Website Magazine from webinar on May 19th, 2011 hosted by Karen Costa on the 5 steps to online marketing success using competitive intelligence.

1. 5 Steps to Online Marketing Success Using Competitive Intelligence A beginner’s guide to competitive intelligence Presented by: Karen Costa Online Marketing Specialist compete.com

2. What is competitive intelligence? About Compete and Compete’s Data 5 Simple Steps to Online Marketing Success Brief Q&A Agenda

3. The action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executive s and managers in making strategic decisions for an organization. What’s Competitive Intelligence?

4. each month Compete’sOnline Consumer Panel measures2 million US online consumers

5. Compete & Local AnalyticsWhy the numbers aren’t exactly the same… Compete tracks actual users versus individual pages on websites. Compete’s numbers are unaffected by cookie deletion & non-human behavior Both technologies have strengths and weaknesses but compliment each other to help you get a better understanding of your competitor’s online strategy.

6. How can you add value to your business with Compete PRO?

7. Step 1: Formulate a Strategy & Know the Competition Create a timeline for yourself and your competitive set Product releases Industry news Events Correlate these events with shifts in site performance. Industry trends Seasonal changes Campaign performance http://www.flickr.com/photos/eivindw/

10. Higher engagement

11. Marketing Effortshttp://www.flickr.com/photos/ tambako/

12. Investigate Strategy Dive Deep for Top Performing Competitors Subdomain Activity Search Activity Traffic Referrals Identify the root of your competition's stellar performance using compete’s tools. http://www.flickr.com/photos/loungerie/

13. Take Action Finding areas of opportunity with compete metrics

14. Step 2: Understand Your Competitors’ Search Analytics Dig yourself out of the keyword rut Take advantage of search work tested & implemented by your competitors http://www.flickr.com/photos/loungerie/

16. Keywords

17. Search Referral Share

18. Paid Share

19. Average Time Index

20. Total Time Index

21. Export as CSV

23. Prospecting Find the right partners, publishers & clients using thorough qualification tactics Spend more time perusing and less time qualifying http://www.flickr.com/photos/mauricekoop/

24. Referral Analytics Uncover where your competition is getting traffic & where that traffic leaves after visiting http://www.flickr.com/photos/lfodness/

25. Step 4: Fix your leaky buckets Create conversion funnels Identify where customers drop off using destination traffic reports to find out where users go after they leave your site http://www.flickr.com/photos/44442915@N00

26. Recapture lost leads so business can bloom Create conversion funnels Identify where customers drop off using destination traffic reports to find out where users go after they leave your site Reward customers for coming back and bringing other new customers with loyalty programs http://www.flickr.com/photos/44442915@N00

27. Step 5: Stay on top Frequent checkups help ensure your website stays healthy. Monitor your benchmarks and KPI’s regularly. Integrate competitive intelligence as part of your online marketing strategy. http://www.flickr.com/photos/helga/

28. Lather, Rinse, Repeat Like any online marketing strategy, there is no simple fix. Arm your organization with tools to succeed. Competitive intelligence complements all analytics packages. http://www.flickr.com/photos/flashpro

29. Time for Q&A. Questions?

30. Thank you! For questions, contact kcosta@compete.com Presented by: Karen Costa Online Marketing Specialist compete.com