Content-Driven
eCommerce



Neos & SPHERE.IO
TEXT HERE
CEO Flownative



project founder Neos



38 years old



lives in Lübeck, Germany



1 wife, 2 daughters, 1 roc...
Software Engineer Commercetools



36 years old



lives in Berlin, Germany



1 (almost) wife, worked at Rocket



likes ...
who's afraid of
content
management?
built-in cms
separate websites
fun, anyone?
integration
content and ecommerce –
polite neighbours at best
integration

approaches
side by-side (hybrid)

shop leads

web cms leads
“Commerce And Content: The Odd Couple Or The Powe...
Challenges
consistent design
synchronising layout templates,
their stylesheets, mechanisms for
language selection and all the
shared ...
stable interfaces
using internal APIs or using
methods like page scraping causes
unmanageable dependencies bad
sleep.
content complexity
for beyon-trivial websites, built-in
functionality of shop systems easily
become overstrained.
integration

approaches
web cms leads
“Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research
side...
SPHERE.IO
API eCommerce SaaS

Integrated Search

Internationalisation

High Availability

Scalable

Multi Channel
TEXT HERE
TEXT HERE
a cms you
demo
code?
take it for a ride
http://sphere-neos.flownative.com

https://github.com/ct-jensschulze/sphere-neos-demo

Robert Lemke



robert@flownative.com



@robertlemke
Jens Schulze



jens.schulze@commercetools.de



@sphereio
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015
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Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015

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Jens Schulze (Commercetools) und Robert Lemke (Flownative) stellen in dieser Session anhand einer Demo-Implementierung vor, wie sich mithilfe der SPHERE.IO-Plattform Produktinformationen in TYPO3 Neos einbinden lassen. Mit dieser Strategie kann man Katalogdaten mit redaktionell erstellen Beiträgen kombinieren, ohne dass CMS und Shop-System “zwangsverheiratet” werden müssen.

http://www.commercetools.com/
https://twitter.com/sphereio

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Neos & SPHERE.IO: Content-driven eCommerce - Robert Lemke & Jens Schulze @eCommerceCamp Jena 2015

  1. 1. Content-Driven eCommerce
 
 Neos & SPHERE.IO
  2. 2. TEXT HERE CEO Flownative
 
 project founder Neos
 
 38 years old
 
 lives in Lübeck, Germany
 
 1 wife, 2 daughters, 1 rocket
 
 likes drumming and climbing

  3. 3. Software Engineer Commercetools
 
 36 years old
 
 lives in Berlin, Germany
 
 1 (almost) wife, worked at Rocket
 
 likes diving and watersports

  4. 4. who's afraid of content management?
  5. 5. built-in cms
  6. 6. separate websites
  7. 7. fun, anyone?
  8. 8. integration
  9. 9. content and ecommerce – polite neighbours at best
  10. 10. integration
 approaches side by-side (hybrid)
 shop leads
 web cms leads “Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research
  11. 11. Challenges
  12. 12. consistent design synchronising layout templates, their stylesheets, mechanisms for language selection and all the shared markup which is used in footers, global navigation, is a
 big challenge.
  13. 13. stable interfaces using internal APIs or using methods like page scraping causes unmanageable dependencies bad sleep.
  14. 14. content complexity for beyon-trivial websites, built-in functionality of shop systems easily become overstrained.
  15. 15. integration
 approaches web cms leads “Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research side by-side (hybrid)
 shop leads
  16. 16. SPHERE.IO API eCommerce SaaS
 Integrated Search
 Internationalisation
 High Availability
 Scalable
 Multi Channel
  17. 17. TEXT HERE
  18. 18. TEXT HERE
  19. 19. a cms you
  20. 20. demo
  21. 21. code?
  22. 22. take it for a ride http://sphere-neos.flownative.com
 https://github.com/ct-jensschulze/sphere-neos-demo

  23. 23. Robert Lemke
 
 robert@flownative.com
 
 @robertlemke Jens Schulze
 
 jens.schulze@commercetools.de
 
 @sphereio

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