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COMMUNITY VIBRANCY: 
BEST PRACTICES & BIG MISSES 
Community Vibrancy 
Community Vibrancy 
Best Practices 
Best Practices 
Community Management 
Community manager is the face of 
the community and has 
being visible, a named individual, 
The community manager and 
moderator are separate roles 
The community highlights and 
recognizes community leaders 
through value driven leaderboards 
clearly conferred 
The path/guide for gaining status 
levels is defined and associated 
Content Experience 
Brand publishing content is 
relevant, current and diverse 
Community management sparks 
relevant and engaging content 
created by members 
Community provides return 
from relevant external sources 
Offers a different level/volume of 
content to guests vs. community 
members 
Content is amplified outside of the 
“four walls” of the community 
Community offers content 
Community available on mobile 
Engagement 
kick-off the member journey 
including a welcome and 
Members who are involved on 
a regular basis 
Rules of engagement and 
recruitment by community 
managers result in members 
regularly involved in 
posts/forums/discussions 
regular events 
The overall tone and tenure of the 
community management and 
members addressing concerns 
Community Content: 
Primed for Improvement 
Despite the almost universal acceptance of the link between content and community 
88% 80% 
content only in text* 
do not 
offer content from 
third-party sources* 
98% 58% 
do not 
aggregate content social 
channels* 
do not 
offer social sharing of 
content* 
36% 50% 
branded content that is 
not current* 
dominated by branded 
content where UGC is 
less than 15% of the 
content mix* 
88 % of communities do not 
aggregate on social 
channels* 
-

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Community Vibrancy: Best Practices and Big Misses

  • 1. COMMUNITY VIBRANCY: BEST PRACTICES & BIG MISSES Community Vibrancy Community Vibrancy Best Practices Best Practices Community Management Community manager is the face of the community and has being visible, a named individual, The community manager and moderator are separate roles The community highlights and recognizes community leaders through value driven leaderboards clearly conferred The path/guide for gaining status levels is defined and associated Content Experience Brand publishing content is relevant, current and diverse Community management sparks relevant and engaging content created by members Community provides return from relevant external sources Offers a different level/volume of content to guests vs. community members Content is amplified outside of the “four walls” of the community Community offers content Community available on mobile Engagement kick-off the member journey including a welcome and Members who are involved on a regular basis Rules of engagement and recruitment by community managers result in members regularly involved in posts/forums/discussions regular events The overall tone and tenure of the community management and members addressing concerns Community Content: Primed for Improvement Despite the almost universal acceptance of the link between content and community 88% 80% content only in text* do not offer content from third-party sources* 98% 58% do not aggregate content social channels* do not offer social sharing of content* 36% 50% branded content that is not current* dominated by branded content where UGC is less than 15% of the content mix* 88 % of communities do not aggregate on social channels* -