14. Social media basics Cocktail party metaphor General categories of social media sites are: Social Networking (Facebook, MySpace) Video (YouTube, Vimeo) Photos (flickr, twitpic) Audio (podcasts on iTunes) Blogging (hosted service versus free consumer-grade) Micro-blogging (Twitter, Yammer)
15. Social Media Adoption Curve collaboration relationships participation broadcast take value -> add value observation education 1-way -> 2-way social media experience November 2008