successful business, then you are
realistic and logical.
Face it: most of us in the internet business
will not become wealthy.
What most of us will have is True Success;
A business we can support our families with
and something we enjoy doing.
Here are a Few Facts you must remember for True Success:
**You do not have to have a unique product, but you have to have a unique style.
** Have a presence.
A business without a website is basically doomed from the beginning.
People need a place to go to research your product or service. Give them that chance.
** A personal Customer service attitude.
It doesn't hurt to give a little, and never think you are above anyone.
** Try, Try and try again. What ever you do, don't give up.
One venture may not work. It doesn't mean you can't do it. You just have to find your
niche. If you are serious about it, you will succeed.
Though competition is extremely high, it does not mean that it is impossible

to achieve what is rightfully yours. It took me 3 business ventures to find
out what I was good at, what I knew most about, and what I enjoyed.
Take the advice of others. Let others help you out. Always be a teacher, and always be
teachable. You will never know it all, but you will continue to know it.
True Success does not mean millions of dollars. It means happiness, stability and
satisfaction. Do what you love and love what you do. Then you are truly a Success.
*******************************************
The creator of the World Renowned MarketingTrendz Workshop.
And also the Owner of the Top Rated OnLine Exchange Ezine.
Visit me at:
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POINT BLANK
Part 1
by Debbie Solomon & Sara Hardy
This is no joking matter; There are NO Get Rich Quick Schemes, Easy Way Outs, or
Money For Nothing "opportunities" that actually work.
Starting a Business and Marketing it primarily on theinternet is one of the most serious
decisions any ONE person can make.
It takes 100%...
*Dedication
*Determination
*Hard Work
*Tons of Research
*Serious Attitude
...And YES, a lot of Hours
And this is just the start. This day in age, we have technology on our side. But it is the
person that makes a business successful. You cannot just jump online, pick something
that is FREE and plan on making a bundle working only 3 hours a day. I know many
businesses promise it, but it is just not that simple. I have been marketing online for
sometime now, and I have yet to see actual facts to back up these claims.
The fact remains that some people just are not cut out for making an online business
work. A Successful business person requires the proper skills, business manner, know-
how, and creative talent in order to even begin on a path in the right direction. I have

seen it a million times and expect to see it a million more. That is why 95% of online
businesses fail, lack of originality and individualism.
So what do we do to set up a successful business online?
POINT BLANK- GET SERIOUS AND PERSONAL
What do I mean by this? You need to create your own product. This is the plain truth.
Also, do not be afraid of a direction that your product or business takes. There is
nothing wrong with starting down one path and then finding a better one. As long as you
are not jumping at every "opportunity" that comes along, and you go with the ideas that
your product takes you. For that is how one stumbles upon the road to success.
But that is not all. There is so much more entailed into being successful. Let's cover the
bases on where to start finding what is right for you, taking an idea and utilizing it in
making your own unique business. And that is the key word, "UNIQUE".
How to create your own Product:
This does not mean you have to formulate your own product. You can use existing
products that are being sold online, but the key is to build your own product line out of it.
This means using your own creativity. Take a product or service that you know will
flourish. Something people will get something out of. The most important part of this is
that it is something you believe is 100% worthy of you taking the time and energy to
build upon and make a career out of.
Obviously we all are in some sort of business on the internet at this present time, but it
might not be drawing attention the way you were hoping, and it is not always your
marketing techniques that causes your business to go sour. It just may be your product
OR lack of product line.
So how do you create your own unique business with "Your Own Product"? By creating
a website that is YOU and marketing your business from YOUR viewpoint. Have your
primary product or service as the main streamline of your business, but build on it.
Do not just be a follower, but use your OWN individual points of view. Learn to grow and
find out what you are capable of. Offer other things that will enhance on your main
product or service to attract a wider range of prospects. This is what will make it unique.
Because it will be YOUR product line, your words of wisdom, and your belief that will
make it sell. NO ONE will have the same product line as you because you built it
yourself, by using various products and services that enhance each other, that is being
"Unique". This is the heart and soul of your business and only YOU can make it work!
**************************************************
Debbie Solomon & Sara Hardy are the creators
They are also the author of "Mind Your Own Business"

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POINT BLANK Part 2
by Debbie Solomon & Sara Hardy
We discussed in this mornings issue of the Online Exchange Ezine, the importance of
setting up your own product line for your own business, in order to make your business
unique which will enhance your own online presence.
Now that we know that basics of how we can become unique in our own business, we
need to research the various ways of building our business to meet our own
expectations in order to reach success.
This is not easy, but it is fun and very informative. We all receive tons of "junk" mail or
"spam" as some put it, in our email box. If you glance through these offers, something
may catch your eye. Something that is in the same target market of your present
product that you are selling, BUT, not in direct competition.
When reading ezines and newsletters, look through the classified ads carefully.
It holds merit to look through these offers in the ezines and newsletters for these
reasons alone:
People who advertise in ezines and newsletters have had some sort of success in one
way or another if they are able to budget their dollars to advertise in this fashion. Or at
the very least they are aware of the power the ezine and newsletter advertising has for
businesses online.
Find a product or service that you really feel is right for you and will enhance your
product. You can create a product line of 3 or 10 various products and services. You
must make sure that they will in no way jeopardize your main streamline. Here is an
example:
My business is targeted to current home and small businesses who would like to
succeed online and improve their marketing skills. I created my own Marketing
Workshop, as my main streamline. I then created an Ezine targeting the same market
and I also sell Business Building E-Books. NO ONE has the exact same scenario as
I have in my business. Similar, YES, exact, NO. And I am continually researching all
avenues to enhance my business on a daily basis, and always coming up with new and
innovative ideas that I know will really build my business.
One very productive product that could enhance any business are E-Books. Buy E-
Books with re-seller rights, so you can sell them or even give them away at your site.
Make sure they are based on the subject of your main streamline.

Start your own Newsletter, and just begin adding all clients and prospects to your
mailing list, and in time it will grow. Write about what you know about your business in
these newsletters. People will get to know you as a person and a very respectful
business owner. You can even run your newsletters directly from your website,
and not have to worry about subscribers, but at the same time encourage prospects to
keep returning to your site to read your newsletter. They will continually see your
product line, and sooner or later just may invest.
Create something personal on your site for your business that will mark you as an
individual, and will show your personality. Even just a logo. Something people will
remember, and will most likely cause them to bookmark your site for future reference.
Build your business a step at a time. If you do not have your own website, or your own
domain, start it. If you do not know how to go about it, collect your ideas, begin your
product line and start building. You can hire a web designer, or you can use many
FREE services on the internet that will allow you to build your own web site. It is
strongly recommended you get your own domain in order to build your business the
right way, and you will make your mark on the internet.
Ok...POINT BLANK....Your business is YOURS, no one else's. Do what you feel is
necessary in order to achieve your ultimate goals. Think of the many successful
businesses out there and think of how they had to have gotten their start. They are no
different then you or me. It CAN be done! Have confidence in that fact and build on it.
No one will stop you or tell you what you can and cannot do. These are your dreams
and ambitions, so create your "Own Uniqueness", get noticed and you will be
remembered.
Please feel free to email me with any questions or concerns pertaining to this article,
and I will be happy to assist you getting started on the right track.
**************************************************
Debbie Solomon & Sara Hardy are the creators
They are also the author of "Mind Your Own Business"
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CREATE A SUCCESSFUL WEBSITE
...by Debbie Solomon
The most logical marketing tool on the internet is a website. In order to maximize your

exposure of your website with minimum costs, it is essential for you to develop a
productive online presence. It is not as hard as it may seem, for a great web site is
simply the result of logic, with creativity being correctly applied.
Here are some of the most important lessons to remember in order to maximize your
online presence
**Your Product Represents You
Your product represents who you are. In order to for people to know you and your
product, use your creativity. Images must be sharp, Navigation must be simple. Every
detail about your site -- right down to the colors and fonts -- must invoke specific
feelings and demonstrate certain characteristics about your business. Using bright
neon colors with flashing images shows disorganization. Subtle colors with simple
terminology that each person as an individual can understand shows you care and
understand people. A good rule of thumb is to think back to when you logged on to the
internet for the first time. Assume that this is your audience's first cyber experience
while at the same time show that you respect them as intelligent entrepreneur.
.
**Know Who Your Target Audience Is
Do you know what you are selling? Is it a product, service or both?
Who is your audience?
New prospects, existing customers, or both?
What are your customers asking of you? Can you provide your clients
with what is asked of you?
Are you doing what you can to serve them accordingly and professionally?
What are your weak points? What is your competition doing in this area? Why
is your service or product better than your competition?
**Customers Come First
Customers always come first. There is nothing else to it and nothing else matters.
Because if their needs aren't met, they will take their business to someone else, and it
will most definitely be your competition. And one unsatisfied customer means 10 fold.
Because they will tell others. Make it easy for your customers to get what they need
from your web site. That means posting information about your industry in general and
about your products, services, procedures, and policies in particular. A well designed,
simple to follow online solution will help you assist all your customers needs. Remember
the Entire Sales Cycle:
Awareness
Product/Service Knowledge
Consideration, Conversion
Post-Sale Service
Full Support Throughout the Sale
** Compliment Your Product
Offer some free incentive that will enhance your main product or service. Do not use
any contradictory material. To do so may invite confusion and reduce the chance of
return business from your customer. If a prospect visits your site, and you offer a free

incentive, that person will most likely check out that first. So make sure your promotional
incentive is valuable and informative so your prospects will return and most likely buy
your product or service with confidence. Maximize your branding effect by using similar
fonts, logos, and colors online. People will remember you by constantly using your
company name, and using the same colors and logos for similarity purposes.
** Communicate your Selling Position
The most effective way to communicate your selling position is to ask yourself this
question:
What is the primary benefit your business offers that gives you an upper hand from your
competition? What makes you better? Think about it. That benefit should be the focus of
most of your marketing communications, and will be key in developing an attractive and
informative web site you can leverage to YOUR competitive advantage.
The Internet is a very competitive world. You must have exposure at all times. You must
possess a unique web presence that will get you noticed above the rest. Your own
personality is the key to an exceptional web site. Do not be shy or think about what
others may like better. Use your own talent and creativity on your website, and your
prospects will get to know you and you will gain respect with your uniqueness.
******************************
written by:
Debbie Solomon
owner of MarketingTrendz
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LESSONS TO LEARN IN BUSINESS
It does not matter whether you have been in the marketing business for 1 week or 10
years. The constant changes on the internet makes it possible for people like us to
continually learn new ways of marketing our business. Any one who claims they know
all there is to know on the internet is sadly mistaken and aiming for DOOM. No one
knows it all. There are too many changes taking place. We all need to keepan open
mind and be willing to accept ideas and assistance.
We all have ONE goal, to SUCCEED in our business. I have learned many lessons in
my experience in marketing on the internet, and I would like to share it with all of you:
LESSON #1:
Search Engines
Search Engines are a necessity in business. However, it takes a lot of time and effort to
continually being ranked near the top. If you are not in the first 10 pages of a search
engine, you will not be noticed. Take one day a week just to submit to your search
engines. Have as many doorway pages as possible in order to increase exposure rate

on the Search Engines. The most important lesson, however, is, DO NOT depend on
Search Engines, they are NOT your bread and butter of Internet Marketing. It is ONLY
part of your marketing strategy.
LESSON #2
Your Own Domain
I never realized the importance of having your own domain until I got one for our
business. My partner kept telling me that we need to get one, and I just kept telling her
to hold off, it is not that important. Well, we finally got our domain, and the small
investment that we put toward it has paid off unbelievably. I now feel like I have a place
on the internet. I have a NAME and an IDENTITY. Having a domain shows
professionalism and consistency in your business. You have so much more available to
you in your marketing potential when you make the right move and get your own
domain. When people see you have your own domain they know your business is a
success. Using these FREE Web Sites, make people wonder; how successful can they
be if they don't have their own domain? Be a true professional and make sure you have
your own domain. You will be one step closer to having a successful business.
LESSON #3
Merchant Accounts
This is the MOST important lesson I have learned in my marketing experience. I started
my business with a form sheet for OnLine Checking. I thought that was all I would need.
I figured once I started making my fortune, then I would get my Merchant Account. Well,
the money trickled in some, but I was going nowhere fast. I took the chance and got the
merchant account. My business picked up 100% within 2 weeks. 85% of all my sales is
in credit cards. That is an amazing difference. I would not have a successful business
today without being able to accept credit cards.
These LESSONS are just a few examples I have learned in my experience of marketing
on the internet. If you want to succeed, you need to take a chance and invest a little to
gain a lot. NOTHING worth while is for FREE. Take these Lessons into consideration
and increase your marketing potential a little at a time by taking advice of others who
are succeeding in the Marketing World. With a lot of work, effort and dedication, with an
open mind and willingness to accept help, you will SUCCEED.
Join us next week for the continuation of
LESSONS TO LEARN IN BUSINESS
Author: Debbie Solomon
owner and creator of
OnLine Exchange Ezine
for assistance and advice, please visit my site at:
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LESSONS TO LEARN IN BUSINESS~PART 2
Last week we discussed the importance of a domain name, accepting credit cards
online, and the relevancy of Search Engines.
This week I am going to let you in on other important lessons I have learned in my
experience of marketing on the internet.
One of the biggest problems we face on the internet when marketing is finding the best
source of advertising and generating HITS to your site. Not only HITS alone, but sales.
ADVERTISING
When I first started advertising on the internet, I spent numerous hours a day placing
ADS at FREE Sites. I guess it is obvious that I wasted valuable time. I added my site to
classifieds with 1000's of others hoping people would see mine before anyone else's. I
lived in illusion and quickly found out it was not the answer. I shortly learned that I
needed to try out the waters, do all kinds of advertising like; Newsgroups, Ezines, low-
cost paid ADS, like in AOL and Excite. I write Articles and Publish an Ezine. And I
always keep in mind, that I am also a consumer and need to see my site from a
consumers point of VIEW. It has helped me a great deal. I am constantly trying various
ways of advertising and with each source I use a different AD so I can track where most
traffic is coming from. My personal favorites are the EZINEs and also the Newsgroups.
They are easy to use and very profitable.
EMAIL
Spamming is a very touchy situation. A friendly email can turn out to be a fury fight. A lot
of people don't even read an email and will reply screaming in your face about
spamming. I used to get so upset about this. But I have learned my lesson well. Let me
put it to you this way, I find my targeted market, which in my case, are people who
already have their own business, and I send them an invitation to visit my site to
research FREE Reports and Articles that will help them in increase their business
potential. I am NOT selling anything, and I am NOT soliciting. WHY? Because I always
have a way for these people to be removed from my list. This is assistance for Business
Entrepreneurs, and I am not trying to sell anything. This is one way I Network my
business. Yes, I still get a few nasty emails sent back to me and I remove them
promptly, but these people are just refusing FREE help.
WEB SITE
Now that we know how important a Domain Name is, we also have to realize how
important the contents and view of your Web Site is. One thing I cannot stand in web
sites is BRIGHT colors and neon signs. I can tell you for a fact that the majority of
people looking at sites will tell you the same thing. KEEP IT SIMPLE! Use Warm Colors;
black is the most common or a smooth green or browns andbeiges. A nice textured
background with some subtle graphics will be the best thing you could do for your web
site. Just recently I was looking for some helpful tips on Logo's, and I was at the Search
Engines. If I entered a site where the
colors were bright, I exited right away. If I entered a site that was confusing with tons of
information on the first page, I exited. I like an easy to navigate page. A nice description,

with a way to get the information I need. My lesson is that TOO much information at
once is NOT a good thing. Have your main web page as a navigation guide for people,
with a brief description of your site. People will find it a lot easier and will with no doubt
bookmark your site for future reference.
I am sure with all the lessons to be learned on the internet, it will take a book to show
you all of them. These are very important aspects to learn. We are all here for one
reason only, to make a success of our business.
*********************************
Author Debbie Solomon
owner and creator of
OnLine Exchange Ezine
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HOW TO START YOUR OWN E-ZINE
We are frequently asked many questions pertaining to ezines, which include:
"What Is An EZINE?"
"How Do I Start ONE?"
"Why Should I Start An Ezine?"
Being that we have been publishing this ezine for a period of time, and that we receive
favorable response from what we include in each "Online Exchange Ezine", We present
these explanations and suggestions for you to review:
The Most Common Question that Home Business Entrepreneurs ask is,
"What is an E-Zine?"
You are very familiar with Email, which stands for Electronic Mail. So, an Ezine would
thus be an Electronic Magazine. Many use the title "Ezine" and "Newsletter"
interchangeably. Basically, ezines are a collection of articles and advertisements sent
out in email form on a regular basis. If you are a subscriber to more then one ezine, you
will notice a basic format. Most ezine publishers lay out their ezine similar to this one.
Each Ezine is based on one subject, so that you have a targeted market. This way,
people will read your ezine and look forward to each one for information they will be
able to utilize.
"How Do I Start An E-Zine?"
One important aspect I have found in creating an ezine, is Research. You need to
Subscribe to various Ezines. Look at the formats of the different ezines and create your
own format using others as a guideline.
1. Create a Name that is based on the subject of your E-Zine. This is an intrical part of

your Ezine, so be decisive.
2. The Frequency of your Ezine:
Monthly
Bi-Weekly
Weekly
We do suggest you start out with a Bi-Weekly or monthly Ezine in the beginning, until
you build your business to a desired stage.
3. Create the format:
hints:
*Start with the Name of the Ezine
*A Basic summary of what your Ezine is about
*Date of Publication
*A Personal Note From the Editor (include your goals and ambitions for the Ezine)
*An Index of each Ezine
Titles of Articles, Classified ADS, Advertising, etc...
*Body of your Ezine (The Contents)
*Removal Instructions (very important)
*A Disclaimer ( for legality purposes)
4. Research Various Articles on the Internet based on the Subject of your ezine. Save
these articles, and out of courtesy to the people who write them, email them and ask
permission to publish the article. 99% of the authors will say yes, as long as you include
their name, email address and web address. In time you should start writing your own
articles. Now that you have a name for your Ezine, a format, and various articles that
will be essential to each ezine. It is time to start your mailing list.
In order to build a Mailing List, you need to attract people. What we did, as well as many
others do in the beginning, is Give away FREE Ad Space. This will generate many
subscribers in a short amount of time and also advertise your Ezine at the same time.
When your Ezine mailing list reaches the numbered goal you had in mind, you can start
charging for ad space. Research various Ezines for the different AD packages that are
available and use that to format your own.
After you start to build your ezine mailing list, you will need to spend a small amount of
money on software for sending out your ezine. There is a large selection to choose from
for sending out your ezine. Some more desirable then others.
You also need to talk with your internet provider to be sure that there are no restrictions
etc. for sending out a large amount of emails on a regular basis.
In our next issue, we will discuss who, and where to go for your mailing list, the best
place to locate reliable software, and the most effective ways to build you mailing list.
There are also many places NOT to go for your email addresses. We will provide this
information for you as well.
"Why should I start an Ezine?"

To be honest, I basically did not see the importance of an ezine in the beginning. My
partner insisted that it was something we needed to have, so I said "Ok, you take care
of that part." When we began to charge for ad placement in our ezine, I began to see
what an asset this was to our business.
The fact is, it is THE most important part of our business! It provides our subscribers
with the information that they need to improve their sales. It also serves as a
supplement to the marketing manual that we provide many business.
I would still have to say that vast majority of our income each week comes from our ad
sales alone, so we have something very substantial for a weekly income. And the rave
response we get from our advertisers have made it all worth while. We are sincerely
helping others in their business.
However, I could never handle this on my own. I recommend that anyone planning to
start an ezine have a competent partner to help out. There is a lot of work involved in
publishing an ezine, but it is well worth. With a reliable partner, you will be much more
efficient in your efforts and outcome.
I hope this gives you a little more insight as to what an Ezine is and the basics
on starting one. If you should need additional advice or assistance, please do not
hesitate to contact me at anytime: admin@marketingtrendz.com
*********************************
Article by: Sara Hardy & Debbie Solomon
Co-owners and creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
admin@marketingtrendz.com
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STARTING YOUR OWN EZINE ~ PART 2
Now that you know how to begin to go about creating and publishing an E-zine
(electronic magazine), here are some helpful tips to insure that you acquire a
professional and respected ezine.
**Where does one get reliable and responsive email addresses?**
Well, there is no easy or exact answer to this question. Many people have many
different ways of doing it. However, I have experienced something's that may prove to
be a benefit to you if you are fighting to reach a goal of subscribers for your advertisers
benefit.

I was amazed to find out how some are able to go about getting email addresses. I think
that everyone should know how they "happen" to receive an offer from someone they
have never heard of before.
Consider this:
There are programs a person can buy that are designed to "strip" or "capture" email
addresses off of a ISP server or chat/discussion group. So, it doesn't matter who you
are, if you are online, receiving a message from someone who has obtained their
addresses in this manner.
On top of this seemingly underhanded activity, programs also enable a person to
disguise or cloak themselves as they send out bulk email to these addresses. This
makes it impossible to know where spam came from so as to report them. Is it any
wonder that we all react so badly to spam? This certainly throws a question on a
person's intentions if they utilize such privacy-stripping programs to achieve online
income. Many companies sell these programs, then others use them to gain mailing
lists and then sells them as Direct Mailing Lists. Many of these lists are genuine, but
many are also from this horrible program that strips people of their privacy.
If you are establishing a real business, obviously you would not want to go about it with
such questionable programs. But, you also need to realize that mailing lists that you
may buy could also be gotten in this manner. If that is the case, when you send out to
those addresses, you could be asking for big trouble. Not only could you get
disconnected from your ISP, you could also be losing business because of being
labeled as a spammer. If a tenth of the people respond to your mass mailings, is that
effective? I would say no! If you market in a responsible and honest way, you will find
that 99% of business person's you contact will respond positively. It is easy to forget
that on the other end of an email, there is a real live person. If you deal one-on-one with
people as much as possible, your business will definitely be benefited.
The way to go about building an emailing list is by patience and perseverance. One way
we have found effective is by researching classifieds in your targeted market and
responding to people's ads. By telling them that we are looking for interesting online
businesses to add to our ezine mailing list, we are able to add email addresses that will
be interested in what we have to say each week. We also are able to respond to spam
with our offer to add them to the list too. There is nothing wrong with that. But, be sure
you wait for anyone's permission to add them. It is much better to only get 150 from a
500 mailing then having 490 unsubscribe.
This will take much longer, but in the long run, it proves to be 100% more effective and
you will reap the benefits as your income increases list, you too will see that result.
Whichever way that you chose to promote your business in building your emailing list,
please be responsible and find out what is legal and what will kill the business you have
worked so hard to start.
**How do you Mail an enormous list of subscribers efficiently?**

There are a couple ways to do a mailing of your Ezine. There is the FREE way and the
Low Cost Way. Of course the Low Cost Way is much more reliable and effective. But I
will discuss both of them for your benefit.
FREE Mailing List Software
Basically, this software is set up on many sites as part of an attraction when you join
there community. Of course this is FREE, and one place I found that had this that was
more reliable than most is at My Free Office: http://www.myfreeoffice.com You sign on
as a member. When you log on to your account, it is called the Power List. I was doing
very well utilizing this list for some time. It is easy to use. HOWEVER, once my list
increased quite a bit and my list was over 4,000, for some reason, during my mailings of
my ezine, the list would stop sending at about 2,000. There is no way to do the rest of
the list, so I was stuck. This made me realize that for reliability purposes, I need to buy
software for this.
LOW COST Mailing Software
This is the most reliable way to send your ezines, offers, etc... The average cost for
software such as this is around $50. It is amuch needed investment, and will assure
you guaranteed mailings. The best way to research this type of software is to go to a
major search engine, such as Alta Vista, key in Mailing List Software, and get rates on
quite a few of the Sites. This will give you an idea of what is available. Personally, we
use AySoft AyMail http://www.aysoft.com . It has been very beneficial for our business
and has never caused us any problems.
Of course, you will want to use these to programs until you know that you are going to
continue publishing your ezine. As your list builds, you will need to seek out and shell
out some money for the use of a list server. We personally recommend
www.worldprofit.com
I hope this gives you more insight of what is entailed in starting your own ezine or
newsletter. Our goal is to assist you in any way possible to achieving success online. All
the people who read this article have one Goal ~~ Success at Home. Starting an Ezine
is the most beneficial way to increase your business potential. It is a proven method. I
see so many people starting out in their own businesses and they have been told that
they can have their own business and it will cost them nothing. You can go that avenue,
but take it from experience, you need to invest something. I am showing you a low cost
and effective way to enhance your business by starting an ezine. There are many low
cost avenues of success. But the FREE ones are the Dead Ends. Invest Time, Energy
and just a few dollars in making a success of your business. Read the ezines that are
sent you and learn from them. There are many resources available to you. That is why
Ezines are the most effective way of advertising and gaining the proper knowledge of
the internet.
*********************************
Article by: Sara Hardy and Debbie Solomon
Co-owners and creators of
The Online Exchange Ezine

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THE DO'S AND DON'TS OF INTERNET MARKETING
by Debbie Solomon
It is safe to say that there are very effective ways to get your business noticed on the
Internet. But, do you really want to waste your time testing various marketing arenas
that just do not work?
So, let's get rid of all the blunders that will waste your valuable time and start marketing
efficiently and effectively.
DONT's of Internet Marketing
*Don't Bother with Banners.
For one, banners are not novel any longer and customers screen out what they are use
to seeing. In ad terms it's called "selective perception". Our minds don't have time to
interpret every item we see, so we only look for what's new, relevant and different.
Banners have become so intrusive they are no longer noticed. In the strange paradox of
advertising, that which tries to get noticed too much, get tuned out and overlooked.
*Don't waste your time with FFA Links
The only people who even SEE FFA Links are the ones placing them. Sure it is great to
autosubmit to millions of them in just minutes, but what do you get back? NOTHING!
*Don't Use Search Engine Submission Services
YES, it is important to be ranked in Search Engines, but the worthiness of the search
engine submission services are questionable to say the least. And how do you know
they are actually doing it? It takes time to get ranked in Search Engines as it is, so the
guarantee is null and void.
*Don't Fill Your WebSite with JUNK
Sure neon lights catch the eye, but in all actuality, it is a REAL EYE SORE. All kinds of
banners all over the page just takes away from the real reason why someone should be
there in the first place. Selling a Product or Service? Than that is what should be on
your page.
*Don't Throw Away SPAM
Funny to say, but people who send Spam are all potential customers. Don't report them
or yell at them. Send them Your Offer with a LINK to your site. Always reply to each and
every spam you get....you may get some very loyal customers this way. Because they
send offers, they are more willing to read them when they receive them.
DO's of Internet Marketing

*DO have a WebSite
Your Website is your LIFE. Without it, you will NOT succeed. It is your calling card. You
need to have a business-like product worthy site that is easy to navigate and Rich in
Content.
*DO Rank in Search Engines
It is very important to rank in Search Engines, but it is strongly advisable that you submit
to the Top Engines Manually. Here are the most important Search Engines to rank in:
http://www.infoseek.com
http://www.altavista.com
http://www.questfinder.com
http://www.excite.com
http://www.google.com
http://www.lycos.com
http://www.hotbot.com
http://www.msn.com
http://www.webcrawler.com
http://www.snap.com
http://www.yahoo.com
* DO Use Keywords and Meta Tags
Meta Tags
Before you get started with anything, you need to create some meta tags and place the
coding into your web site. To learn how and what to do with meta tags, please visit
http://searchenginewatch.com/webmasters/meta.html
It is a great resource full of helpful information.
Keyword Writing
When you write your text for your homepage, try to place a variation of your keywords
throughout the page. You want to place the keywords as many times as you can, but do
it throughout the entire web page and make sure it sounds professional.
*DO ADVERTISE in E-Zines and Newsletters
It is a known fact that advertising in Ezines and Newsletters is the most effective way to
get the word out. Your AD is sent to thousands of people who are actually interested in
what you have to offer. Just make sure it is a Targeted Ezine you are advertising in.
These ezines and newsletters are sent directly to the subscribers mailbox. There are
only around 30 ADs per issue on a normal basis, so people have time to go through
them to see what is available to them on the internet. You can view a large list of Ezines
based on Targeted Markets at: http://www.topezineads.com
*DO Get yourself fully licensed and legal
People do not realize the importance of being fully licensed. Don't think that because
you have a website on the internet, that is all you need to be successful. Being licensed
puts your business out there in the marketing world. Your business is put into a ledger
and though you may get tons of sales calls trying to sell you stuff and give your

business credit cards, many businesses look at that ledger to seek legitimate
businesses to work with.
*DO Accept Credit Cards OnLine
This is about the 100th time I have brought this up. You cannot expect people to
buy a product over the internet, without access to buy it right then and there. This is
Mandatory for success. Don't fool yourself into thinking otherwise. Here is a good
company to check out: http://www.charge.com/welcome.cgi?mktg6059
*DO offer your visitors something to look forward to.
What do I mean by this? A Freebie, an incentive, a reason to come back. They may not
buy the first time around, give them the chance. Give them a reason to bookmark your
site. Free giveaways? Free Contest drawings? Use your imagination and your creativity.
It works if you work it.
A book can easily be written with the Do's and Don'ts of Internet Marketing, but these
are the top factors that are involved when marketing your business on the internet.
This gives you the basic format of what works and what doesn't and how you should
spend your time running your business efficiently.
Please feel free to email me with questions or concerns relating to this article.
Your input and suggestions are always welcome.
*******************************************
The creator of the World Renowned MarketingTrendz Workshop.
Visit me at: http://www.marketingtrendz.com
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PACK SOME POWER IN YOUR AD COPY
by debbie solomon & sara hardy
Are you having trouble writing your AD copy?
Are your ads pulling in sales?
Do your Ads get any attention?
These are all big concerns when marketing your business online. The HARDEST part of
marketing is writing an AD copy that will draw attention to your business. Most people
just write an AD about their product, explaining what it is and adding the URL on the
bottom. This type of Ad will get you no where.
On a normal basis, you only have a very limited amount of space to "Get To The Point".

So in order to Pack some Power into your Ad copy, and draw the attention of the
reader, try some of these helpful tips:
Start at the TOP. The first line. This is your POWERLINE. This is what will draw the
attention of the reader to even consider reading further.
*Use ALL CAPS, just in your HEADLINE (I like to call it the PowerLine).
*The biggest attention-getter I see, is using your powerline as a Question. Ask the
question that your product or site can answer.
*Visualize a person reading this first line and think of what it is that will make a person
read on.
Example:
My main product line is a Marketing Workshop, that teaches people step by step the
essential tools and resources of marketing online. My website involves various types of
Marketing tools and strategies that will help people market their business more
efficiently. My PowerLine can be something like:
DO YOU WANT YOUR BUSINESS TO BE PROFITABLE & SUCCESSFUL?
Well, anyone who is looking to increase their marketing potential and want their
business to be more profitable will read on.
Next, is the rest of AD. You must remember, you do not need LENGTH to get to the
point. You need POWER WORDS. The most powerful word in any AD copy is
BENEFIT. What will the reader benefit by your business? Who cares how long you or
the company has been in business? Who cares about the history of the business itself?
These are things people will read about once they get to your site. Your AD is to get
peoples attention and get them to visit your site. Let your web site do the rest.
You need to realize that your AD is to get people to your site. NOT to sell your product
right off the bat. An Ad cannot do that. An AD is an invitation.
The body of your AD must reap the benefits people will receive once they visit your site.
Example:
As stated above, you see my PowerLine. That is to entice the people to read on. Now
for a short invitation that is packed with power:
"Find Out What is HOT and What is NOT in today's Marketing World."
Benefit Your Marketing Strategies today!
The SOLUTION to Successful Marketing Starts Here....
This Ad is a total of 5 lines. It gets to the point. The benefit people will receive is
obvious... When they visit this site, they will receive the benefits of how to successfully
market their business online.

No one said it would be easy to come up with an AD that is packed with power. You
need to:
* Visualize
* Use Your imagination
* Be Creative
...And most of all trust your product or service. Do you know your product or service will
sell? and what benefits will people receive when using your product or service?
When you watch TV, do you pay attention to the commercials?
These commercials are ADs, just like yours. They have the advantage of Visualation.
Our ADs don't. But listen to the wording of these Ads. They all have a PowerLine, an
attention grabber. Really start listening to the commercials, and more ideas will come
to mind on how to really PACK your AD with POWER You can also start critiquing what
commercials are effective and which ones are not. This will also guide you when you
write your ad copy.
Your Ad copy is everything. This is what brings people to your site. People want
excitement in what they read. Give it to them. Let them know what is in store for them if
they visit your site. Let them know they will benefit from it.
A PowerPacked Ad copy is the ONLY answer to driving people to your Site! By using
this wisely and putting thought into it, you are sure to see results.
*******************************************
Written by Debbie Solomon & Sara Hardy
The creators of the World Renowned MarketingTrendz Workshop.
Visit me at:
mtrendz@cs.com
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THE POWER OF THE INTERNET
We are all aware of what the power of the internet can produce for businesses today.
The internet is the Key to most businesses success.
Here are some key points you need to consider in order to gain the power of success on
the internet:
**Your Product**
What are you selling? Is it something you truly believe in and have full knowledge of?

Make sure you know all there is to know about the product that you are marketing
online, whether it be an actual product, service or opportunity, these factors are the
most imperative to consider when doing business online.
**Customer Service**
I cannot stress enough the importance of the customer coming first. Each person that
inquires about our business must be taken special care of, whether they are difficult or
not. Happy customers mean return business and referrals to others. No, it is impossible
to satisfy everyone. But if you know that you gave it 100% effort in your attentiveness,
then you are servicing your customers to the best of your ability. And that is what counts
**Your Web Site**
Is your web site fully up and running? Is it readable and understandable? Do you know
for a fact that if a person goes to your site for a particular reason that they will find what
they are looking for without being given the runaround? Is your site uniform and easy to
follow? If the answers to these questions are yes, then your web site is ready for
marketing. If you answer no to any of these questions, you must go back and make
your site customer reliable.
**Your Domain**
Do you have your own domain? Or are you using a Free Service? A Free service will
get you nowhere fast. People who see a product with a business type web address
know that it is a true professional they are dealing with. You must realize that saving a
few dollars by not getting a domain will cost you your business. This is a known Fact.
**Accepting Credit Cards **
If you are selling anything on your web site, you MUST have the capabilities of
accepting credit cards. If you do not accept credit cards online, then this is the first thing
you must do. When people are searching the Net for something and stumble upon your
site, and find the product or service they want, they will want to buy it right then and
there. If you do not have a way of purchasing your product or service at that moment,
you have a 90% chance of losing the sale. People will go else where to buy what they
need. No matter how good you are, accepting credit cards is vital to your business. You
are fooling yourself if you think that you can do without it.
**Knowledge of Marketing Your Business**
Now we all know that without this knowledge, we may as well call it quits. There is so
much to consider in this factor, but the most important aspect of gaining the proper
knowledge is to test and learn. Joining a Workshop or Training Center is always the
best tool to require because they keep you up to date on all the best and most profitable
ways to market your business, and most of them include incredible marketing tools and
software to really give your business the cutting edge. It may involve a small
investment, but the increased profits of your business will more than make up for it.
As long as you consider these factors into your Business Plan, you will find out what all
the hype is about when it comes to the "Power Of The Internet"

Success is what you make of it, and only you can decide if you will succeed. But I
cannot stress enough the importance of what these key factors I have pointed out to
you can do for your business. Without them, it is a losing battle. It is your choice.
Success is on your side!
*********************************
Debbie Solomon is the creator of the world
renowned Marketing Trendz Workshop devised
for small and home businesses to acquire all the
She is also the author of "Mind Your Own Business"
Please visit her site at:
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Getting Sidetracked vs. Getting More
The biggest problem that new "Online Marketers" have is a lack of focus. You get
online, post your ads for your business and then you're suddenly inundated with
everybody else's opportunities. Then you say to yourself, "If one money-maker is good,
two are better and three - well, I'll be a millionaire in no time at all!" Well, I hate to
disappoint you, but that's not at all how it works. If you apply all of your efforts to one
program, you're 3 times as likely to become a success before Joe Businessman with his
3 programs. Why? FOCUS! If you take the time & energy to focus on one program, to
know the product, to develop a full-scale marketing program and put it all into action,
you'll be successful at it and probably make a nice living. If it happens that after all that,
you feel like you're not being challenged anymore - THEN you can put your program on
"auto-pilot" and expect reasonable success from another program as well. But if you
haven't been in a program more than a month or two and you're not very sure of
yourself, I certainly wouldn't recommend taking on another. Have you ever met
someone who just couldn't find a program that worked? By joining those programs, I
receive newsletters, tips, tricks of the trade, free reports and sales letters absolutely
FREE! When I get all of that information, I scan it for anything I can use in my program. I
take everything I can use, add it to my program and pass it on to my clients. By doing
this, we are developing the absolute BEST Program . FOCUS on your program, work it
and once you get to your goal with that program, then shift your goals and add
something more, but don't bit off more than you can chew.
Don't get sidetracked, get more.
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Build A Successful Business By Staying Connected
(c) 1999 L.D. Publishing By Larry Dotson
Over the course of your business life you'll come in contact with a number of other
business people. They could be lawyers, business services, suppliers, customers, etc.
These people are important to your business in more ways than one. Yes, you may
have hired them, or they bought your product or service. You can also gain their
business knowledge, experience, ideas, and advice. How do you do this? Stay
Connected! Network! Networking is when two or more different businesses stay in
contact on a regular basis to build and improve each others business.
Consider all the benefits you'll gain from talking to other business people: -Knowledge
or information that you didn't have before
-Advice on how to solve a current business problem
-Leads to a new business project or opportunity
-Joint ventures and cross promotion deals
-Learn important skills that you didn't have before
-Constructive criticism that improved your business
-Brainstorming that sparks a profitable business idea
-Encouraging and motivational statements
Their are many ways to meet business people. Join business clubs and associations.
Participate in online business related forums, e-mail discussion groups, and chat rooms.
Go to business expos and trade shows. There are other ways use your creativity to
come up with more.
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Is Your Business Web Promotable?
by Joshua Brown and Jon Cardon
Universal Solutions Consulting
INTRODUCTION
What you are reading is privileged information. Many clients of my consulting firm have
paid thousands of dollars for this information. I feel the time has come to make it
available to the general public.
Every year thousands of businesses and entrepreneurs set up shop on the Web, and
most of them disappear with little to show for their investment. Many more are only
marginally successful. Failure in the Web Marketplace is generally due to one of the
following three reasons:

1) Misjudged the Internet market
2) Lack of advertising, or a poor advertising strategy
3) Failure to maximize visibility relative to the competition
If you are expanding your business to include an internet customer base or starting a
new internet business, you need to know how to start.
The first step in any business should be MARKET TESTING! This article describes
some principles of advertising on the web that will help you test your market, and
outlines a strategy for trying out your product.
KNOW YOUR CUSTOMERS
Customers on the Web have low attention spans. They often have some idea of what
they are looking for when they log on, but they are easily distracted. This is because
they know that the whole world waits at their fingertips. They also tend to be young,
middle class, have white collar jobs, and have reasonable amounts of discretionary
cash. A notable departure from this includes the large numbers of students, especially
from colleges and universities, who take advantage of educational Internet access.
Is your product likely to be something your customers will go out of their way to find?
Poor products to promote include low cost or everyday items one might find at the store.
Also, obscure gadgets are unlikely to attract many people. More promotable kinds of
products include expensive items, since people are more likely to seek out bargains on
investment caliber purchases.
One way to decide if your product is likely to be successful is to scope out your
competition. If no one else is promoting similar products on the Web and you don't know
why, then maybe you shouldn't either.
Something else to think about if you aren't selling a product is why do you want to be on
the Web. If you own a restaurant, for example, then perhaps you would be better off
advertising in travel brochures and newspapers. Few people look for restaurants on the
Web because other advertising mediums already work so well. The Web is a global
advertising forum. People in Australia don't search the web for diners in Braddock, PA.
Regionality is a real issue with the web. Many malls and search engines try to create
regional directories and listings, but the most effective businesses by far are those that
can handle a national clientele. Direct mail
businesses are exceptionally easy to make into web businesses.
ADVERTISING FOR THE DIGITAL AGE
A little knowledge of the Web can go a long way toward refining your advertising
technique. First of all, web surfers hate waiting. After all, there's so much to see. Web
pages that have too many large graphics, especially animated ones, will often send
surfers to less busy waters. Adopt an attractive but lean Web presence. Potential
customers will also move on if they are confused about who you are or what you are

selling. Avoid being too coy or clever. Straightforward is usually the best policy. Make
sure your web site has a strong, convenient, easy to understand structure so that your
customers won't become lost, since being lost tends to cause people to look for more
familiar territory elsewhere.
DON'T FORGET the primary principles of normal advertising! People don't watch TV
just to see the commercials! This is even more true on the web.
Often, people are shopping for a specific product, looking for free information, or
seeking entertainment on the web. You test advertising needs to be well written,
interesting, and useful! You can create content which
attracts your potential customers to your web site. If you are selling information, you can
demo a small portion of your info (for free) as a promotion. If you are selling products,
you should give detailed information
about your products, or even create reviews of your product vs. several competing
ones. You can drastically reduce the per lead/hit cost of your advertising by creating
content that attracts your customers.
BE EVERYWHERE
Your competitors know how web surfers find things. Do you? The number one starting
point for Web browsing is a search engine (or web directory). There are eight major
search engines on the Web, and all have their own criteria for judging how to organize
their lists. Knowing the ins and outs of search engines is important for being listed at the
top of their search lists. Knowing that you need to submit your site to them is a good first
step though. Also, find other sites whose products or topics are complementary to your
product and e-mail their webmasters or site maintainers about having them put links to
your site on theirs. Some especially popular sites sell banner space to others. Most of
the search engines do, for example.
At least fifty companies on the internet claim to sell the secret to "getting your site to the
top of the category" on search engines. The author of this article has purchased many
of the books on how to do this, and a lot of them are quite good. Picking up one of these
texts is a great start to understanding search engines. We recommend one that comes
with a subscription to periodic updates.
Another way to go is with a multi-submission service. My personal favorite is ROBO-
SUBMIT. (http://www.inetwebs.com/ROBO/) They will let you test out their engine for
free, and a cheap monthly subscription lets you submit to over 200 places as many
times as you want. This really beats the typical cost of up to $200 for a single
submission to 200 engines from many places.
A SIMPLE PLAN FOR MARKET TESTING
We have replicated this simple plan many times to test the market for various products
on the internet. Here's how it works:
1. Create a simple web site that explains your product. Don't list your price, but DO
include your PO Box, Phone Number, and E-mail address.

On your web site, you MUST HAVE A FORM FOR TAKING NAMES, ADDRESSES,
and E-MAIL ADDRESSES. For an example of a site like this, check out:
http://www.uni-sol.com/window/html/morinda.html
The requests should go right into your mailbox. Later, you will get an auto-responder to
take care it for you.
You also need a hit counter, so you can gauge how may people visited to your site.
2. Create a CONVERSION LETTER (if you are in direct marketing, you probably
already have one) that sells your product to interested customers. It MUST include
ordering instructions, the price, etc. (There are many excellent resources available on
how to create this sort of letter.)
3. Advertise your site by buying advertising space. Two quick and relatively inexpensive
ways to do this are to use a Businesslink mailing (www.businesslink.net) or an Infoseek
targeted banner (www.infoseek.com). I
won't say that these are really cheap, but they ARE very fast and easy to use. You will
get some immediate feedback on how interested people are in your product.
4. E-mail and/or snail-mail your conversion letter to everyone who asks for more info
about your product!
* After running your advertising, check out these ratios:
- Dollars of advertising per hit to your site
If your hits cost less than $0.10, you have an incredible product!
If your hits cost more than $5.00, you have either a poor product or a very poor
advertisement!
- Hits to your site per request for info
The best results here are around 2 hits per request.
You may have as many as 10 hits per request and still have a good product.
- Sales per request for info
Many marketers are happy if they sell product to even 1% of the customers who request
info. However, many clients of ours have had as many as 1 sale per 5 requests. If you
get ratios like that, you have really marketable product!
NOTE: If you don't take credit cards and you don't have online or 1-800 ordering, you
should expect 80% less response to your conversion letter! It's okay to test market
without taking cards, having 1-800 or online ordering, etc., but it won't give you an
accurate idea of how many prospects will BUY your product.

The Web is a very powerful marketplace, but it is not universally useful. Knowledge is
very important to avoiding frustration and wasted money. Now you have the tools to
decide if the Web is for you. Remember that this is only the first step. Once you have
proven that you can sell your product on the internet market, you need to create an
automated system for doing it. Visit the Window of Opportunity next month for a follow-
up article on how to do this!
Copyright (c) 1996 J. William Brown, All rights reserved.
This document may not be copied in part or in full without express written permission
from the publisher. All violations will be prosecuted to the fullest extent of the law
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Customize Your Web Site's BookMark!
By Curtis Stevens
To be successful online with a business, your web site has to be advertised and
marketed well to receive the maximum amount of exposure and sales. There are many
ways to draw traffic to your online business, and I'm going to show you a free way to do
it. When someone bookmarks your web site, they see a default image that Microsoft set
the browser with, next to the title of your web site. Instead of having this image, you can
change it to your company logo. Currently, Internet Explore 5.0 is the only browser that
supports this wonderful technique. According to Microsoft, there has been over one
million people who have downloaded the Internet Explore 5.0 browser, so you should
receive a very good percentage of your visitors using this browser.
This image can be a customized image you make. It will show up in several places, like
the Favorites section of the browser, the address box and other places. Not only will this
let your web site's bookmark stand out from the rest, it will also help you gain name and
logo recognition while increasing the chances of people clicking on your bookmark and
returning to your web site.
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EIGHT SECRETS OF SELLING
by Deleone Quintana
[ Deleone Quintana is a top seller who works in the music and computer industries
developing sales strategies and marketing tactics. ]
INTRODUCTION
Are there secrets to selling? Do some people know something that others don't? I
believe so. Many salesmen work for years before they learn the secrets of success. Top
sellers in my industry have some basic principles that they use in every sale. Most

salesmen fail because of ego. They base their ability to sell on their own personal
"attitude" and usually neglect the foundation of good selling, which is solid character.
Let me share eight principles that can turn you into a sales leader, if you will apply them
to your work:
BE HONEST
The number one most important trait necessary to truly be a successful salesman is
honesty. You must always be honest with your client, your boss, and yourself. If you
stretch the truth or lie, you will never be in the top producers of sales. You will be
spending your time figuring out what you already said instead of what you should say
next. The easiest way to be completely honest is represent a product you believe in.
Selling anything less than something you believe in makes you a confidence man, not a
salesman.
SOLVE PROBLEMS
This secret of selling is a frame of mind AND a much less stressful way of selling. The
concept is to look at each meeting with a client as a problem solving experience. Help
your client identify problems, and then explain how your product can solve these
problems. If your client has no problems that can be solved with your product then don't
try to sell them! (This goes back to honesty.)
RESEARCH
This is one of the most important skill and the least practiced by salesman. This skill is
to always do your homework. The last thing you ever want is to be asked a question
from a client about your product and not know the answer. This is your job as a
salesman. You provide information in the most attractive manner possible, so know your
information. Know your client, too. Take the opportunity to read or listen to information
about your client before you start the sale.
LISTEN
You won't be able to effectively sell anything if you don't know what your client wants.
The prospect is a real person with real problems and real needs. You should know the
answers to all these things by your first meeting. The easiest way to effectively listen is
to occasionally repeat what their needs are. When you are approaching the end of the
meeting, go over all the points the client noted in detail. This will build trust and help the
client understand that you are concerned about their interests.
SELL AT THE RIGHT PRICE
Price is always a sensitive issue. One thing you have to remember is that you are a
professional, and professionals get paid. Every time you go to a meeting, realize you're
also selling a quality product from a professional company. If you don't plan on paying
yourself or selling a quality product for a quality price, leave sales now! Don't ever drop
your price without a fight and for a good reason. You may look unprofessional, and you
won't like the financial results!
Special Note: A key to rapid success is to sell an expensive product. Expensive
products mean large commissions. Isn't that why we got into sales in the first place?
ALWAYS BE CLOSING

Closing is where you get paid, so know how to close. Practice your closes and trial
closes. Start a library of close approaches you can use. Each client is different, so you
also must be able to adapt instantly. Using good listening skills combined with research
and honesty will generally make the close very easy. Too many salesmen look at the
close as "this is the moment when we have to trick the client into signing." This is an
awful way of looking at the close, and it will lead to poor performance. See the close as
the moment of fulfillment for yourself and your client. Follow this solid rule of sales:
Always Be Closing. We all have to eat, and you can't eat for free.
FOLLOW UP
Some statistics have shown that if a prospect asks for Information, whether they buy
right now or not 48% will buy within one year. What this means is always keep in
contacts with your prospects. Send cards every
holiday. After every meeting, send a thank you card containing a business card, and
make sure they are hand written! Keep a database or address book for your clients so
you never forget. If 48% are going to buy, make sure you are the one they buy from!
STUDY CONSTANTLY
The last principle is: Always study your trade. Never think you know all there is. Every
time you don't close, buy a sales techniques book and read it, or reread one you already
have. Create a reference library of sales material. Read the paper for small talk
purposes. Subscribe to trade magazines. The bottom line is: know what you're talking
about, whether selling or not.
Copyright (c) 1996 J. William Brown, All rights reserved.
This document may not be copied in part or in full without express written permission
from the publisher. All violations will be prosecuted to thefullest extent of the law.
Visit THE WINDOW OF OPPORTUNITY:
http://www.uni-sol.com
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Getting it Done
By Brian Welch
One of the biggest problems I have seen with working online, full or part time, is
productivity. Whether you are doing it in the evenings after work or it is your full time
profession, many people find it hard to be productive at home.
Time management is essential if you are going to have a successful business. You
have to learn to shut out all outside distractions. Stay focused on what needs to be done
and do it. Just because your time is more flexible, doesn't mean you can waste it.
Just last week I talked to someone whose online business was doing very poorly. I gave
him a few pointers and proceeded to ask him how many hours a day he puts in. He told
me he puts in 14 hours a day

at home. When I pressed him to outline for me what he does in the 14 hours, he
admitted that a good portion of that time he is watching TV or talking to friends or just
surfing the net. That was a big part of his problem. He wasn't managing his time
properly.
Becoming a success on the Internet is a lot of work. You have to put in a lot of long
hours and any time you waste just sets you further and further away from your goal. It is
vital that you do everything you possibly can to organize your time.
Make a list every Sunday of the things you want to accomplish the following week and
post it in a prominent place at your workstation. Take your "to do" list very seriously and
make every effort to get it done. Start with the things you want to do the least and get
them over with first. Challenge yourself to conquer that list each and every week.
Next step is to setup a regular schedule for yourself. Set aside time each day to answer
e-mails, follow up on prospects, make phone calls, market your site, do the books, etc..
If you make these things a regular part of your daily schedule, it will become second
nature.
The third thing you need to do is remove as many outside distractions as you can. Tell
your friends and family that just because you are home does not mean you are not
working. Let the answering machine
get your home phone. Setup a workstation that you can be comfortable at and get
things done. The list goes on and on.
There are many things you can do to be more productive, the key is to manage your
time more effectively.
Thanks, Brian Welch
--------------------
Brian Welch is the owner of the BizBot Search Engine. A search engine designed to
help people do business online. Check it out at
http://www.bizbot.net.
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INTERNET MARKETING MEDICINE!
By Dr. Michel Fortin, Ph.D.
In today's world, it is an understatement to say that we are constantly bombarded with
information of nuclear proportions. The roles of both the consumer and the entrepreneur
have become so immensely challenging that choosing a business to buy from - let alone
being and remaining in business - has become a dizzying process. Therefore, how do
you survive, let alone thrive, in today's explosive hyper-competitive marketplace,
especially on the Internet?
Unfortunately, many businesses are still marketing themselves with old-style, "knock-

until-you-drop" institutional marketing approaches - the kind that says "I'm open for
business." The web is certainly not immune to this practice. However, these methods no
longer work, or at least not as effectively as they used to, and certainly not on the web!
For instance, a portion of my clientele have websites that produce little or no traffic,
while others successfully attract tremendous amounts of traffic, but generate little
business. Online or offline, the key is not to advertise that you are "in" business but that
you are "the" business of choice. Where people used to ask "Why should I buy this
product or service?" today, that question has changed to "Why should I buy this product
or service FROM YOU?" Simply put, today's consumer will choose one company over
another because the perceived value in that choice is greater.
This is a particularly important marketing lesson to learn when doing business on the
Internet. The web is so full of "raw" data that people no longer have the time to sift
through all the information that is thrown at them - let alone the time to shop around for
the best product from the best company at the best price. They usually make a decision
based on the kind of information that instantly communicates a specific benefit; one in
which there is an implicit added value in making the purchase.
Getting traffic to your site is one thing, but getting that traffic to actually buy from you is
another. So, how can a company communicate that it is "the" business of choice? How
can it give the kind of information that will get people to buy what it has to offer and do
so effortlessly, especially in a hyper-competitive world? The answer is through
positioning.
TOP-OF-MIND AWARENESS
In today's world of hyper-competition, top-of-mind awareness is the most effectively
provocative form of marketing now available.
The idea is to create, within the subconscious minds of prospects, a psychological
"anchor" that causes people to choose, when a need presents itself, one company over
another, instantaneously.
Ultimately, the goal is to market your business in specific ways so that the name,
location (URL), product, or service stays at the top of your prospects' minds at all times.
I call this Miracle-Making Marketing. In other words, since people no longer have the
time to shop around, when they do have a certain need, they will go to (or search for)
the company or site that happens to be at the top of their minds at that very moment.
Ries and Trout, authors of the bestsellers "Positioning" and "The 22 Immutable Laws of
Marketing," state what I believe to be the most powerful notion in the world of
business... that marketing is a battle of perceptions, not products. In fact, marketing is
all about perception. You don't need to be the best company offering the best product or
service at the best price in order to be the best. As long as people perceive you to be
the best, you have the upper hand.
However, here's the caveat. People want the best and that has never changed. But if

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