3. The world changes faster
• Ericsson • Facebook
• SAAB • Google
• RIM (Blackberry) • Twitter
• American Airlines • Netflix
• Nokia
• Spotify
• Blockbuster
• LinkedIn
• FK Lyn
• Norwegian
• Märklin
• Skype
4. What can you learn from the history?
Past Present Future
1996
2012
5. 1996 style organization
Customer
Each Sales Financials Advisory
Service
department
One Case Trouble
CRM ERP
system handling ticketing
6. A changing world forces cooperation
Communication / Strategic HR / Product
Each Customer
department Sales Financials Advisory
Service
Intranet / BizTalk / BI / (Search)
One Case Trouble
system CRM ERP
handling ticketing
7. 2012 style organization
Customer
From silos Sales Financials Advisory
Service
Team 1 Team 2 Team 3 Team 4
To cross- (Sales, developers, (Finance, (Sales, developers, (IT, developers,
product, marketing) developers, product, operations) product, customer
functional product) service)
teams
8. Cross functional teams needs new IT
Team 1 Team 2 Team 3 Team 4
(Sales, developers, (Finance, (Sales, developers, (IT, developers,
product, marketing) developers, product, operations) product, customer
product) service)
Information is flowing:
• SaaS
• Cloud
• Bring your own App
• Tweets
• Wikis
10. Search Maturity Model by Comperio
Organization
Cross functional Search Solutions
teams • No integration
• Rich metadata
Search Functionality • Few duplicates
• Expensive • Work portals
The integration
Connected • Expensive CRM
No search and ERP systems
organization
• Security problems • High data-cost
• Poor data quality • Big Intranet Project
• High e-mail usage
Knowledge • Duplicate data
silos
Technology
Information Integrated Constant flow
silos Information of information
14. Changing the Game
Production Centric Consumption Centric
Supporting the content owner Supporting the content consumer
to manage and analyze data to access and understand data