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3. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 2
Background and Summary of results
The last few years have seen the economies in China and Asia buck the worldwide recession with
double digit growth, which has now reduced to single figures for 2013. As this research is published
economies worldwide are reporting growth for the first time since the Global economic crisis began.
Forecast growth for last quarter 2013 and 2014 is shown in the table below. Asian economies
continue to show much higher figures than elsewhere in the world. This is certainly reflected in the
research results outlined here which shows growth of the meetings industry in Asia, and China in
particular, despite the recent effects felt in the market from reduced government spending.
Region Predicted output growth 2013/14
World 3.9%
China 9.3%
India 6.3%
ASEAN 5 4.5%
USA 1.8%
Eurozone 1.5%
Source: IMF July 2013
The healthy growth forecast for economies in Asia is sustaining development plans with new
convention centres throughout China for Ningxia, Qingdao, Tianjin, Baiyun and Shijiazhuong city
among others. The July 2013 STR Global Construction Pipeline Report shows the Asia Pacific hotel
development pipeline comprises 1,831 hotels totalling 399,950 rooms. This states that within the
region forecast growth in hotel rooms is highest in China with 147,721 rooms under construction,
followed by India with 33,760 rooms, Indonesia 15,419 rooms, Malaysia 7,646 rooms and the
Philippines 7,623 rooms. Singapore, Japan and Hong Kong are also attracting continued investment.
Singapore has seen phenomenal success as a meetings destination with the latest UIA (Union of
International Associations) International Meeting Statistics Report for 2012, showing the top three
countries from Asia taking 23.7% of the world's total international meetings and Singapore at
number one position with 10% of the world share.
Top five countries international meetings 2012 Number of meetings Percentage of world
1 Singapore 1055 10.0
2 Japan 776 7.4
3 Korea Republic 662 6.3
4 USA 658 6.2
5 Belgium 608 5.8
Source: UIA International Meetings Statistics Report for 2012

4. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 3
Other Asian countries in the top twenty countries for international association meetings include
China at 19th position with 158 meetings and Malaysia at number 20 with 154 meetings. The number
of meetings held in China has reduced from 277 in 2008 and a peak of 282 in 2010, coinciding with
the Olympics in 2008 and Expo 2010 in Shanghai. Of the international association meetings held in
China in 2012, 83 were in Beijing (down from 98 in Beijing in 2008), 18 in Shanghai (down from 77 in
2010) plus 70 in Hong Kong. (Source: UIA international Meetings Statistics Report for 2012).
It should be noted that, due to different qualification criteria, the ICCA international meetings
statistics for 2012 show different results, although they remain high figures for Asian countries. The
number of meetings for the top ten Asian countries is as follows:
Country Number of international meetings 2012
Japan 341
China 311
Korea, South 229
India/Singapore /Thailand 150
Taipei 117
Malaysia 109
Hong Kong 96
Indonesia 73
Source: ICCA International Meetings Statistics for 2012
Many associations are keen to expand membership in China and the collaboration needed to enable
cities to bid for more international association meetings in future is now developing well, yet the
rapid growth of the domestic meetings market means there is now more competition for availability
of venues and hotel rooms. It remains to be seen whether China will further erode Singapore's
market share of international meetings in future.
The move by the government in China to steer away from strong reliance on manufacturing to a
service based economy certainly seems to be providing a solid base for growth in the meetings
industry even though high end hotels have seen lower demand in recent months due to reduced
government spending. 68% of buyers from this research sample had organised 6,106 events in
China in the last twelve months, an average of 44 events each, a much higher figure than last year.
The average spend per buyer on events in China was $818,038 with overall spend on events in Asia
by all buyers in the sample $207,075,000. Mean spend per country per buyer throughout Asia was
$224,453 and mean budget per event $48,798, up from $45,877 last year.

5. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 4
60% of buyers had seen increased volume of events over the last 12 months and 55% predicted
continued growth over the next twelve months. 55% had seen increased budgets and 53% expect
continued increases. 57% said meetings and events business in Asia will increase in the next twelve
months and, 27% said it would stay the same.
The top issues affecting the meetings industry are business development and expansion, market
changes and increased demand, enviable concerns for many other parts of the world, yet these are
experienced alongside rising costs. Technology changes also feature highly and 66% say new
technology is shaping event content, 55% are using virtual meetings to extend audience reach and
62% use social media before, during and after meetings. The rapid development of many new cities
in China and increasing outbound event business make it unsurprising that 73% predict increasing
use of new destinations. Despite lower levels of government spending, the marketplace for meetings
& events in China and Asia is enjoying rapid levels of growth that exceed other regions of the world.

6. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 5
Research respondents
The key characteristics of the 455 respondents for this survey (300 buyers and 155 suppliers) are
shown below. The results from buyers holding events in Asia and suppliers active in Asia form the
main focus of the analysis outlined here.
Total number of respondents 455
Number of Buyers providing volume and value of events in Asia 214
Number of suppliers active in Asia 129
Base region for Buyers holding events in Asia
Asia 80.6%
Africa, Southern 0.9%
Americas 4.7%
Australasia 5.7%
Europe 7.1%
Gulf Middle East North Africa 1.0%
Buyer respondent types active in Asia
Agency/Third Party 57.9%
Corporate 18.7%
Government/Education 9.8%
NGO/Not for Profit/Charity 3.7%
Trade/Association/Society 6.1%
Other 3.7%
Supplier respondent types
Airline 7.2%
Conference or events venue 5.9%
Convention & visitor bureau 12.5%
Cruise line/luxury train 3.9%
Hotel(s) 8.6%
Destination management company 11.8%
Incentive destination 3.3%
National tourist organisation 3.9%

7. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 6
Supplier respondent types
Technology provider 14.5%
Media 5.3%
Meetings industry trade association 5.3%
Attractions and entertainment 7.9%
Suppliers client types
Corporations 80.3%
Government owned enterprise 59.2%
Government/Not for profit sector 55.9%
NGO (Non governmental organisation) 49.3%
Association/Institute/Society 45.4%
Agency 32.2%
Consultant 25.0%
Suppliers client types
The top ten industry sectors in order of generators of events are as follows:
Top ten industry sectors
1. Pharmaceuticals/healthcare 32.9%
2. Automotive 32.2%
3. Financial/banking/insurance 31.6%
4. Manufacturing/industrial 31.6%
5. Electronics/communications 27.6%
6. Agriculture 26.3%
7. Government/administration 25.0%
8. Oil & Gas, utilities 23.7%
9. Arts & leisure 22.4%
10. Cosmetics 21.7%

8. ©The Rig
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12. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 11
6. It is noticeable how much the national/domestic market has grown since last year with the most
popular cities in China for events as follows:
City Average number of
events per buyer
Average budget spent
in city US$
Average budget spent
in city RMB
Beijing 12 $192,045 1,175,642
Guangzhou 11 $227,564 1,393,078
Hainan 14 $244,565 1,497,153
Shanghai 9 $180,093 1,102,475
Xiamen 10 $151,136 925,209
7. Outbound destinations for events organised by buyers based in Asia
The countries outside Asia attracting the most events and highest spend from buyers based in Asia
are shown in the tables below:
Country, North
America
Number of events per
country
Mean buyer spend per
country US$
Mean buyer spend per
country RMB
USA 637 $621,078 3,802,053
Canada 177 $253,000 1,548,790
Country, Europe Number of events per
country
Mean buyer spend per
country US$
Mean buyer spend per
country RMB
United Kingdom 357 $239,130 1,463,882
Italy 301 $709,000 4,340,285
France 221 $490,179 3,000,729
Russia 202 $154,167 943,764
Germany 170 $500,000 3,060,850
Country, Africa and
GMENA
Number of events per
country
Mean buyer spend per
country US$
Mean buyer spend per
country RMB
UAE, Dubai 101 $203,750 1,247,296
Israel 46 $162,500 994,776
South Africa 34 $206,818 1,266,078
UAE, Abu Dhabi 31 $104,167 637,679
Egypt 19 $95,833 586,661
Country, Australasia Number of events per
country
Mean buyer spend per
country US$
Mean buyer spend per
country RMB
Australia 380 $480,469 2,941,287
New Zealand 186 $217,647 1,332,370
Exchange rate as at 280813

13. IBTM research report China and SE Asia focus
©The Right Solution/cibtm.com 28th August 2013 12
8. Buyers' top 10 countries for the NEXT 12 months by number of events show a very similar pattern
to the last twelve months as shown below. The predicted volume for countries outside Asia shows
changes to the last twelve months with France overtaking Italy and Switzerland more popular than
last year.
Buyers top countries in Asia for
events next 12 months
Buyers top countries Rest of World
for events next 12 months
China USA
Hong Kong Australia
Thailand France
Singapore United Kingdom
South Korea Germany
Japan Italy
Macao Canada
Malaysia New Zealand
Taiwan UAE, Dubai
Vietnam Switzerland
9. The market conditions experienced for the last twelve months and those forecast for the next
twelve months are shown in the tables below. Clearly the meetings market continues to grow rapidly
in China and Asia. Nearly two thirds of buyers saw an increase in the volume of events they were
involved in over the last twelve months and a very similar percentage forecast increased volume for
the next twelve months. 55% also saw increased budgets and 53% expect increases for the next
twelve months.
Buyers reported
Change
Volume of events
LAST 12 months
Volume of events
NEXT 12 months
Increase 59.2% 55.5%
Same 29.6% 36.5%
Decrease 11.3% 8.1%
Buyers reported
Change
Budget
LAST twelve months
Budget
NEXT 12 months
Increase 54.5% 53.3%
Same 34.0% 36.2%
Decrease 11.5% 10.5%

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18. CIBTM research report
©The Right Solution/cibtm.com 28th August 2013 17
Suppliers results
129 respondents were actively hosting events in Asia. Due to the varied make up of the sample the
results will be affected by where suppliers have hotels, venues etc. and should be treated with
caution.
The top five markets for suppliers active in Asia are as follows:
Country Percentage of suppliers
ranking it as no 1 market
China 55.0%
Japan 7.8%
Hong Kong 4.7%
Singapore 3.9%
Vietnam 3.9%
The 129 suppliers hosted 2,577 events in China, with top cities as follows:
City Number of events hosted
Beijing 808
Shanghai 695
Xiamen 334
Qingdao 163
Guangzhou 123
Change experienced
It is interesting to see that suppliers' views of the market are more reserved than the buyers with
lower levels of increase experienced in the last twelve months and lower increases predicted for the
future.
Increase Stay the
same
Decrease
In the last 12 months did the number of events you
host/accommodate increase or decrease from the
previous 12 months?
44.8% 31.4% 23.8%
Do you expect the number of events you
host/accommodate to increase or decrease in the next 12
months?
46.6% 36.9% 16.5%
How do your clients' event budgets compare with their
budgets for the previous 12 months?
31.5% 30.6% 38.0%
Clients' events budgets for the next 12 months 30.8% 40.4% 28.8%

19. CIBTM research report
©The Right Solution/cibtm.com 28th August 2013 18
Suppliers views of how the following items will change meetings and incentives business over the
next twelve months
Issue for Change Increase Stay the same Reduce
The volume of events you host 51.0% 30.8% 18.3%
Budgets for individual events 30.7% 39.6% 29.7%
Marketing and promotional budgets 41.0% 39.0% 20.0%
Increasing use of new destinations for events 48.0% 42.0% 10.0%
Compared with the buyers' views outlined on page 15, suppliers agree that volume of events will
increase. However they are far more cautious about budget increases and use of new destinations. It
will be interesting to compare in next year's survey whose predictions are more accurate.