1. Identiteit: kern van de zaak

2. Iets magisch

3. Members’ beliefs
about the central, distinctive and enduring characteristics
of the organization

4. harmoniseert

5. referentiepunt

6. zelfrepresentatie

7. werkelijkheidsconstructie

8. inspireert, instrueert, legitimeert
Identiteit
Strategie
Operatie
Individu

9. Identiteit als bron van succes

10. merk & reputatie

11. winstgevendheid

12. sturing
Increasingly, an organization must reside in the heads and hearts
of its members.
Thus, in the absence of an externalized bureaucratic structure,
it becomes more important to have
an internalized cognitive structure
of what the organization stands for and where it intends to go
—in short, a clear sense of the organization's identity.
A sense of identity serves as a rudder for navigating difficult
waters.

13. verandering

14. Identiteit als valkuil

15. verdeelt

16. verblindt

17. bepaalt voorkeur

18. zet vast

19. maakt irrelevant

20. het vervreemd

21. Rather than being ‘just another’ analytical and managerial tool,
organizational identity and organizational identification
should be of particular interest to those who are seeking
to structure and harness the collective energies of organizations
Effective leaders are ‘entrepreneurs of identity’
whose primary project is to create, coordinate and control
a shared vision
of ‘who the organization is’ and ‘what it wants to be’

22. Verbinden

23. binnen en buiten
Wie
Narcisme zijn Hyperadaptatie
wij?

24. management, medewerker, klant

25. bronnen van betekenisgeving
geconstrueerde externe identiteit
geprojecteerde identiteit
werkcontext
persoonlijke
identiteit

26. door sturen op identificatie

27. merk, mens, proces
Waarde
creatie
Mens