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Unearthing
Seed
Money

Jean M. Heilig
http://www.cde.state.co.us/cdelib/funding_other
heilig_j@cde.state.co.us / 303-866-6731
“Funding agencies do not financially support
routine, ongoing activities. Librarians who lack
a commitment to change or are unwilling to take
risks are not likely to be successful in the
grants arena.”
Hall-Ellis, et al. (2011)
The Project
Locating Funders
Funding Information Network
Yampa Valley Community Foundation

Steamboat Springs

Estes Valley Library

Estes Park

Harmony Library

Fort Collins

High Plains Library District

Greeley

RMC Health

Lakewood

Denver Public Library

Denver

El Pomar Nonprofit Resource Center

Colorado Springs

Pueblo City County Library

Pueblo

Durango Public Library

Durango

Mesa County Libraries

Grand Junction

Basalt Regional Library

Basalt

Pitkin County Library

Aspen

http://foundationcenter.org/
Match Made in Heaven?
Goal aligns with mission?

Eligible?

Expenditures Allowable?

Matching Funds?
Primary Areas of Giving
Education, but no charter or public school programs.
Disadvantaged youth programs and services, especially
those that foster initiative and a positive work ethic.
Elderly/Senior programs that assist in providing the
necessities of life.
Special needs groups, such as handicapped, homeless
families and mentally ill.
Established cultural institutions such as museums, libraries
and zoos.
Funding Restrictions
Grants are limited to Colorado charities, primarily greater
metro-Denver organizations.
No grants are made to individuals.
No start-up grants.
No support for benefits or conferences.
Performing arts grants are limited.
No public, private or charter schools.
Colorado’s Common Grant Forms











Mission Statement
Area Served
Tax Exempt status
Organizations budget
Organizations background
Organizations goals
Current programming
Inclusiveness
Board/Governance
Volunteers

http://www.coloradocommongrantforms.org/default.htm
The Requirements…….
Needs
Assessment

Goal

Objectives

Partnerships

Timeline

Activities

Sustainability

Budget

Evaluation
Winning Proposals
Goals
Goals
The Who!
Goals
Problem or Opportunity?
Goals
• Keep it simple:
“The goal of this project is to…….”
• Single, declarative sentence
• Present tense with action verbs:
Build

Conduct

Deliver

Demonstrate

Enhance

Establish

Implement

Increase

Plan

Prepare

Produce

Provide

Reduce

Select

Strengthen
Let’s Practice
Confusing:

“The Early Literacy Center
will serve to highlight the
importance of early
learning to at-risk families
that normally come to the
library to only use
computers.”

“Seeks to educate parents
on the basic early literacy
concepts as presented by
the every child ready to
read@your library by
painting a prominent
mural on the walls and by
leaving out educational
early literacy brochures
for parents to take home”
Let’s Practice!
• Who is the target audience?
– Family, Parents, Computer Users, Children

• What is the problem or opportunity?
– Provide early literacy skill-building
– Develop an Early Literacy Center
– Engagement or Educating?

• Activities?
– Create play space
– Paint Mural
– Leave out brochures
Let’s Practice!
Effective:
“The goal of this project is to offer early literacy
programming to parents and caregivers to
support the development of early reading skills
in children, which is an important indicator of
later school success.”
Writing Goals
Objectives
Objectives
Objectives
Objectives
#1 Mistake!
Don’t confuse your objective with an activity
Example:
“Staff will interact every day with individual
visitors of the Early Learning Center”
Objectives
The Early Learning Center will provide customized
library services for at-risk youth and parents.

Relevant?

Specific?

Measurable?

Attainable?

At-risk Youth
& Parents

Either they
do it or not.

Sure but for
how many?

Possibly-not
much info
providedwhat
services?

Timephased?
Nope!
Objectives
Following classes, 70% of attendees will be able
to describe 3 new activities they have learned to
do with their children.

Attainable
Specific

Measurable

Attendees

Yep!

Relevant

Maybedescribe?
How about
do!

Looks like it!
But
What
classes?

Timephased
Yes!
Objectives
Effective:
After completing one early literacy class 70% of
parents and caregivers will be able to share 3
early literacy activities with their children.
Specific

Attainable

Parents &
Caregivers

Timephased

Yes
Measurable
70%
3 activities

Relevant
Yes

After
completing
one class
Let’s Practice!
Confusing:
Staff will interact every day with individual
visitors of the Early Literacy Center to ensure
their understanding of the basic literacy
concepts.
Let’s Practice!
Effective:
Parents and caregivers will be introduced to the
functionality of the Early Literacy Center with
80% of these contacts returning to the Center
within one month.
Writing Objectives
Activities
Writing Activities
Timeline
Shows when major project milestones will
begin and end during the funding period.
Timeline
Confusing/lacking detail:
“This project is designed to be completed in
the 2012 – 2013 calendar year (during the
lifetime of these grant funds), and to be
completed by the opening of the new library
in March 2014.”
Timeline
Task

Responsible Party

Time Frame (Dates)

Find dedicated space in Library Director
library for Early Literacy
Center

Completed by
October 1, 2012

Order Early Literacy
materials (toys, books,
furniture etc)

Youth Services
Librarian

Completed by
November 1, 2012

Order Computers and
Software for Early
Literacy Center

Tech Services Librarian

Completed by
November 1, 2012

Set – up Early Literacy
Center

Youth Services
Librarian,
Tech Services Librarian

Completed by January
31, 2013

Submit Mid-year report Project Director
to State Library

March 1, 2013
Partners
Why?
Partners
Who?
Partnerships
What?
Cash

Training

Meeting rooms

Training space

Transportation Assistance

Training materials

Office Supplies

Printing Services

Technology

Advertising

Refreshments

Incentives

Consultation
Partnerships
Who could you partner with and what could
they provide?
Sustainability
Identify the support and resources required to
continue a project after funding ends.
Sustainability
Funding strategies to ensure program
continuation should not rely on the
procurement of new grants.
Sustainability
Strategies
– Resources from a third party
– Include fund-raising initiatives
– Assistance from project partners
– Transfer of a portion of the project to another
entity
– Incorporate project continuation costs into the
library’s operating budget
Budget Summary
Actual expenses the applicant identifies as
essential to implement, manage, and evaluate
the proposed project
Budget Summary
Project costs may include:
Budget Summary
Cash-match: A commitment of actual cash in
the form of a contribution toward your
proposed project’s expenses.
Budget Summary
• In-kind contribution: Donations of
time, service, or goods made by a donor to
help support the grant project.
Budget Narrative
Brief explanation of each item, its importance
to project implementation, and its relationship
to a specific objective or activity.
Unearthing seed money

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Unearthing seed money

  • 2. “Funding agencies do not financially support routine, ongoing activities. Librarians who lack a commitment to change or are unwilling to take risks are not likely to be successful in the grants arena.” Hall-Ellis, et al. (2011)
  • 5. Funding Information Network Yampa Valley Community Foundation Steamboat Springs Estes Valley Library Estes Park Harmony Library Fort Collins High Plains Library District Greeley RMC Health Lakewood Denver Public Library Denver El Pomar Nonprofit Resource Center Colorado Springs Pueblo City County Library Pueblo Durango Public Library Durango Mesa County Libraries Grand Junction Basalt Regional Library Basalt Pitkin County Library Aspen http://foundationcenter.org/
  • 6. Match Made in Heaven? Goal aligns with mission? Eligible? Expenditures Allowable? Matching Funds?
  • 7. Primary Areas of Giving Education, but no charter or public school programs. Disadvantaged youth programs and services, especially those that foster initiative and a positive work ethic. Elderly/Senior programs that assist in providing the necessities of life. Special needs groups, such as handicapped, homeless families and mentally ill. Established cultural institutions such as museums, libraries and zoos. Funding Restrictions Grants are limited to Colorado charities, primarily greater metro-Denver organizations. No grants are made to individuals. No start-up grants. No support for benefits or conferences. Performing arts grants are limited. No public, private or charter schools.
  • 8. Colorado’s Common Grant Forms           Mission Statement Area Served Tax Exempt status Organizations budget Organizations background Organizations goals Current programming Inclusiveness Board/Governance Volunteers http://www.coloradocommongrantforms.org/default.htm
  • 11. Goals
  • 14. Goals • Keep it simple: “The goal of this project is to…….” • Single, declarative sentence • Present tense with action verbs: Build Conduct Deliver Demonstrate Enhance Establish Implement Increase Plan Prepare Produce Provide Reduce Select Strengthen
  • 15. Let’s Practice Confusing: “The Early Literacy Center will serve to highlight the importance of early learning to at-risk families that normally come to the library to only use computers.” “Seeks to educate parents on the basic early literacy concepts as presented by the every child ready to read@your library by painting a prominent mural on the walls and by leaving out educational early literacy brochures for parents to take home”
  • 16. Let’s Practice! • Who is the target audience? – Family, Parents, Computer Users, Children • What is the problem or opportunity? – Provide early literacy skill-building – Develop an Early Literacy Center – Engagement or Educating? • Activities? – Create play space – Paint Mural – Leave out brochures
  • 17. Let’s Practice! Effective: “The goal of this project is to offer early literacy programming to parents and caregivers to support the development of early reading skills in children, which is an important indicator of later school success.”
  • 22. Objectives #1 Mistake! Don’t confuse your objective with an activity Example: “Staff will interact every day with individual visitors of the Early Learning Center”
  • 23. Objectives The Early Learning Center will provide customized library services for at-risk youth and parents. Relevant? Specific? Measurable? Attainable? At-risk Youth & Parents Either they do it or not. Sure but for how many? Possibly-not much info providedwhat services? Timephased? Nope!
  • 24. Objectives Following classes, 70% of attendees will be able to describe 3 new activities they have learned to do with their children. Attainable Specific Measurable Attendees Yep! Relevant Maybedescribe? How about do! Looks like it! But What classes? Timephased Yes!
  • 25. Objectives Effective: After completing one early literacy class 70% of parents and caregivers will be able to share 3 early literacy activities with their children. Specific Attainable Parents & Caregivers Timephased Yes Measurable 70% 3 activities Relevant Yes After completing one class
  • 26. Let’s Practice! Confusing: Staff will interact every day with individual visitors of the Early Literacy Center to ensure their understanding of the basic literacy concepts.
  • 27. Let’s Practice! Effective: Parents and caregivers will be introduced to the functionality of the Early Literacy Center with 80% of these contacts returning to the Center within one month.
  • 31. Timeline Shows when major project milestones will begin and end during the funding period.
  • 32. Timeline Confusing/lacking detail: “This project is designed to be completed in the 2012 – 2013 calendar year (during the lifetime of these grant funds), and to be completed by the opening of the new library in March 2014.”
  • 33. Timeline Task Responsible Party Time Frame (Dates) Find dedicated space in Library Director library for Early Literacy Center Completed by October 1, 2012 Order Early Literacy materials (toys, books, furniture etc) Youth Services Librarian Completed by November 1, 2012 Order Computers and Software for Early Literacy Center Tech Services Librarian Completed by November 1, 2012 Set – up Early Literacy Center Youth Services Librarian, Tech Services Librarian Completed by January 31, 2013 Submit Mid-year report Project Director to State Library March 1, 2013
  • 36. Partnerships What? Cash Training Meeting rooms Training space Transportation Assistance Training materials Office Supplies Printing Services Technology Advertising Refreshments Incentives Consultation
  • 37. Partnerships Who could you partner with and what could they provide?
  • 38. Sustainability Identify the support and resources required to continue a project after funding ends.
  • 39. Sustainability Funding strategies to ensure program continuation should not rely on the procurement of new grants.
  • 40. Sustainability Strategies – Resources from a third party – Include fund-raising initiatives – Assistance from project partners – Transfer of a portion of the project to another entity – Incorporate project continuation costs into the library’s operating budget
  • 41. Budget Summary Actual expenses the applicant identifies as essential to implement, manage, and evaluate the proposed project
  • 43. Budget Summary Cash-match: A commitment of actual cash in the form of a contribution toward your proposed project’s expenses.
  • 44. Budget Summary • In-kind contribution: Donations of time, service, or goods made by a donor to help support the grant project.
  • 45. Budget Narrative Brief explanation of each item, its importance to project implementation, and its relationship to a specific objective or activity.