Business blogging can provide benefits by setting aside just 10 minutes of your day. This presentation outlines how that is possible, and how you can write an effective blog very quickly. It also describes who the majority of your blog visitors and how to appeal to them.
7. The Blog Realities
―Most Web surfers don’t even realize they
are reading blogs. The distinction between
blogs and mainstream media is blurring
rapidly.‖ — David L. Sifry, founder and chairman,
Technorati
―-it is not always clear or relevant to the
end user whether a particular
destination is a blog….‖ eMarketer
2008
9. Who are my visitors?
82.39% OF ALL BLOG VISITORS ARE BRAND
NEW - PROSPECTS
10. Relevance
“Relevance means keeping to a topic,
helping the search engine understand
what your site is about and, ideally,
about one thing in particular.”
Vanessa Fox: Search Engine
Land
11. Keywords
“Burn the thesaurus. Think about the words that people use to find you.”
“Then, as a revolutionary new internet marketing strategy, actually write
those words in your copy.
You'll get more traffic.
You'll get more sales/leads/whatever. “
Ian Lurie: Conversation Marketing
13. Title Examples
“By far the most important piece of writing you’ll do on any given page is your page
title. Search engines consider your page title to be very indicative of what can be
found on the page.
SEO Expert: Steven Bradley
14.
15. Keywords
"Think about what people are going to type...and talk about that"
Matt Cutts: Google
3,000,000 Searches/ 200 Terms
19. Day to Day Focus
• Keywords
• Content
• Conversion
• Measurement, tracking and adjusting.
20. Winning Search
Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies
<10,000 competing pages: Write once a week.
10,001-100,000 competing pages: Write twice a week.
100,001-200,000 competing pages: Write three times a week.
200,001-2,000,000 competing pages: Write every day.
You can’t have Too Much content!
You can’t be Too Frequent
22. High Performance
Call To Action: A highly visible navigation element that guides the web
page’s visitor to the next level of engagement.
23. Meghan Peters
This is Meghan Peters, the Marketing
Coordinator at Compendium. She is in
charge of motivating folks to generate
the content for our blogs.
Meghan spends 15 minutes a day
on our content generation strategy.
28. Approval Checklist
Step #1: Check for spelling and grammatical errors
Step #2: Look at the Keyword Strength Tool
Step #3: Make sure any links in the post are working properly and that they are on message
Step #4: Check for Important Keyword Usage