1) Brief overview of ecommerce trends in the developing countries. 2) Lessons from the top 10 sites and a starter for the panel discussion at eCommerce Brazil Forum 2013, with Yulia V Smirnova, CEO and Founder of CommerceBrain.com, (a consulting practice helping online retailers grow online sales and online shops go to market) and the 2 leading Latin American retailers (Dafiti and Buscape).

1. @commercebrain #eCommerceBrazil2013
Similarities and
differences
in eCommerce
in BRIC
Yulia V Smirnova
CEO and Founder
CommerceBrain.com

2. @commercebrain #eCommerceBrazil2013
Similarities

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Market SIZE

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Market SIZE MATTERS
$25B
$11 to
38M
$38B
$443B
2015

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“Loco “ ….Eccentric
Government

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“Should we be making a list of bribes available to ease
the process of the process?”

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Logistics MUST BE BUILT

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Payment “CASH, PLEASE”

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Differences

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Differences
Environment Culture

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Russia Giving It All for the
Love of Beauty = (Fashion)

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China Eat Everything That
Moves = Selling Anything
You Want

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India Travel & Flying Carpet

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Brazil“A beleza é a felicidade”

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What can we learnfrom it all?

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Lessons LEARNED
① Tap into culture
② Solve what you can first (logistics)
③ Adopt marketplace model
(spread risk)
④ Partner up with competition
⑤ Invest in technology and people
⑥ Dare to be different from the
status quo = you are not your
government

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2 BONUSES
① List of top 10 BRIC retailers
• commercebrain.com/topec
ommercesitesbricbonus
② Limited time free copy of
upcoming book
• commercebrain.com/profitb
ook
• contact@commercebrain.co
m

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What can we apply from
it all?
Malte Hoffman
Co-founder and Social Director
Pedro Guasti
VP of Marketing and Intelligence