Setting up an E-commerce enabled business appears to be a great idea from the outside but is it really that easy to attract customers & complete the sale! Let’s find out. Friends the fact remains that, just like any other conventional business, if you do not plan, forecast, budget and do not invest smartly in an online business from the beginning, you will actually struggle to make profits in your first three year of operations and ultimately fail.

1. Do you know why 97% of Businesses
Fail to Succeed Online?
Common mistakes made by Businesses wanting to
adopt the E-Commerce Model…

2. Setting up an E-commerce enabled business appears to be
a great idea from the outside but is it really that easy to
attract customers & complete the sale!
Let’s find out…
Your Marketing Partner Online

3. An eye opening fact
Hate to present a sad statistic (but its true)
97% of the businesses actually fail to succeed online.
On the bright side
The remaining 3% business actually make double or
triple the profits by reaching customers in parts of the
world that you never knew existed.
Your Marketing Partner Online

4. The million dollar question here is
Where lies the key to succeed online?
In this presentation we shall share a few common mistakes that businesses
usually make in their quest to succeed online & will also give you a few handy
tips & recommendations to overcome these mistakes.
Your Marketing Partner Online

5. Most common mistakes
1. Lack of Planning & Forecasting
2. Lack of a Unique Selling Proposition
3. Trying to Sell Everything to Everyone
4. Poor User Interface Design
5. Lack of quality Content.
6. Poor quality E-Commerce Backbone/Software
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6. Lack of Planning & Forecasting
Proper planning is a precondition to establish your new e commerce
website that will make you money. As a Business you must take these
factors into consideration & find out
• If there is a demand for your products online?
• Are the products you intend to sell actually selling online & if yes,
in what numbers?
• What are your competitors prices like?
• Are they charging less than you can buy the product for at trade
price?
• Will your e-commerce website be profitable?
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7. Lack of a Unique Selling Proposition
99 % percent of the ecommerce websites lack a unique selling
proposition & thus ultimately fail. These businesses have a
natural tendency to imitate the competition. Take this as an
advice; don’t launch a store because everyone else is launching it.
The most important question to be answered here is
What makes your store unique?
Our Recommendation for you would be to setup a differentiator
first & then prepare for a launch.
Your Marketing Partner Online

8. Trying to Sell Everything to Everyone
Once you are through with your research, decide on the number of
products you will sell on your website to begin with. Don’t try to sell
too many products initially.
• What you must take into account is the time required to Source the
products, Stock the products, Sell the products, Ship the products
and Support the products.
• Be honest with yourself before you begin and determine if you can
actually afford to spend the time required on the above processes.
• Offer value for money to customers in your business transactions &
offer them a good customer support. Ensure that you are in
business to make money, not to make friends with everyone, and to
provide exceptional ‘value-for- money’.
Your Marketing Partner Online

9. Poor User Interface Design
Design is the first visual element that customers notice when
they visit your site. As these processes are subconscious you only
have approx 5—7 seconds to capture your visitor’s attention thus
• Your Site design has to be spot on or your visitor will leave.
• Hire professionals for the Job don’t try to save money on
design.
• Make sure your website loads quickly. Stay away from fancy
animations as they take time to load & are difficult to be
indexed by Google.
• Make sure that your website design is responsive & renders
properly on tablets & mobile devices.
Your Marketing Partner Online

10. Lack of quality Content
• Poor content quality including headlines, product descriptions
on a website can massively reduce sales.
• Your site content needs to, educate and inspire your prospects
to want to take action and buy your products, read your blog
or sign up to your email newsletter.
• Make good Use of emotional triggers by focusing on benefits,
experiences and results that your products will give your
prospects and future customers.
• User Generated Content & reviews should be encouraged on
the site as it helps in generating trust of visitors.
Your Marketing Partner Online

11. Poor E-Commerce Backbone/Software
Making use of a poor quality e-commerce backbone will affect
usability for you and for your customer. Some of the major
problems include;
– Poorly laid out products
– Lack of discounting feature
– Non PCI compliant code
– Lack of search engine optimization features
Always remember a good e-commerce software loads fast, has a
great structure for the user so they can find products easily, and
is built so Google can find and index your products with ease.
It should be Flexible system that has the features to extend
beyond it capability and should adapt with your business in time.
Your Marketing Partner Online

12. Thank You
However, an in depth analysis of the pros and cons of every
business must be completed before we draw any inference but
the key to success lies in
Thinking creatively - Planning Rationally & Executing it intelligently.
Your Marketing Partner Online