A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
5. 1995 2007
The Internet phenomenon The launch of App phone, 3G, and
becomes the first disruptive WiFi represents second disruptive
technology to impact banks technology for banks
Source: Brett King, Bank 2.0
2003 2010
Internet banking transactions exceed Internet banking revenues exceed
branch transactions in most developed branch-led revenues in the US and
economies for the first time UK markets for first time
10. Mobile PayPass: enables
mobile devices to perform
payment transactions at MoneySend : P2P transfers by
merchant locations with entering recipients mobile
PayPass-enabled point-of-sale phone number
terminals
Partnership with Google Wallet:
Source: Brett King, Bank 2.0
MasterCard Mobile Payments Gateway :
Exclusive credit card issuer for open mobile payment processing
Google Wallet, using PayPass platform enabling financial institutions
tap-to-pay system and mobile operators to deliver mobile
payments solutions through
MasterCard’s Worldwide Network
13. Internet: Enables a Shift in
Behaviors and Expectations
• “About Me”
• POS, customer service, and traditional
marketing no longer the primary touchpoints
• Analytics are enabling real-time data
• Banks: branch offices becoming
comparatively less important
18. “Companies have been using social media
primarily as a general communications
tool….that is about to change, as
businesses discover its value as an
essential tool for customer engagement—
lead generation, immediate customer
contact, and customer interaction.”
Josh Gordon, SocialMediaToday
White Paper
19. Ovum Global Customer Service
Study
• The percentage of
BRIC respondents
32% who have sought
customer service
via social media
20. Ovum Global Customer Service
Study
• The percentage of
mature-market
10% respondents who
have sought
customer service
via social media
24. Internet Enables & Accelerates This
• Today you can purchase a Malaysia
Airlines ticket within Facebook
– No more redirect to a sales site
– People around the globe are in Facebook
• People are learning to use digital channels
in new ways
• Competition reveals the success stories
30. People everywhere They are
are communicating communicating
around their similar continuously with
interests mobile technology
The future is social
Conversations are
business…and IBM
rapidly migrating
values this as
from websites to
eventually being a
social networks
$100billion industry
33. Asia: Where the Growth is At
100% 5% 6% 6% 7% 7% 7% 7%
6%
Percentage of Worldwide Online Population
9% 9% 9% 9% 10% 10% 10% 10%
80%
34% 35% 38% 39% 40% 41% 42% 43%
60%
40%
29% 29% 28% 27% 26% 26% 25% 25%
20%
22% 21% 19% 18% 17% 16% 16% 15%
0%
2005 2006 2007 2008 2009 2010 2011 2012
North America Europe
Asia, Asia Pacific, and Oceania Latin America and Carribean
Middle East and Africa
Steven Noble, Senior Analyst, Forrester Research. Presented Ad-Tech,
Source: JupiterResearch Worldwide Internet Population Model
40. Look to China: Leading Practices
• Communication is
Real-time
• Create Compelling
Content
• Senior Leadership
Delivers Thought
Leadership
• Create Compelling
Content
Jeremy Woolf, Text 100
45. Early evidence suggests location-
based advertising yields
significantly higher conversion rates
with direct response modes, such
as click-to-locate and click-to-
navigate compared to non-location
based advertising.
- Dominique Bonte,
ABI research
50. Time-Tested Analytics
Demographic Product
Contextual info, but Data matching
lacking nuanced product types for
insights cross and up selling.
51. Psychograph Behavioral Referral
ic
Matching Customer
Netizen self- content to feedback &
expressions = audience’s intelligence
lifestyle previous from ratings
marketing behaviors
opportunity
52. Future Challenges with Analytics
Location Data Intention Data
Check-ins = Most inaccurate;
opportunity for Right messaging in
contextual info & advance through
push messaging prediction